Infusion Brands Announces Partnership With Verimark
April 01 2013 - 11:18AM
Marketwired
Infusion Brands International (OTCQB: INBI) is continuing to
improve the efficiency in which it can take new consumer products
to market around the world by forming a new distribution alliance
with Verimark (Pty) Ltd., the DRTV pioneer and market leader in
Southern Africa. This agreement grants Verimark exclusive
distribution rights in Southern Africa to one of Infusion Brands'
innovative consumer products, DualSaw.
Verimark currently offers a diverse line of products in leading
consumer categories, all of which are marketed in collaboration
with the Verimark brand, one of the most recognized and trusted
brands in Southern Africa.
The agreement marks the official rollout of the DualSaw products
direct to consumers on the African Continent for the first time
ever. Verimark will offer the DualSaw through direct response
television media. As the fourth largest buyer of television airtime
in South Africa, it is well positioned to create brand awareness
for DualSaw to create sales velocity for more than 2,000 partner
retail outlets, as well as its 75 company owned "As Seen On TV"
franchise stores dispersed throughout territories including South
Africa, Botswana, Namibia, Zambia, Zimbabwe, Mozambique, Reunion,
Uganda, Nigeria, Ghana, Malawi, Angola and Mauritius.
"We are thrilled for the opportunity to work with such a
well-respected company to bring our products direct to consumer on
the African continent," said Bob DeCecco, CEO and Director of
Infusion Brands. "As DRTV pioneers with more than 20 years
experience, and the market leader in Southern Africa, we are proud
that Verimark selected the DualSaw. It's a perfect fit in their
genuine pursuit to offer only the 'best quality innovations.'"
Infusion Brands, a consumer products company that leverages
direct response to satisfy unmet market demands and solve everyday
problems, has recently announced a string of similar distribution
agreements with partners around the world. These agreements will
bring the DualSaw product line to market in Japan, Australia, New
Zealand, Sweden, Poland, Belgium and Norway.
"The Dual Saw is truly an amazing, top-quality product with
great USP and we're excited at the potential this product brings to
our business," said Neil du Plessis, Product R&D Manager of
Verimark. "We look forward to a successful launch in the next few
months."
"The DualSaw has huge potential in this emerging market and
we're confident that this new distribution partnership will lead to
future opportunities within Verimark for new products as well,"
added DeCecco.
About Infusion Brands International, Inc.
Infusion Brands International, Inc. (OTCQB: INBI) is a consumer
products company that leverages direct response channels to satisfy
unmet market demands and solve everyday problems, with an array of
innovative consumer products that have potential to disrupt their
categories with significant competitive advantages, features and
benefits. With physical offices in North America, Europe and Asia,
Infusion Brands has worldwide reach and capability. For more
information, visit www.infusionbrands.com.
About Verimark (Pty) Ltd. Verimark
currently offers a diverse line of products in leading consumer
categories, all of which are marketed in collaboration with the
Verimark brand, one of the most recognized and trusted brands in
Southern Africa.
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