Key Highlights
- NEXE Innovations is launching its new in-house brand, XOMA
Superfoods, to meet the growing needs of health- and
environmentally conscious consumers.
- The first XOMA Superfoods SKU, a soluble micro-ground
coffee fortified with MCT oil packaged in the NEXE Pod, will launch
as a pilot in late January.
- NEXE plans to add more products, available for purchase online
and through subscription, via a new direct to consumer e-commerce
platform.
VANCOUVER, BC, Jan. 12, 2021 /CNW/ - NEXE Innovations
Inc. (TSXV: NEXE) ("NEXE" or the "Company"), a
leader in plant-based materials science and advanced manufacturing
technologies, is pleased to announce XOMA Superfoods, NEXE's
in-house coffee and superfoods brand, soon to go live at
www.Xoma.ca. XOMA - derived from the Greek word for soil - allows
the Company to meet its sustainability mandate, while providing our
customers with the highest quality coffees and superfoods. NEXE
plans to launch the first stock-keeping unit (SKU) under the XOMA
Superfoods brand, a soluble micro-ground coffee fortified with MCT
oil packaged in the NEXE Pod, as a pilot in late January 2021.
"XOMA Superfoods is the next logical step for NEXE," said
Company CEO Darren Footz. "Our
innovative, plant-based technology means that customers can
continue with their daily superfood and coffee consumption but can
now enjoy the experience sustainably. XOMA offers high-quality,
healthy products in our fully compostable packaging."
NEXE plans to add more products, available for purchase online
and through subscription, via a new direct to consumer ("DTC")
e-commerce platform. XOMA Superfoods will eventually include a wide
range of healthy lifestyle products, which may include coffees,
superfood creamers, coconut oil, MCT oil, mushrooms, and
moringa.
The launch of XOMA and the accompanying DTC e-commerce platform,
provides NEXE with a sales ecosystem for its proprietary capsules.
The launch will better enable NEXE to understand its customers and
their tastes, manage quality control and logistics, and maintain
high brand integrity, while providing customers with a great
overall experience.
The ongoing global COVID-19 pandemic has forced consumers to
prioritize their grocery spend taking a more active role in their
personal wellness. This focus on health has increased consumer
demand for functional foods and superfoods with high-quality novel
ingredients. At the same time, the pandemic has accelerated the
move to online DTC sales, as consumers avoid public spaces either
by preference or local health ordinance.
With its experience in packaging high-quality coffee using
innovative compostable materials, NEXE is well-placed to meet the
important demands of the health and environmentally-conscious
consumer.
About NEXE Innovations Inc.
NEXE Innovations Inc. is a leader in plant-based compostable
technology and advanced materials innovation based in British Columbia, Canada. The company has
developed one of the only patented, fully compostable, plant-based,
single-serve coffee pods for use in existing major single-serve
coffee machines. The proprietary NEXE pod is designed to reduce the
significant environmental impact caused by single-serve pods (+40
billion plastic pods discarded every year). With over $30M raised (equity and government funding) to
date and over five years of R&D, NEXE is well-positioned to
meet the growing demand for environmentally friendly and
sustainable products in the single-serve coffee sector and
beyond.
Website: www.nexe.ca
Xoma Superfoods: www.xoma.ca
Youtube Channel: https://youtu.be/eGV9tKfgt5I
Cautionary Note Regarding Forward-Looking Statements
Certain statements in this release are forward-looking
statements or information, which include the proposed use of
proceeds, commercialization of the NEXE PODs, including the XOMA
Superfoods Brand, and increase production capacity, create other
environmentally friendly compostable packaging opportunities,
development of technologies, the potential of the Company's
technology, future plans, regulatory approvals and other matters.
Forward-looking statements consist of statements that are not
purely historical, including any statements regarding beliefs,
plans, expectations or intentions regarding the future. Such
information can generally be identified by the use of
forwarding-looking wording such as "may", "expect", "estimate",
"anticipate", "intend", "believe" and "continue" or the negative
thereof or similar variations. The reader is cautioned that
assumptions used in the preparation of any forward-looking
information may prove to be incorrect. Events or circumstances may
cause actual results to differ materially from those predicted, as
a result of numerous known and unknown risks, uncertainties, and
other factors, many of which are beyond the control of the Company,
including but not limited to, business, economic and capital market
conditions, the ability to manage operating expenses, consumer
demand for and sentiment towards the Company's products, security
threats, and dependence on key personnel. Such statements and
information are based on numerous assumptions regarding present and
future business strategies and the environment in which the Company
will operate in the future, including the demand for its products,
anticipated costs, and the ability to achieve goals. Factors that
could cause the actual results to differ materially from those in
forward-looking statements include, failure to obtain regulatory
approval, the continued availability of capital and financing,
equipment failures, litigation, increase in operating costs, the
impact of Covid-19 or other viruses and diseases on the Company's
ability to operate, competition, failure of counterparties to
perform their contractual obligations, government regulations, loss
of key employees and consultants, and general economic, market or
business conditions. Forward-looking statements contained in
this news release are expressly qualified by this cautionary
statement. The reader is cautioned not to place undue reliance on
any forward-looking information.
The forward-looking statements contained in this news release
are made as of the date of this news release. Except as
required by law, the Company disclaims any intention and assumes no
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
Neither the TSX Venture Exchange nor its Regulation
Service Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Nexe Innovations Inc.