TORONTO, Nov. 8, 2023
/CNW/ - Moonbug Entertainment, a part of Candle Media, and Spin
Master, a leading global children's entertainment company, today
announced an innovative, strategic global alliance based on a
shared vision of creating exceptional kids' content, products and
experiences and making it accessible to audiences around the world.
The agreement leverages the powerful capabilities of both companies
and will maximize audience growth across a mix of product and
content, encompassing licensing, content production and
targeted media placement for some of Moonbug and Spin Master's
most iconic brands.
This strategic alliance will focus on elevating the intellectual
property (IP) of both companies, with Spin Master lending its
global expertise in preschool product development and distribution
as the global master toy licensee for two of Moonbug's IPs,
Blippi and Little Angel.
Blippi inspires curiosity in preschoolers around the
world by creating content and experiences that are relatable,
accessible and make learning fun, whilst Little Angel
captivates families around the world with its humor, upbeat songs,
and familiar nursery rhymes. Spin Master toys and games for these
popular preschool properties are expected to hit shelves in
2025.
"We are thrilled to partner with Spin Master, a company that
shares Moonbug's values, especially the importance of giving
children around the world the opportunity to laugh, learn and
grow," said Ryan Gorman, VP of
Consumer Products Franchise, Toys & Retail Development at
Moonbug Entertainment. "Together, we will help kids interact with
their favorite brands and characters in new and exciting ways
across all aspects of our respective business capabilities in
consumer products, content production and media management."
"We're excited to have the opportunity to infuse Spin Master's
signature innovation into Moonbug's incredibly popular properties
which have enthralled children on a global scale," said
Doug Wadleigh, Spin Master's
Executive Vice President & Head of Global Toy Brands. "We'll
leverage our deep experience in preschool play and incredible
legacy of delivering onscreen moments and characters to playrooms
in real life for the highly engaged fanbases of these two
properties."
The alliance will also leverage Moonbug's capabilities in media
and content production for key Spin Master properties. Spin Master
will tap into Moonbug's expertise in driving successful channel
growth by securing paid media on Moonbug's and selected channels
across YouTube and CTV for select brands.
Additionally, Moonbug will create YouTube short-form, animated
content for key Spin Master Entertainment properties, leveraging
Moonbug's creative and production capabilities, and track record of
engaging audiences. Content from the partnership is expected to
launch throughout 2024 and publish weekly to YouTube,
including Spin Master Entertainment's newest preschool series, Vida
the Vet™.
"The way families enjoy entertainment today is ever evolving,"
said Dan'l Hewitt, Head of Global Partnerships at Moonbug
Entertainment. "Brands and shows are used as a tool to bond, learn,
entertain, play and so much more. With this new collaboration, we
are redefining what a licensing relationship can look like to the
benefits of both parties and their respective audiences. Together,
we deliver families' favorite shows and amplify their experience
whilst leveraging our mutual strengths and expertise."
"As children's content consumption habits continue to evolve, we
are staying on the leading edge by partnering with Moonbug to meet
kids where they are," said Jeremy
Tucker, Spin Master's EVP and Global Chief Marketing
Officer. "Together we will further deepen engagement with our
globally recognized brands, with an emphasis on the power of
storytelling, to inspire imaginations and new play experiences for
kids everywhere."
For more information on Moonbug Entertainment, please visit
www.moonbug.com. For more information on Spin Master, please visit
www.spinmaster.com.
About Moonbug Entertainment:
Moonbug is an
award-winning global entertainment company inspiring kids
everywhere to laugh, learn and grow. The company is behind some of
the biggest kids' entertainment brands in the world
including CoComelon and Blippi. Moonbug believes
every child should have access to entertaining and enriching
content, making its shows available on more than 150 video
platforms globally including Netflix, Disney+, BBC iPlayer and
YouTube Kids. The company is also a global leader in pre-school
music and audio experiences, available on 100+ audio platforms
globally. Moonbug brands extend far beyond the screen to include
streaming music, consumer products and live events.
Moonbug is part of Candle Media, an independent,
creator-friendly home for cutting-edge, high-quality,
category-defining brands and franchises. By bringing together elite
talent operating at the intersection of content, community, and
commerce, it helps to position leading entertainment businesses for
accelerated, sustainable growth in the current market and beyond.
Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment
executives Kevin Mayer and
Tom Staggs, and backed by investment
capital from funds managed by Blackstone's flagship private equity
business.
About Spin Master:
Spin Master Corp. (TSX: TOY) is a leading global children's
entertainment company, creating exceptional play experiences
through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best
known for award-winning brands PAW Patrol®, Bakugan®, Kinetic
Sand®, Air Hogs®, Hatchimals®, Rubik's Cube® and GUND®, and is
the global toy licensee for other popular properties. Spin Master
Entertainment creates and produces compelling multiplatform
content, through its in-house studio and partnerships with outside
creators, including the preschool franchise PAW
Patrol and numerous other original shows, short-form series
and feature films. The Company has an established presence in
digital games, anchored by the Toca Boca® and Sago Mini®
brands, offering open-ended and creative game and educational play
in digital environments. Through Spin Master Ventures, the Company
makes minority investments globally in emerging companies and
start-ups. With over 30 offices in close to 20 countries, Spin
Master employs more than 2,000 team members globally. For more
information visit spinmaster.com or follow-on Instagram, Facebook
and Twitter @spinmaster.
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SOURCE Spin Master