Lecere CEO Answers More FAQs
Software start-up Lecere Corporation's (Pink Sheets:LCRE)
(www.lecere.com) CEO, Jim Morris, provides answers to some FAQs
from shareholders and others.
1. Does Lecere have any prospects for more
We are still on track to bring five new customers online by the
end of July.
We have chosen our early customers very carefully. Early
customers understand that FIRMS is new software. They are willing
to work with a new software system. They use an awkward methodology
for creating menus, while we diligently work to complete our "Easy
as 1-2-3" software. They are willing to report any issues and
suggestions for improvements to us. They typically will have a
small or new operation which can be beneficial when incorporating a
new software application, such as ours, into their business
2. Why are you not bringing on new customers more
The "Easy as 1-2-3" technology discussed in the PR of June 23 is
extremely important to us. The reason we are adding only five new
restaurants by the end of July is because the "Easy as 1-2-3"
software has not reached its final stage of completion. We fully
expect to have it completed by August 31. Once this new feature is
completed and tested thoroughly with a few beta-site pilot
customers, the number of new restaurants we could bring online in
any given week is almost limitless. We are currently implementing a
strategy to aggressively market this product.
3. Why were the details on the DOD announcement so
Shareholders should note that the DOD is the largest restaurant
chain in the world. They have a big inventory control problem in
food services. This is precisely what Lecere focuses on. We could
start with solving food services logistics for the DOD and then
perhaps solve other logistics problems for them as well. The DOD
doesn't understand cloud computing technology very well, and it
will be hard for the DOD to hire the kind of Ruby on Rails and web
applications development expertise they will need to implement the
enterprise systems needed for effective cloud computing. This
presents an enormous opportunity for Lecere. Lecere's development
team are Ruby on Rails and web-application development experts. We
think DOD will be interested in using our current technology, which
is as advanced as it gets today in the world of cloud computing
4. What is the status of Nepo 42?
Nepo 42 is using FIRMS and we are learning a lot about how FIRMS
can be improved. This is typical of rolling out new software. We
are learning from our first few customers how to make improvements
to our product. Again, this is why we have selected our first
customers very carefully.
5. Why are you using a stock awareness
The (only) goal of our current stock awareness campaign, which
began on June 23, is to bring LCRE to the attention of new
investors. We have certainly achieved that goal already. It is not
our goal in this campaign to directly affect the price of our
stock. Our plan for the next few months can be summed up as
- Execute our business plan, and let the stock price take care of
- Bring on significant customers and revenue (after we roll out
our "Easy as 1-2-3" plan, as outlined in the PR of June 23), and
let the stock price take care of itself.
- Increase the number of investors who follow us and believe in
us, and let the stock price take care of itself.
I refuse to manage Lecere to satisfy the investment needs of
day-traders and others looking to make incremental amounts of money
from flipping Lecere's stock every few days. Lecere is being
managed to satisfy the investment needs of those who recognize the
enormous potential and opportunities this company has with its
current, developmental, cutting-edge software in the cloud
Lecere Corporation (Pink Sheets:LCRE) of Portland, Oregon
develops and markets Lecere FIRMSTM, an integrated, Web-based suite
of interactive restaurant management software that runs on handheld
wireless devices. FIRMS helps restaurants reduce their
operational costs while enhancing their customers' experiences for
increased revenues and profits.
Lecere and FIRMS are trademarks of Lecere Corporation. All
other legal marks are the property of their respective owners.
CONTACT: Lecere Corporation