Software start-up LecereTM Corporation (Pink Sheets:LCRE) introduced its management team of software, investment, and restaurant industry veterans. The company is developing Lecere FIRMSTM, its integrated, Web-based suite of point-of-sale (POS) and restaurant management tools.

“I’m very pleased with the caliber of talent we’ve attracted to Lecere,” said Jim Morris, Lecere Chairman and CEO. “In parallel with product development, we are now identifying our initial prospective customers and will announce those in the coming months.” In addition to Morris and CFO Stew Elder, the management team at Lecere now includes:

Abbie Kendall, Vice-president of Marketing and Investor Relations

Kendall was most recently president of high-tech public relations firm Armstrong Kendall, Inc., working with leading companies in the software and semiconductor industries. Before that, she was the director of corporate marketing at OrCAD. There she created the number-one brand in a $4 billion global industry, drove revenues from $9 to $50 million, and helped the company tender a successful IPO. Before OrCAD, Kendall held marketing management positions with Mentor Graphics, nCUBE, and Unify. She began her career at Intel.

Terry McCarthy, Vice-president of Hospitality Services and Strategy

McCarthy, a principal of Coaching Restaurants, LLC, has 20 year’s experience in the restaurant industry. He’s an expert in developing hospitality training and programs that improve the customer experience to drive revenues and profits. Most recently, McCarthy was General Manager of Paddy’s, which he joined after managing and turning around the Driftwood Room at Portland’s Hotel deLuxe. Previously, he was Portland Bar Manager and a manager of new store openings for Rock Bottom. He began his career in the restaurant, bar, and brew pub at Timberline Lodge on Oregon’s Mt. Hood.

Cory Rinkin, Chief Information and Technology Officer

Rinkin has more than 12 years’ experience leading the development of innovative and advanced software programs, e-commerce applications, and web sites—including,,,, and—for organizations including K2 Network, U.S. Sports Unlimited, and Prime Media Automotive.

Gregory Schillinger, Vice-president of Hospitality Systems and Strategy

Schillinger, president of Coaching Restaurants, LLC, has a successful 30-year career in the restaurant industry. A POS systems expert, Schillinger has a long record of success in increasing revenues and profits as a general manager with Wendy’s, TGI Friday’s, Old Chicago, the Hotel Boulderado, and Rock Bottom. He owned the successful Paddy’s in downtown Portland for the past 13 years.

Ed Villuame, Vice-president of Business Development

A veteran investment and business development executive, Villuame was a vice-president of Investments for both Dean Witter/Morgan Stanley and Dain Rauscher. He was also instrumental in structuring the financing and purchase of the Minnesota Timberwolves NBA team by a private investment group in Minneapolis.

About LecereTM Corporation

Lecere Corporation (Pink Sheets: LCRE) of Portland, Oregon develops and markets Lecere FIRMSTM, an integrated, Web-based suite of point-of-sale (POS) and restaurant management tools. FIRMS helps restaurants reduce their operational costs while enhancing their customers' experiences for increased revenues and profits. For the latest Lecere news and information, visit

Lecere and FIRMS are trademarks of Lecere Corporation. All other legal marks are the property of their respective owners.