Vivendi Unveils Extensive Report on Generation Z and the Way They Are Shaping the Entertainment Business
March 09 2020 - 08:12AM
Dow Jones News
Regulatory News:
Vivendi (Paris:VIV) Brand Marketing has unveiled a comprehensive
report, Gen Z & Entertainment, on youth born between 2000 and
2012 and how they connect with books, festivals, gaming, music and
series in a new and different way. The Billie Eilish generation of
connected consumers, now the largest generation on Earth (32% of
the population), mark a radical break from the expectations,
behavior and mindset of their elders.
Gen Z & Entertainment draws on findings from over 60
reports, additional in-house research and benefited from extensive
collaboration across all Vivendi businesses. Among the key traits
that best characterize this generation:
-- Gen Z have an 8-second attention span, but at the same time are aces at
absorbing content quickly, as exemplified with Tiktok, the app best
associated with them.
-- Gen Z are connected: 72% use social media while watching television. As
opposed to millennials and their "selfie culture", they are all about
authenticity and showing their genuine selves.
-- Gen Z are inclusive, tolerant and abhor discrimination. Activists and
conscious consumers, they are fully aware of their environmental
footprint, willing to spend less on material goods and more on in real
life experiences.
-- Gen Z feel anxious: always connected, their unfiltered view of the world
fuels anxiety. Mindful of digital overload, they desire immersive,
real-life moments that capture their full attention and alleviate their
stress. Apps, such as Flipd, help them to digital "detox" and unplug from
their digital life.
For the full report and for any enquiries, please contact
lindsey.partos@vivendibrandmarketing.com. A video presentation of
the report is available at
https://www.dailymotion.com/video/x7sj2mk.
About Vivendi
Since 2014, Vivendi has been focused on building a world-class
content, media and communications group with European roots. In
content creation, Vivendi owns powerful, complementary assets in
music (Universal Music Group), movies and series (Canal+ Group),
publishing (Editis) and video games (Gameloft) which are the most
popular forms of entertainment content in the world today. In the
distribution market, Vivendi has acquired the Dailymotion platform
and repositioned it to create a new digital showcase for its
content. The Group has also joined forces with several telecom
operators and platforms to maximize the reach of its distribution
networks. In communications, through Havas, the Group possesses
unique creative expertise in promoting free content and producing
short formats, which are increasingly viewed on mobile devices. In
addition, through Vivendi Village, the Group explores new
commercial activities in live entertainment, franchises and
ticketing that are complementary to its core activities. Vivendi's
various businesses cohesively work together as an integrated
industrial group to create greater value. www.vivendi.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20200309005436/en/
CONTACT:
Vivendi
SOURCE: Vivendi
Copyright Business Wire 2020
(END) Dow Jones Newswires
March 09, 2020 07:57 ET (11:57 GMT)
Vivendi (PK) (USOTC:VIVHY)
Historical Stock Chart
From Feb 2024 to Mar 2024
Vivendi (PK) (USOTC:VIVHY)
Historical Stock Chart
From Mar 2023 to Mar 2024