UniverCell Signs Agreement With O2 as Primary Provider of GSM Services BALTIMORE, Jan. 8 /PRNewswire-FirstCall/ -- UniverCell Holdings, Inc. (BULLETIN BOARD: UVCL) , a leading international cellular phone rental company, announced today that it has signed a GSM service agreement with O2, a leading provider of GSM services, based in the UK. Sean Y. Fulda, CEO of UniverCell Holdings, commented, "This switch to O2 will provide us with an upgrade in the quality and pricing of our GSM service and will help us to maintain our superior standards for our clients' communications needs." O2 provides GSM services together with their roaming partners in over 130 countries. O2 will replace Orange as UniverCell's primary provider of GSM services. Multiple factors led management to replace Orange as the company's primary GSM provider. O2 was chosen based on their ability to provide top-notch GSM service, with exceptional service levels, that UniverCell requires for its clients. Additionally, O2 offers a superior level of customer service that will benefit our customers with quicker response times and a dedicated team of experts available 24 hours a day. We will be offering our customers a choice of the Nokia 6310i bluetooth capable phones and the Motorola V66, with the O2 service in countries around the world. This new agreement signed with O2 brings with it a host of benefits to UniverCell. The agreement will allow UniverCell to increase its profitability exponentially as we increase our sales revenue. Lower costs of service provided by O2, as compared to Orange, will decrease our average cost of goods while increasing our average gross profit per revenue dollar. UniverCell intends to create a new marketing program with specials offering the new service on the O2 network. We will be instituting a travel agent co-marketing program offering the first week of rental complimentary to customers flying overseas. Contact Info: Sean Y. Fulda Investor Relations UniverCell Holdings, Inc. (800) 765-2355x8150 About UniverCell Holdings UniverCell is a global cellular phone rental company that delivers international wireless solutions to corporate travelers and consumers traveling overseas. UniverCell's services include international cellular phone rentals and GSM (global standard for mobile communications) service, prepaid international wireless GSM service and sales. GSM is the cellular technology and infrastructure that enables global roaming by countries utilizing compatible systems throughout their cellular networks. The company offers international wireless phone/fax/data/Internet solutions to overseas travelers. UniverCell provides a single wireless phone and phone number functional in more than 130 countries. The company offers the newest and most technologically advanced cellular phones, with the Motorola v66 and the Nokia 6310i as its flagship products. UniverCell delivers the wireless solution prior to the traveler's departure from the United States via overnight FedEx. UniverCell also provides international call forwarding to the client's wireless phone from up to ten U.S. phone numbers. The company provides additional options such as a U.S.-based phone number for the rental phone. UniverCell's data connectivity kit enables customers to transfer contact names and phone numbers from their PC, PDA or other contact programs to their rental phone. More information is available on the company's website at http://www.rentalcell.com/ or by calling (800) 765-2355. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this release are forward- looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-Looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, and risk inherent in the company's operations. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as "anticipate," "estimate," "expect," "project," "intend," "plan," "feel," "think," "hear," "enable," "will," "guess," "believe" and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. DATASOURCE: UniverCell Holdings, Inc. CONTACT: Sean Y. Fulda, Investor Relations, UniverCell Holdings, Inc., +1-800-765-2355 x8150 Web site: http://www.rentalcell.com/

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