Insights into disparities in SVOD/AVOD
affinity and behavior for marketers
TORONTO, March 21,
2023 /CNW/ -- Sabio Holdings Inc. (TSXV:
SBIO)(OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider
of connected TV ("CTV")/over-the-top ("OTT") advertising platforms
validated by performance, today announced that its wholly-owned App
Science™ ("App Science") business has released its 2023 U.S.
Audience Trends Report: Life of a Streamer.
2023 U.S. Audience Trends Report: Life of a
Streamer examines connected audiences' streaming habits,
including their top streaming apps, genres, and channels, as well
as a view of streaming audiences' mobile app affinities and other
mobile signals.
"The U.S. population continues to change at a rapid pace and is
increasingly more diverse, and the streaming total market is a
reflection of this change," said Jon
Stimmel, Chief Growth Officer. "Streaming audiences are not
all the same, and we hope to help advertisers gain perspective on
these key consumers through a different lens."
The report emphasizes the diversity within streaming audiences,
providing insights for the total market and seven diverse ethnic
groups, including Hispanic/Latino, Black/African American, Asian,
Middle Eastern, Native American/Alaska Native, Native
Hawaiian/Polynesian, and White. The report identifies individual
interests for each audience via an index score compared to the
total market. This highlights opportunities for advertisers to
reach diverse audiences.
Unique to App Science is a proprietary Household Graph that
pairs CTV and mobile data to provide advertisers with richer
audience insights that go beyond traditional demographics.
"Signals from our smart phones are powerful data points for
understanding individual preferences, interests, and
circumstances," added Helen Lum, EVP
of App Science. "Advertisers can use streaming audiences' mobile
app affinities to better understand these audiences and refine
their marketing approach."
The report also took a closer look at viewers who prefer
Subscription Video on Demand (SVOD) or Advertising-based Video on
Demand (AVOD) platforms, comparing them against one another. The
report found that viewers who skew towards using SVOD platforms
exhibit "loyalist" attributes as they are more likely to use other
loyalty or membership programs in retail and travel than their
AVOD-viewing counterparts. Conversely, an AVOD viewer is more
likely to be budget conscious and prefer using free ad-supported
platforms and apps.
The report identified PlutoTV, Netflix, and Tubi as the total
market's top streaming apps. It also found that Hispanic/Latino and
Middle Eastern audiences show similar preferences in streaming
habits, as their top indexed streaming apps are almost identical.
However, Hispanic audiences have the highest affinity towards
gaming content and are 8 times as likely to watch this genre than
the total market.
To download the report, please visit appscience.inc
*Methodology
Data for this report is sourced using App Science's proprietary
55 million validated people-based Household Graph, which is powered
by human behavioral signals from mobile and CTV device databases
and enhanced with third party consumer data. Preferences towards
viewers streaming habits, mobile apps, and brand visitations are
analyzed amongst ethnically diverse audiences and compared to the
total market. Additionally, preferences among preferred users of
SVOD and AVOD are analyzed and compared against each other. Data is
presented using a ranking system and an Odds Ratio index score with
a baseline of 100.
About Sabio
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX:
SABOF) is one of the fastest-growing CTV/OTT technology and service
providers in the high-growth ad-supported video-on-demand (VOD) and
streaming space. Its cloud-based CTV/OTT technologies provide
publishers with distribution, monetization, and analytics while
delivering ROI validation for brands and agencies. The Sabio
Holdings portfolio is comprised of: Sabio — our trusted and
transparent content monetization DSP; App Science™ — our cutting
edge, non-panel based, real-time measurement and attribution SAAS
platform; and Vidillion — our cloud-based ad-insertion, and content
distribution and management platform.
For more information, visit: sabioholding.com and/or
appscience.inc
This news release shall not constitute an offer to sell or
the solicitation of an offer to buy any securities in any
jurisdiction.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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content:https://www.prnewswire.com/news-releases/app-science-releases-2023-us-audience-trends-report-highlighting-diverse-audiences-and-ctv-mobile-interests-301776923.html
SOURCE Sabio Holdings Inc.