On
September 24, 2020, Tauriga Sciences, Inc. (the “Company”) entered into (i) a License Agreement
(“License”) with Think BIG, LLC, a Los Angeles based company (“Think BIG”), (ii) a Professional
Services Agreement (the “PSA”) with Willie C. Mack, Jr., CEO of Think BIG and (iii) a Professional
Services Agreement (“PSA 2”) with Christopher J. Wallace, a co-founder of Think BIG (each of Willie C. Mack, Jr.
and Christopher J. Wallace referred to herein as a “Brand Ambassador”), with the collective intent to enhance
sales and marketing of the Company’s product lines, including its proprietary Rainbow Deluxe Sampler Pack
(“Rainbow Pack”), and any co-branded products created by the parties to the License and each of
the PSAs (the “Co-Branded Products”).
The term of the License is for a period of
two years from September 24, 2020 (the “Effective Date”), unless earlier terminated by either party pursuant
to the terms thereunder. The term of each of the PSA and the PSA 2 shall commence on the
Effective Date and end on the earlier of (i) the two-year anniversary thereof; (ii) the termination for any reason of the License;
or (iii) the earlier termination of the PSA Agreement pursuant to the terms thereunder.
The
licensing arrangement permits for cross licensing, brand building, e-commerce customer acquisition efforts, retail customer
acquisition efforts, enhanced social media presence, public relations & visibility strategies, as well as potential
outreach to celebrities, and various other types of in-kind services in order to increase both Company revenue and customer
acquisition efforts. The License will also allow for future joint development projects that will leverage the iconic
“Frank White” brand and likeness/intellectual property (to which Think Big has the intellectual property
rights).
Under
the terms of the License, the Company shall pay to Think BIG a royalty of 12% in year one and 13% in year two of the License,
based on net sales, payable on or before the 15th day of each calendar month for the immediately preceding calendar month. In
addition, the Company shall pay to Think BIG, a quarterly marketing fee for a period of twelve months in the amount $15,000 per
quarter (for an aggregate total of $60,000), the first payment of which shall be paid by the Company within 10 days of the entry
into the License, and then on or about each 90th day thereafter during the term of the License until the aggregate total has been
reached.
Under each of the PSA and the PSA 2, each Brand Ambassador shall
provide promotional and marketing services (“Services”) to the Company during the term of the respective PSAs, subject
to the terms and conditions set forth therein, in connection with the Co-Branded Products and any co-developed products; and perform
their individual marketing and promotional services set forth under the PSA and the PSA 2, respectively, and each of the exhibits
annexed thereto.
As consideration for each Brand
Ambassador’s Services set forth under their respective PSAs, the Company agrees to issue each Brand Ambassador
1,500,000 restricted shares of the Company’s common stock, which will be issued as compensation upon execution of the
PSA and PSA 2. In the event that the applicable PSA has not previously been terminated, following the one-year anniversary of
the Effective Date, an additional 1,500,000 restricted shares of Company’s common stock shall be issued to each Brand
Ambassador, subject to the satisfaction of the terms of such additional services and/or criteria to be mutually agreed upon
by the parties to the PSA and/or the PSA 2, as the case may be.
The
foregoing description of the License, the PSA and the PSA 2 does not purport to be complete and are qualified
in their entirety by reference to the License, the PSA and the PSA 2, which are filed as exhibits 10.1,
10.2 and 10.3, respectively, to this Current Report on Form 8-K, and are each incorporated herein by
reference.