Sustainability Platform HowGood Raises $6 Million Led by Contour Venture Partners

By Josh Beckerman

HowGood, which says it has the world's largest database on food and personal care product sustainability, has raised $6 million led by Contour Venture Partners.

FirstMark Capital, Danone Manifesto Ventures, Trailhead Capital and others participated.

HowGood has assessed more than 33,000 ingredients, chemicals and materials.

Chipotle Mexican Grill Inc. said in October that HowGood would provide metrics using information from "over 450 unique data sources, including peer-reviewed scientific literature, industry findings, and research from government and non-governmental organizations" to evaluate the environmental and animal welfare aspects of the restaurant's ingredients.

Write to Josh Beckerman at josh.beckerman@wsj.com

(END) Dow Jones Newswires

February 22, 2021 14:18 ET (19:18 GMT)

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