Nature's Peak / Everock, Inc. (Pink Sheets:EVRN) announced today it
is implementing an aggressive Q3 & Q4 marketing, sales,
distribution and production strategy.
Paul Wilkinson, CEO of Nature's Peak / Everock, said, "We have
been working very hard to solidify distribution channels and
agreements with our new fulfillment center to enable our largest
push ever for sales. We're confident the result of our aggressive
marketing campaign will require another production run this year
ahead of schedule."
Bob O'Connell, of National Retail Marketing Network, Inc., said,
"We are very pleased to see that Nature's Peak has all of the
elements in place to make everything now come together. Because of
their success at the Kehe show and our strong broker
representation, we are now on track to deliver presentations to
Kehe and Tree of Life customers that cover thousands of stores
nationwide, including HEB, Spartan Stores, Safeway, Kroger, and
Winn Dixie.
"I'm also quite pleased with how the trade shows have boosted
sales and interest so far this year. We're ahead of our projections
and the interest in VeggieDip and VeggieSpread continues to
grow."
According to Paul Wilkinson, key elements and milestones of the
Nature's Peak / Everock Q3/Q4 strategy include:
Outsource Fulfillment Of Online Ordering
and Retail Distributor Orders
"We have established a very beneficial relationship and
agreement with JFC Sales Support Solutions. This month they will
begin to fulfill all of our online orders as well as our broker
orders, distributor orders and sample requests." Our co-packer can
now ship all of our recent production directly to JFC and
thereafter ship within two days of the production run.
"JFC is equipped to provide 24/7 telephone order requests and
fill orders directly from their warehouse. It is much more
efficient for us to use one fulfillment center for all of our
customers, distributors and brokers.
"Outsourcing fulfillment allows us to stay focused on sales with
our broker, distributors and our tradeshows upcoming."
Continue Momentum from Recent Trade Show
Successes
We plan to show samples via our master broker to the regional
Tree of Life natural divisions, continuing to leverage recent trade
show success by rounding out its marketing and sales program in
every region of the US Market.
To keep costs under control and to get greater exposure, we will
show through our master broker, Source One (National Retail
Marketing Network, Inc.).
"Tree of Life, now owned by Kehe, represents an important market
for us in the Natural Foods Industry. Representation at each of the
shows gives us ongoing National recognition and the ability to work
smart into each region. We're confident attending these shows will
help to build steadily on our results for this year," said
Wilkinson.
"Industry trade shows are a vital part of our 2010 marketing
plans. The shows we've attended have contributed steady increases
in sales and helped to establish solid awareness of the Nature's
Peak brand and VeggieDip and VeggieSpread product lines."
Boost Scheduled Production for VeggieDip
and VeggieSpread
We are planning a previously unscheduled production run of 3,000
additional cases for September/October to meet larger than expected
distributor sales orders, sample requests and anticipated orders
and requests from upcoming trade shows.
"So far we've been able to reliably anticipate a larger
production run than the previous one. The last one was 3000 cases
and we are knocking that out in record time.
"We are keeping pace with our customer requests and sales
efforts and doing what works best, not getting ahead of ourselves
or falling into the mistake of going too big, too quickly. Instead
we're building steadily with National recognition followed with
distribution one region at time.
"And with our new fulfillment center, we'll be able to go
straight from production to shipping product samples and filling
orders, in less time than before."
Marketing our way to exceeding sales
targets
To date, Nature's Peak has met and exceeded its sales
expectations and also exceeded its projections for sample pack
requests – accelerating its plans for its next production run.
"I could not be more pleased with how the shows have been this
year and the great support of our brokers. Larger retail chains are
taking notice and recognize our ability to reliably fill orders on
time. They also value our continued marketing promotions, which are
going according to plan."
Wilkinson continued, "Our approach is simple. We aim to be
recognized nationally and to implement regionally, steadily
building and filling demand for VeggieDip and VeggieSpread."
"As we come into the home stretch of this third quarter, we are
very excited for how the fourth quarter is already shaping up. I am
confident 2010 will be the year we are able to say, 'We are here to
stay.'"
About Nature's Peak / Everock:
Nature's Peak produces a line of all-natural gourmet vegetable
dips and sandwich spreads marketed under the Nature's Peak
brand.
Both VeggieDip and VeggieSpread are 100% all-natural,
vegetarian, Kosher and gluten-free, and contain no preservatives,
artificial ingredients, trans-fats, or sugars. There are six
flavors in each product line, including novel delicious flavor
combinations.
Nature's Peak products are marketed through its Master Broker to
natural food stores, specialty groceries as well as regional and
national grocery chains. Our products will also be available to
restaurants, delis and other food service providers across
America.
Visit our website at www.NaturesPeak.com to learn more about our
products and to discover new and delicious recipe ideas.
Forward Looking Statements:
This press release contains certain "forward-looking"
statements, as defined in the United States Private Securities
Litigation Reform Act of 1995 that involve a number of risks and
uncertainties. Statements, which are not historical facts, are
forward-looking statements. The Company, through its management,
makes forward-looking public statements concerning its expected
future operations, performance and other developments. Such
forward-looking statements are necessarily estimates reflecting the
Company's best judgment based upon current information and involve
a number of risks and uncertainties, and there can be no assurance
that other factors will not affect the accuracy of such
forward-looking statements. These statements are identified as any
statement that does not relate strictly to historical or current
facts. They use words such as "anticipates," "intends," "plans,"
"expects," "will," and other words and phrases of similar meaning.
In all cases, a broad variety of assumptions can affect the
realization of the expectations or forecasts in those statements.
It is impossible to identify all such factors, factors that could
cause actual results to differ materially from those estimated by
the Company. They include, but are not limited to, the Company's
ability to develop operations, the Company's ability to consummate
and complete an acquisition, the Company's access to future
capital, the successful integration of acquired companies,
government regulation, managing and maintaining growth, the effect
of adverse publicity, litigation, competition, sales and other
factors that may be identified from time to time in the Company's
public announcements. Consequently, no forward-looking statement
can be guaranteed. Actual future results may vary materially.
This press release is provided for information purposes only and
is not intended to constitute an offer to sell or a solicitation of
an offer to buy securities.
CONTACT: Nature's Peak / Everock, Inc.
P. Wilkinson
800.628.7325 (NAT-PEAK)
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