The first line of hemp-derived CBD products from Canopy Growth
Corporation, USA, LLC (TSX: WEED, NYSE: CGC) brings quality and
trust to the category through First & Free, a brand developed
with integrated marketing and media agency Ideabar.
First & Free, a hemp-derived CBD product line
offered in a variety of formats, including softgels, oil drops and
creams, is available for purchase
at www.firstandfree.com.
“Ideabar changes minds and moves markets for brands
we believe in,” said Amy Royster, Founder and Managing Director of
Ideabar. “Our agency’s cannabis team was thrilled to collaborate
with world leader Canopy Growth’s CBD division to build First &
Free.”
Perfected through state-of-the-art technology and
rigorous testing, First & Free products are created by
extracting and isolating derivatives from the hemp plant to produce
pure and consistent CBD formulations that are packaged in
easy-to-use formats.
“Ideabar’s partnership, passion and creativity are
unmatched,” said Michelle Douglas, Canopy Growth’s Director, Global
Marketing, CBD.
Ideabar is an integrated marketing and media agency
that empowers brand leaders to drive ROI through valuable brand
stories. Based in West Palm Beach, Florida and Atlanta, Ga, the
agency’s parent company is Cox Enterprises, a private, global,
values-driven corporation.
Canopy Growth is a world leading diversified
cannabis, hemp and cannabis device company offering distinct brands
and curated cannabis varieties.
About IdeabarIdeabar is an
integrated marketing and media agency based in West Palm Beach,
Florida and Atlanta, Ga. The agency changes minds and moves markets
through research, branding, creative, integrated media and
interactive services. The team of brand strategists, creative
professionals, research analysts and media planners are
data-driven, wildly creative and fluent in all media. To learn more
about Ideabar, visit ideabar.agency.
About Cox EnterprisesCox
Enterprises is dedicated to building a better future through our
leading communications and automotive services. Our major operating
subsidiaries include Cox Communications and Cox Automotive.
Headquartered in Atlanta, Georgia, Cox is a global company with $21
billion in annual revenues and brands that include Autotrader,
Kelley Blue Book and Cox Homelife. Founded in 1898 by Ohio Governor
James M. Cox, the company is a family-owned business committed to
its people, communities and the planet. To learn more about Cox,
visit coxenterprises.com, view our Sustainability Report at
coxcsrreport.com, or us follow us on Twitter via @CoxEnterprises
and @AlexTaylor_Cox.
About Canopy Growth
CorporationCanopy Growth (TSX:WEED, NYSE:CGC) is a
world-leading diversified cannabis, hemp and cannabis device
company, offering distinct brands and curated cannabis varieties in
dried, oil and Softgel capsule forms, as well as medical devices
through Canopy Growth’s subsidiary, Storz & Bickel GMbH &
Co. KG. From product and process innovation to market execution,
Canopy Growth is driven by a passion for leadership and a
commitment to building a world-class cannabis company one product,
site and country at a time. Canopy Growth has operations in over a
dozen countries across five continents.
Canopy Growth’s medical division, Spectrum
Therapeutics is proudly dedicated to educating healthcare
practitioners, conducting robust clinical research, and furthering
the public’s understanding of cannabis, and has devoted millions of
dollars toward cutting edge, commercializable research and IP
development. Spectrum Therapeutics sells a range of full-spectrum
products using its colour-coded classification Spectrum system as
well as single cannabinoid Dronabinol under the brand Bionorica
Ethics.
Canopy Growth operates retail stores across Canada
under its award-winning Tweed and Tokyo Smoke banners. Tweed is a
globally recognized cannabis brand which has built a large and
loyal following by focusing on quality products and meaningful
customer relationships.
From our historic public listing on the Toronto
Stock Exchange and New York Stock Exchange to our continued
international expansion, pride in advancing shareholder value
through leadership is engrained in all we do at Canopy Growth.
Canopy Growth has established partnerships with leading sector
names including cannabis icons Snoop Dogg and Seth Rogen, breeding
legends DNA Genetics and Green House Seeds, and Fortune 500 alcohol
leader Constellation Brands, to name but a few. Canopy Growth
operates eleven licensed cannabis production sites with over 10.5
million square feet of production capacity, including over one
million square feet of GMP certified production space. For more
information visit www.canopygrowth.com.
Notice Regarding Forward Looking
StatementsThis news release contains “forward-looking
statements” within the meaning of the United States Private
Securities Litigation Reform Act of 1995 and “forward-looking
information” within the meaning of applicable Canadian securities
legislation. Often, but not always, forward-looking statements and
information can be identified by the use of words such as “plans”,
“expects” or “does not expect”, “is expected”, “estimates”,
“intends”, “anticipates” or “does not anticipate”, or “believes”,
or variations of such words and phrases or state that certain
actions, events or results “may”, “could”, “would”, “might” or
“will” be taken, occur or be achieved. Forward-looking statements
or information involve known and unknown risks, uncertainties and
other factors which may cause the actual results, performance or
achievements of Canopy Growth or its subsidiaries to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements or
information contained in this news release. Examples of such
statements include statements with respect to future product format
offerings. Risks, uncertainties and other factors involved with
forward-looking information could cause actual events, results,
performance, prospects and opportunities to differ materially from
those expressed or implied by such forward-looking information,
including the Company’s ability to establish and maintain CBD
product availability in the US, and such risks contained in the
Company’s annual information form dated June 25, 2019 and filed
with Canadian securities regulators available on the Company’s
issuer profile on SEDAR at www.sedar.com. Although the Company
believes that the assumptions and factors used in preparing the
forward-looking information or forward-looking statements in this
news release are reasonable, undue reliance should not be placed on
such information and no assurance can be given that such events
will occur in the disclosed time frames or at all. The
forward-looking information and forward-looking statements included
in this news release are made as of the date of this news release
and the Company does not undertake an obligation to publicly update
such forward-looking information or forward-looking information to
reflect new information, subsequent events or otherwise unless
required by applicable securities laws.
Ideabar Media Contact
Amy Royster
561-820-4464
Amy.Royster@coxinc.com
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