/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES./
EDMONTON, March 18, 2019 /CNW/ - Fire & Flower Holdings
Corp. ("Fire & Flower" or the "Company") (TSXV: FAF), an
independent licensed cannabis retailer, today announced that the
Company has launched its e-commerce platform to sell adult-use
recreational cannabis to customers in the province of Saskatchewan and accessory products to
customers across Canada.
The e-commerce platform opens Fire & Flower's ability to
sell cannabis products to customers throughout Saskatchewan through online ordering and
provincially-approved delivery services.
"The launch of our e-commerce platform demonstrates Fire &
Flower's commitment as a technology-focused and data-driven
retailer," shared Trevor Fencott,
Fire & Flower's Chief Executive Officer. "Our intuitive
e-commerce platform is leading the industry as digital retailer in
the emerging recreational cannabis market."
The e-commerce platform was developed by Fire & Flower's
digital product studio, HiFyre Inc., that was acquired by Fire
& Flower in July of 2018. HiFyre Inc. has significant cannabis
experience working in the legal cannabis industry for the past six
years with clients including Mettrum Health Corp., Starseed
Medicinal Inc. and Canopy Growth Corporation.
About Fire & Flower
Fire & Flower is a leading
independent adult-use cannabis retailer poised to capture
significant market share in Canadian provinces that allow private
retail. The company provides customers with expertly curated
product selection and a best-in-class, education-driven customer
experience. Fire & Flower's leadership team combines extensive
experience in the legal cannabis industry with deep retail
expertise. The company is at the forefront of the new
adult-use cannabis industry in Canada.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain
forward-looking statements and forward-looking information
(collectively referred to herein as "forward-looking statements")
within the meaning of applicable Canadian securities laws. All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "may", "will", "project", "should" or similar words,
including negatives thereof, suggesting future outcomes. Management
of the Company believes the expectations reflected in such
forward-looking statements are reasonable as of the date hereof but
no assurance can be given that these expectations will prove to be
correct and such forward-looking statements should not be unduly
relied upon. Various material factors and assumptions are typically
applied in drawing conclusions or making the forecasts or
projections set out in forward-looking statements. Those material
factors and assumptions are based on information currently
available to the Company, including data from publicly available
governmental sources as well as from market research and industry
analysis and on assumptions based on data and knowledge of the
retail cannabis industry which the Company believes to be
reasonable. However, although generally indicative of relative
market positions, market shares and performance characteristics,
such data is inherently imprecise. While the Company is not aware
of any misstatement regarding any industry or government data
presented herein, the retail cannabis industry involves risks and
uncertainties and is subject to change based on various
factors.
Forward-looking statements are not a guarantee of future
performance and are subject to and involve a number of known and
unknown risks and uncertainties, many of which are beyond the
control of the Company, which may cause the Company's actual
performance and results to differ materially from any projections
of future performance or results expressed or implied by such
forward-looking statements.
Any forward-looking statements are made as of the date hereof
and, except as required by law, the Company assumes no obligation
to publicly update or revise such statements to reflect new
information, subsequent or otherwise.
SOURCE Fire & Flower Holdings Corp.