Hospitality software start-up LecereTM Corporation (Pink Sheets: LCRE) has hired Coaching Restaurants, LLC to collaborate on business development for Lecere and its FIRMSTM software-as-a-service (SaaS) point-of-sales (POS) product for the restaurant industry.

“Lecere has found the ideal collaborators in the advisers at Coaching Restaurants LLC,” said Jim Morris, Lecere Chairman and CEO. “They have deep knowledge of the restaurant business and POS products, having used dozens of different POS systems while working for major chains including Wendy’s, T.G.I. Fridays, Old Chicago, and Rock Bottom. They also have unmatched knowledge of the Portland area market gained from owning Paddy’s and managing several popular restaurants and bars, including those at Hotel deLuxe and Timberline Lodge’s Ice Ax Grill in Government Camp, Oregon.”

“Portland is a dynamic and innovative restaurant town, making it the perfect market for the introduction of Lecere FIRMS,” said Greg Schillinger, CEO of Coaching Restaurants. “Lecere’s product goes well beyond the other POS systems we’ve seen. FIRMS will deliver real, measurable value by improving the restaurant work experience, increasing the satisfaction of restaurant customers, and lowering the cost of operations.”

About Lecere Corporation

Lecere (Pink Sheets: LCRE) of Portland, Oregon develops and markets an integrated, Web-based product, Lecere FIRMS, that helps restaurants reduce their operational costs while enhancing their customers' experiences.

Lecere and FIRMS are trademarks of Lecere Corporation. All other legal marks are the property of their respective owners.