Brand refresh addresses
shifting consumer preferences to deliver an innovative product
portfolio with a
fresh look and feel
SMITHS FALLS, ON, Jan. 27, 2022 /CNW/ - Canopy Growth Corporation
("Canopy Growth" or "the Company") (TSX: WEED)
(NASDAQ: CGC), a world-leading diversified cannabis, hemp, and
cannabis device company, unveils the next chapter of the Tweed
brand with the launch of new products, formats, and a refresh of
the brand's look and feel. Today, the brand is introducing a new
era of Tweed, inspiring Canadians to start their year off in
whatever way feels good for them.
"Since we first introduced Tweed to Canadians in 2014, it has
been recognized as an iconic symbol of Canadian cannabis
legalization, garnering the highest brand awareness amongst
Canadian cannabis consumers 1. The brand is proud
to deliver a new look and feel and a revitalized product lineup
with new product formats," said Kelly
Olsen, Vice President, Global Flower Business. "With the
launch of 'Whatever Feels Good,' we're committed to maintaining our
position as an approachable brand that delights Canadians through
our innovative new products to deliver joy in everyday
Tweed has transformed the brand's flower lineup with the
introduction of higher THC strains and improved grow techniques,
including hang drying all flower to produce higher quality bud with
increased moisture. Newly launched Tweed flower is now available in
new packaging that offers a trifecta of benefits, including: a
heat-sealed bag to preserve freshness; 90 per cent less material by
weight than the original tin packaging; and new colour profiles by
strain type, making it easier for consumers to find what they're
The Tweed brand evolution includes the introduction of three new
- Chemdawg, a proprietary sativa strain derived from a series of
unique phenotypes of Thai and Nepali origin, known for its
distinct, diesel-like aroma;
- Powdered Donuts, a unique indica strain derived from dessert
strains Jet Fuel Gelato and Orange Cookies, with orange hues and
dense trichome coverage;
- GG#4, a beloved hybrid strain crossed from three legendary
genetics that is known for its earthy, woody and citrusy
These strains join Tweed's current roster of sought-after
varietals – Green Cush, Hindu Kush and Skunk
Haze - and come in a range of product sizes, including 3.5 gram
and 28 gram whole flower, and in Tweed Quickies, 0.35 gram pre-roll
joints in packs of ten.
Innovating in the edible category, Tweed is introducing the
XPRESS gummy, the brand's first-ever 2mg THC-infused gummy
offering. Available in Berry Citrus Blast and Tropical Rush, Tweed
XPRESS gummies contain 5 gummies per pack.
As beverages fuel growth in the ready-to-enjoy product category,
Tweed continues to be a leader in the category while bringing new
innovation to market. The addition of the new Tweed Sparkling Water
offers consumers a citrus-forward, 2.5mg THC- infused
ready-to-drink product available in Grapefruit, Lemon, and Lime
flavours. This builds on the existing lineup of multiple dosage
levels for different consumers and occasions – with 2mg THC, 2.5mg
THC and 5mg THC Iced Teas and Soda ready-to-drink formats.
The new Tweed flower, beverage and edible offerings are
available for purchase nationally via legal recreational cannabis
retail locations and e-commerce channels.
About Canopy Growth Corporation
Canopy Growth (TSX:WEED, NASDAQ:CGC) is a world-leading diversified
cannabis and cannabinoid-based consumer product company, driven by
a passion to improve lives, end prohibition, and strengthen
communities by unleashing the full potential of cannabis.
Leveraging consumer insights and innovation, we offer product
varieties in high-quality dried flower, oil, softgel capsule,
infused beverage, edible, and topical formats, as well as vaporizer
devices by Canopy Growth and industry-leader Storz & Bickel.
Our global medical brand, Spectrum Therapeutics, sells a range of
full-spectrum products using its colour-coded classification system
and is a market leader in both Canada and Germany. Through our award-winning Tweed and
Tokyo Smoke banners, we reach our adult-use consumers and have
built a loyal following by focusing on top quality products and
meaningful customer relationships. Canopy Growth has entered into
the health and wellness consumer space in key markets including
Canada, the United States, and Europe through BioSteel sports nutrition, and
This Works skin and sleep solutions; and has introduced additional
federally-permissible CBD products to the
United States through our First & Free and Martha
Stewart CBD brands. Canopy Growth has an established partnership
with Fortune 500 alcohol leader Constellation Brands. For more
information visit www.canopygrowth.com.
Notice Regarding Forward-Looking Information
This press release contains "forward-looking statements" and
"forward-looking information" within the meaning of applicable U.S.
and Canadian securities laws (collectively, "forward-looking
statements"), which involve certain known and unknown risks and
uncertainties. Forward-looking statements predict or describe our
future operations, business plans, business and investment
strategies and the performance of our investments. These
forward-looking statements are generally identified by their use of
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"would," "may," "likely," "designed to," "foreseeable future,"
"believe," "scheduled" and other similar expressions. You are
cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date the statement was made.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management, are inherently subject to significant business,
economic and competitive risks, financial results, results,
performance or achievements expressed or implied by those
forward-looking statements and the forward-looking statements are
not guarantees of future performance. Accordingly, there are or
will be important factors that could cause actual outcomes or
results to differ materially from those indicated in these
statements. A discussion of some of the material factors applicable
to Canopy Growth Corporation ("Canopy") can be found under the
section entitled "Risk Factors" in Canopy's Annual Report on Form
10-K for the year ended March 31,
2021, filed with the Securities and Exchange Commission and
with applicable Canadian securities regulators, as such factors may
be further updated from time to time in its periodic filings with
the Securities and Exchange Commission and with applicable Canadian
securities regulators, which can be accessed at
www.sec.gov/edgar and www.sedar.com,
respectively. These factors should not be construed as exhaustive
and should be read in conjunction with the other cautionary
statements that are included in this press release and in the
filings. Any forward-looking statement included in this press
release is made as of the date of this press release and, except as
required by law, Canopy disclaims any obligation to update or
revise any forward- looking statement. Readers are cautioned not to
put undue reliance on any forward-looking statement.
Forward-looking statements contained in this press release are
expressly qualified by this cautionary statement.
1. Source: Brightfield Brand
Health Canada (W3 2021)
SOURCE Canopy Growth Corporation