Regulatory News:

 

Vivendi (Paris:VIV) Brand Marketing has unveiled a comprehensive report, Gen Z & Entertainment, on youth born between 2000 and 2012 and how they connect with books, festivals, gaming, music and series in a new and different way. The Billie Eilish generation of connected consumers, now the largest generation on Earth (32% of the population), mark a radical break from the expectations, behavior and mindset of their elders.

 

Gen Z & Entertainment draws on findings from over 60 reports, additional in-house research and benefited from extensive collaboration across all Vivendi businesses. Among the key traits that best characterize this generation:

   -- Gen Z have an 8-second attention span, but at the same time are aces at 
      absorbing content quickly, as exemplified with Tiktok, the app best 
      associated with them. 
   -- Gen Z are connected: 72% use social media while watching television. As 
      opposed to millennials and their "selfie culture", they are all about 
      authenticity and showing their genuine selves. 
   -- Gen Z are inclusive, tolerant and abhor discrimination. Activists and 
      conscious consumers, they are fully aware of their environmental 
      footprint, willing to spend less on material goods and more on in real 
      life experiences. 
   -- Gen Z feel anxious: always connected, their unfiltered view of the world 
      fuels anxiety. Mindful of digital overload, they desire immersive, 
      real-life moments that capture their full attention and alleviate their 
      stress. Apps, such as Flipd, help them to digital "detox" and unplug from 
      their digital life. 
 

For the full report and for any enquiries, please contact lindsey.partos@vivendibrandmarketing.com. A video presentation of the report is available at https://www.dailymotion.com/video/x7sj2mk.

 

About Vivendi

 

Since 2014, Vivendi has been focused on building a world-class content, media and communications group with European roots. In content creation, Vivendi owns powerful, complementary assets in music (Universal Music Group), movies and series (Canal+ Group), publishing (Editis) and video games (Gameloft) which are the most popular forms of entertainment content in the world today. In the distribution market, Vivendi has acquired the Dailymotion platform and repositioned it to create a new digital showcase for its content. The Group has also joined forces with several telecom operators and platforms to maximize the reach of its distribution networks. In communications, through Havas, the Group possesses unique creative expertise in promoting free content and producing short formats, which are increasingly viewed on mobile devices. In addition, through Vivendi Village, the Group explores new commercial activities in live entertainment, franchises and ticketing that are complementary to its core activities. Vivendi's various businesses cohesively work together as an integrated industrial group to create greater value. www.vivendi.com

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20200309005436/en/

 
    CONTACT: 

Vivendi

 
    SOURCE: Vivendi 
Copyright Business Wire 2020 
 

(END) Dow Jones Newswires

March 09, 2020 07:57 ET (11:57 GMT)

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