EDMONTON, Feb. 22, 2019 /CNW/ - Fire & Flower
Holdings Corp. ("Fire & Flower" or the "Company")
(TSXV:FAF) is pleased to announce the appointment of
Rob Cherry as Vice President,
General Merchandise Manager and Head Merchant.
In this role, Rob will lead Fire & Flower's purchasing and
merchandising departments. Rob brings to Fire & Flower
exceptional experience from a career with many of the best known
retail brands in the country including Walmart, Target and Giant
Tiger. He understands the business needs of operating in a highly
competitive sector and is a strong addition to Fire & Flower as
the Company expands to new jurisdictions.
He will support Fire & Flower as the Company continues to
propel its reputation for curating a best-in-class experience for
cannabis consumers.
"Fire & Flower will be expanding to many new communities in
2019," says Trevor Fencott, Fire
& Flower's Chief Executive Officer. "Rob's strong experience
merchandising with large retailers is a great fit for our growing
business bringing expertly curated products and an education-based
customer experience to Canadians."
About Fire & Flower
Fire & Flower (TSXV: FAF) was founded by leading legal
cannabis entrepreneurs in Canada,
with significant combined experience in launching premium,
successful businesses with extensive experience in the legal
cannabis space. The Company provides customers with expertly
curated product selection and a best-in-class, education-driven
customer experience. Fire & Flower has provincial licences to
operate seven cannabis retail stores in Alberta, two cannabis retail stores in
Saskatchewan, and a wholesale
cannabis supply business in Saskatchewan, and is pursuing additional
licences to operate stores in British
Columbia, Alberta,
Saskatchewan, Manitoba and Ontario. To learn more visit:
www.fireandflower.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain
forward-looking statements and forward-looking information
(collectively referred to herein as "forward-looking statements")
within the meaning of applicable Canadian securities laws. All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "may", "will", "project", "should" or similar words,
including negatives thereof, suggesting future outcomes.
Management of the Company believes the expectations reflected
in such forward-looking statements are reasonable as of the date
hereof but no assurance can be given that these expectations will
prove to be correct and such forward-looking statements should not
be unduly relied upon. Various material factors and assumptions are
typically applied in drawing conclusions or making the forecasts or
projections set out in forward-looking statements. Those material
factors and assumptions are based on information currently
available to the Company, including data from publicly available
governmental sources as well as from market research and industry
analysis and on assumptions based on data and knowledge of the
retail cannabis industry which the Company believes to be
reasonable. However, although generally indicative of relative
market positions, market shares and performance characteristics,
such data is inherently imprecise. While the Company is not aware
of any misstatement regarding any industry or government data
presented herein, the retail cannabis industry involves risks and
uncertainties and is subject to change based on various
factors.
Forward-looking statements are not a guarantee of future
performance and are subject to and involve a number of known and
unknown risks and uncertainties, many of which are beyond the
control of the Company and which may cause the Company's actual
performance and results to differ materially from any projections
of future performance or results expressed or implied by such
forward-looking statements, including those risks identified under
the heading "Risk Factors" in the Company's filing statement dated
February 6, 2019 as filed on SEDAR at
www.sedar.com.
Any forward-looking statements are made as of the date hereof
and, except as required by law, the Company assumes no obligation
to publicly update or revise such statements to reflect new
information, subsequent or otherwise.
SOURCE Fire & Flower Inc.