New Client Licenses TotalSocial® Platform in One Year Deal
Valued at CAD $239,000
NEW BRUNSWICK, N.J. and
MONTREAL, Sept. 26, 2019 /CNW/ -- Engagement Labs Inc.
(TSXV: EL) (the "Company") announced today that it has signed a
contract valued at CAD $239,000 per
year with a leading telecommunications conglomerate to provide
holistic marketing measurement to the Client's residential services
division that includes cable television, internet, telephone and
wireless services.
TotalSocial® measures both online and offline consumer
conversations about brands, and the new client intends to use the
platform to measure the overall effectiveness of its marketing, and
to help identify the drivers of brand equity and client
acquisition. The telecommunications giant will input
TotalSocial data into market mix models that estimate the
contribution of marketing activities to brand success.
"Clients increasingly recognize that social engagement is a key
indicator of marketing effectiveness, and also creates an
amplification factor to increase the impact of marketing," said CEO
Ed Keller. "This new client values
the holistic approach of TotalSocial, which brings together the
offline conversations and social media conversations relating to
the client and key competitors. The SVP of Brand told us they value
TotalSocial for its ability to tie together all their social and
media activities, and prove impact on the brand as a whole, as well
as on business results."
"We're pleased that with the addition of this client we now have
three of the biggest telecommunications companies in America using
TotalSocial," said Steven Brown,
President and Chief Revenue Officer.
In January, the prestigious MIT Sloan Management Review
published Engagement Labs' analytics showing that the metrics
measured on the TotalSocial platform predict 19 percent of consumer
purchases, providing clients with the tools they need to improve
sales growth. Over half of the impact on sales comes from
offline conversations about brands, which no other measurement
system captures on a consistent basis.
About Engagement Labs
Engagement Labs (TSXV: EL) is an
industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies.
To learn more visit www.engagementlabs.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
For media inquiries please contact:
Vanessa Lontoc / Ed
Keller, CEO
Engagement Labs
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
SOURCE Engagement Labs