DALLAS, TX -- September 1, 2020 -- InvestorsHub NewsWire --
Puration, Inc. (USOTC:
PURA) today introduced Farmersville
Brands and announced a major juncture in the
company's growth and development as the company pivots from its
hemp derived CBD beverage industry foundation to launch
a Texas flavored, holistic lifestyle branded approach
into a broader, but still niche, $20 billion sector
within an overall market worth at least $2 trillion.
Today is the first step in a year long initiative to transition
PURA from a CBD sports beverage manufacturer into a hemp
conglomerate built on lifestyle brand with a broad CBD consumer
products reach, and a leading industrial hemp initiative.
The year long initiative includes plans to see the Farmersville
Brand strategy infused with a $100
million investment.
"PURA's success today is the result of years of hands on
entrepreneurial trial and error experimentation," said
CEO, Brian Shibley. "We have learned micro details that most
would not find of interest regardless of how vital a particular
detail may be to the success of a cannabis enterprise. And, we have
learned overall macro cannabis sector dynamics that now drive our
Farmersville Brands transition. It is now apparent that the rate of
legalization in the U.S. is going to take longer than the staying
power of small entrepreneurial ventures. At the same time, it
appears most large sector players were driven by a
we-can-capitalize-this-under-the-Canadian-legalization-bubble
rather than being launched with a well thought out market
development strategy. We believe PURA is just the right size,
with just the right experience to introduce the right strategy at
the right time."
In January of this year, PURA launched an acquisition campaign
as a forerunner initiative to the first step of the Farmersville
Brands transition announced today. The company leveraged its own
experience and organic core competencies to acquire CBD infused
beverage, edible and topical businesses.
PURA targeted CBD product acquisitions that could be enhanced
with PURA's patented technology. PURA owns a license to a U.S.
Patented cannabis extraction process backed by extensive university
medical research. The license, issued by NCM Biotech, is exclusive
for beverages, edibles and cosmetics among other uses. NCM Biotech
is focused on medical research and Puration has access to that
research. See a recent research report on CBD extracts derived from
NCM Biotech's patented extraction process: Journal
of Cannabis Research.
Since launching the acquisition campaign in January, the company
has acquired a CBD confections business, a CBD pet products
business and CBD sun care business. Combined with its
existing beverage industry product line, PURA's combined horizontal
market opportunity ranges across over $2 trillion in
market value:
Sexual wellness $39
Billion Projected Market Value
Confections $232
Billion Projected Market Value
Pet Products $202
Billion Projected Market Value
Sun Care $12.6
Billion Projected Market Value
Non-Alcoholic Beverage $1.6
Trillion Projected Market Value
Grand View Research valued the CBD market at $4.6
billion in 2018 with a forecasted compound annual growth rate
(CAGR) of 22% through 2025. Grand View Research also
forecasts that the industrial hemp market,
which Farmersville Brands also plans to pursue, will reach
over $15 billion by 2027.
Pursuing both the $4.6 billion CBD market and
the $15 billion industrial hemp market, PURA's
Farmersville Brands will be developing an opportunity within
a $20 billion niche of a $2
trillion market.
Central to the Farmersville Brands transition is the
construction of a lifestyle brand that embodies the
values, interests, attitudes, and opinions of the population where
CBD and hemp products are an ideal fit.
Farmersville Brands holistic lifestyle approach will include a
certain Texas personality component built on a targeted
70 acer property in Farmersville, Texas, just north
of Dallas, expected to soon be acquired by PURA.
The location is intended to be a hemp mecca were visitors can
participate in and learn about the reintroduction of hemp into the
American market. Visitors can engage on a recreational
weekend sojourn, or engage in a professional capacity to
explore the best agricultural and processing practices, and new
innovative methods for utilizing hemp to construct homes or to
power cars.
PURA has already secured a $5 million investment
commitment to fund its ongoing acquisition efforts as part of the
overall Farmersville Brands transition. The existing
investment commitment is an initial component of the overall
planned $100 million infusion into
the Farmersville transition.
Look for a series of updates on various aspects of PURA's
Farmersville Brands transition coming soon.
For more information on Puration, visit http://www.purationinc.com
Disclaimer/Safe Harbor:
This news release contains forward-looking statements within the
meaning of the Securities Litigation Reform Act. The statements
reflect the Company's current views with respect to future events
that involve risks and uncertainties. Among others, these risks
include the expectation that any of the companies mentioned herein
will achieve significant sales, the failure to meet schedule or
performance requirements of the companies' contracts, the
companies' liquidity position, the companies' ability to obtain new
contracts, the emergence of competitors with greater financial
resources and the impact of competitive pricing. In the light of
these uncertainties, the forward-looking events referred to in this
release might not occur. These statements have not been evaluated
by the Food and Drug Administration. These products are not
intended to diagnose, treat, cure, or prevent any
disease.
Contact:
Puration, Inc.
Brian Shibley,
info@aciconglomerated.com
(800) 861-1350
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