Logiq Expands Affordable Media Buying to Asia Pacific for Any Size Agency or Brand
July 21 2021 - 12:10PM
InvestorsHub NewsWire
Logiq Expands Affordable Media Buying to Asia
Pacific for Any Size Agency or
Brand
New York, NY -- July 21,
2021 -- InvestorsHub NewsWire -- Logiq, Inc.
(NEO:
LGIQ) (OTCQX:
LGIQ), a global provider of award-winning e-commerce and
fintech solutions, has expanded its Logiq Digital MarketingTM
(LDM) platform to include direct media buying access to web, mobile
and connected TV (CTV), and audio media providers across the Asia
Pacific (APAC) region.
By expanding its footprint to
localized inventory offered in APAC, LDM brings affordable and
easily managed access to these international consumers within the
reach of small and medium-sized agencies and brands who sell in
these markets.
The offering also optimizes the
delivery of an ad to an APAC consumer so that it can occur within
50 milliseconds (or 5/100 of a second), even if the campaign is
managed by an agency or brand halfway around the world. Market studies show it takes only about
50 milliseconds for users to form an opinion about the company from
the visual appeal of a product web page. So, first impressions
indeed matter and this is why time-of-delivery is so
critical.
“Our expanded reach to APAC with
optimized time-to-delivery is another major value-add for our LDM
clients, and reflects our ongoing efforts to further expand our
global network,” said LDM’s division president, Manny Puentes.
“Small and medium-sized agencies and brands located anywhere in the
world can now have access to local media buying in APAC, and it
truly levels the playing field for businesses who do not have the
budget or scale to do business abroad.”
In order to compete with larger
agencies and brands, it has traditionally required large ad spends
and supporting resources. Now with LDM, agencies and brands have a
partner who can provide them the benefits of enterprise scale and
reach without the associated costs and commitments. They can now
reach the same consumers as their larger competitors, but at a
fraction of the cost.
Logiq’s expansion of its digital
marketing services into APAC also aligns with the growing trend of
U.S. businesses looking to expand their presence internationally as
a way to increase their market share and grow revenue. They want to
tap the fast-growing emerging markets, but realize doing it
digitally will be the most cost-effective way. According to
Euromonitor International, e-Commerce
sales in the Asia Pacific emerging markets are expected to nearly
double by 2025, reaching $2 trillion.
According to Media Partners Asia, Asia Pacific net
advertising expenditure totaled $188 billion in 2020. Digital was
the largest medium, contributing 59% of ad spend, followed by
television at 23%. APAC advertising expenditure is expected to grow
at 5.4% compound annual growth rate to reach $245 billion by
2025.
More and more agencies are signing
onto LDM since it was launched in April, and they have been ramping
up media buying programs for the brands they represent. LDM enables
these agencies as well as in-house marketing teams to strategize
and execute more powerful and cost-effective e-commerce marketing
campaigns. By making the platform available through an easy-to-use
dashboard, LDM also enables any small and medium-sized business to
more effectively compete against competitors of any
size.
To learn more about how LDM can help
your business grow, contact us here.
About
Logiq
Logiq, Inc. is a U.S.-based leading
global provider of e-commerce and fintech business enablement
solutions. Its DataLogiq business provides a data-driven,
end-to-end e-commerce marketing solution. Its AI-powered LogiqX™
data engine delivers valuable consumer insights that enhance the
ROI of online marketing spend. The company’s Fixel technology
offers simplified online marketing with critical privacy
features.
In its AppLogiq business, Logiq’s
platform-as-a-service, branded as CreateAPP™, enables small and
medium-sized businesses worldwide to easily create and deploy a
native mobile app for their business without technical knowledge or
background. CreateAPP™ empowers businesses to reach more customers,
increase sales, manage logistics, and promote their products and
services in an easy, affordable, and highly efficient way.
CreateAPP™ is offered in 14 languages across 10 countries and three
continents, including some of the fastest-growing emerging markets
in Southeast Asia. The company’s PayLogiq, branded as AtozPay™ in
Indonesia, offers mobile payments, and GoLogiq, branded as AtozGo™
in Indonesia, offers hyper-local food delivery services. Connect
with Logiq: Website | LinkedIn | Twitter|
Facebook.
Important Cautions Regarding
Forward-Looking Statements
This press release contains certain
forward-looking statements and information, as defined within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934, and is subject to the
Safe Harbor created by those sections. This press release also
contains forward-looking statements and forward-looking information
within the meaning of Canadian securities legislation that relate
to Logiq’s current expectations and views of future events. Any
statements that express, or involve discussions as to,
expectations, beliefs, plans, objectives, assumptions or future
events or performance (often, but not always, through the use of
words or phrases such as "will likely result", "are expected to",
"expects", "will continue", "is anticipated", "anticipates",
"believes", "estimated", "intends", "plans", "forecast",
"projection", "strategy", "objective" and "outlook") are not
historical facts and may be forward-looking statements and may
involve estimates, assumptions and uncertainties which could cause
actual results or outcomes to differ materially from those
expressed in such forward-looking statements. No assurance can be
given that these expectations will prove to be correct and such
forward-looking statements included in this press release should
not be unduly relied upon.
These statements speak only as of
the date of this press release. Forward-looking statements are
based on a number of assumptions and are subject to a number of
risks and uncertainties, many of which are beyond Logiq’s control,
which could cause actual results and events to differ materially
from those that are disclosed in or implied by such forward-looking
statements. In particular and without limitation, this press
release contains forward-looking statements regarding our products
and services, the use and/or ongoing demand for our products and
services, expectations regarding our revenue and the revenue
generation potential of our products and services, our partnerships
and strategic alliances, the performance metrics of our products
including, but not limited to, the delivery time of advertisements
to APAC consumers, the impact of global pandemics (including
COVID-19) on the demand for our products and services, industry
trends, overall market growth rates, our growth strategies, the
continued growth of the addressable markets for our products and
solutions, our business plans and strategies, our competitive
position in our industry, and other risks described in the
Company’s prior press releases and in its filings with the
Securities and Exchange Commission (SEC) including its Annual
Report on Form 10-K and any subsequent public filings, and filings
made pursuant to Canadian securities legislation that are available
on www.sedar.com, including under the heading "Risk Factors" in the
Company's Canadian Prospectus.
Logiq undertakes no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
may be required by law. New factors emerge from time to time, and
it is not possible for Logiq to predict all of them, or assess the
impact of each such factor or the extent to which any factor, or
combination of factors, may cause results to differ materially from
those contained in any forward-looking statement. Any
forward-looking statements contained in this press release are
expressly qualified in their entirety by this cautionary
statement.
Company
Contact
Brent Suen,
President
Logiq, Inc.
Email contact
Media & Investor
Contact
Ronald Both or Grant
Stude
CMA Investor & Media
Relations
Tel (949) 432-7566
Email contact
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