Today, TELUS announced the launch of TELUS Agriculture, a new
business unit dedicated to providing innovative solutions to
support the agriculture industry with connected technology. TELUS
Agriculture optimizes the food value chain by leveraging data in
new ways to increase efficiency, production, and yields, delivering
better food outcomes for businesses and the end consumer.
Connecting each piece of the agriculture value chain empowers
farmers and ranchers, the agri-business industry, and agri-food,
consumer goods and retail companies to leverage advanced data
systems and artificial intelligence to streamline operations,
improve food traceability, and provide consumers with fresher and
healthier food. TELUS Agriculture currently supports more than 100
million acres of agricultural land, backed by a team of more than
1,200 experts across Canada, the USA, Mexico, Brazil, the United
Kingdom, Slovakia, Armenia, Germany, China, and Australia.
“The launch of TELUS
Agriculture reflects TELUS’ unwavering commitment to our social
purpose to leverage our world-leading technology to create
remarkable human and social outcomes as, together, we help to
protect and improve the global food system,” said Darren Entwistle,
President and CEO of TELUS. “By means of our technology innovation,
artificial intelligence and human compassion, we will help farmers
and ranchers produce food for the world’s ever-expanding population
more efficiently, safely and in a more environmentally friendly
manner. Our efforts to optimize food production will contribute to
a better yield of food supply to meet the ever-growing requirements
of our hungry planet. From farm to fork, by digitizing the entire
value chain and linking these technologies together for the first
time, we will facilitate a secure exchange of information to allow
farmers and ranchers, agri-business organizations, the agri-food
industry and the consumer to make smarter decisions. Importantly,
we are striving to provide innovative solutions to advance the
agriculture sector on a worldwide basis, whilst positioning Canada
as a preferred global supplier of safe, sustainable food. TELUS
Agriculture is the latest addition to our unique portfolio of
compelling growth assets, which includes TELUS International and
TELUS Health and will leverage our team’s expertise in technology
and digital transformation. TELUS Agriculture will make a
significant contribution to this fast-growing portfolio, driving
strong financial and operating performance as well as material
shareholder value creation. Moreover, our Agriculture strategy also
represents another significant investment in the communities where
we live, work and serve, supporting TELUS’ world leadership in
social capitalism.”
Over the course of the last year, TELUS has completed several
key acquisitions, assembling a suite of assets that is unmatched in
the agriculture industry. Together under TELUS Agriculture, our
team now has the expertise, experience, and relationships to
connect every participant in the agriculture value chain, from seed
manufacturers and farmers through to grocery stores and
restaurants.
“TELUS Agriculture is tackling agriculture and agri-food’s
complex data management challenges by linking systems together in
new ways. Connecting the value chain and building solutions that
make it convenient and valuable to shift to digital will help our
customers drive industry-wide profitability while delivering
better, healthier products to the consumer,” said Francois Gratton,
EVP and Group President TELUS and Chair TELUS Health and TELUS
Agriculture.
“The agriculture industry has long waited for a solution that
not only optimizes the food supply chain, but provides benefit to
each contributor along the way, and we are confident that TELUS
Agriculture can provide these solutions. While we are humbled to be
in a position to make such an impact, we are more driven than ever
to deliver on that promise for the industry at-large,” said Thad
Armbruster, CEO, TKXS.
In addition, today, TELUS Agriculture is proud to announce our
most recent cornerstone acquisitions, global sales and distribution
solutions powerhouse AFS Technologies and SaaS farm management
platform Agrian. Tampa, Florida-based AFS Technologies is a global
leader in delivering value to the consumer goods industry with
purpose-built integrated business planning, trade promotion
management, and supply-chain management technology that drives
efficiency, improves agility, and increases profitability. Fresno,
California-based Agrian combines the industry’s deepest label
resource with a holistic platform that manages precision
agriculture, agronomy, sustainability, analytics, and compliance
with striking ease and effectiveness. With the addition of AFS and
Agrian, TELUS Agriculture is now a global leader with customers in
more than 50 countries.
“2020 has been a year of
uncertainty for most, and that holds especially true for the
consumer goods and agri-food industry. The global pandemic has not
only drastically impacted the supply chain, but highlighted the
urgency to tackle existing challenges,” said Richard Nicholas CEO,
AFS. “With TELUS Agriculture, we are helping companies achieve
improved continuity of supply, protect their brand, and drive
efficiency and profitability, all while delivering better,
healthier products in a sustainable way to the consumer.”
By bringing together
innovative, market-leading companies at each stage of the value
chain, TELUS Agriculture has built incredible scale and scope in
the industry to be uniquely positioned to transform collaboration
across the global agriculture industry as an independent player.
This includes a billion acres of historical acre data and 170
million acres of real-time data across the most diverse crop
markets in the world that can be leveraged to build industry
leading AI and machine learning-based insights. At launch, the
companies acquired include:
Acquisitions
- AFS Technologies - Florida, USA - Comprised of AFS, Exceedra
and Ignition, a global leader in supply chain management, and sales
and distribution
- AGIntegrated - Pennsylvania, USA - Seamless API
integration
- Agrian - California, USA - Unified management platform for
precision, agronomy, sustainability, analytics, and compliance
- Decisive Farming - Alberta, Canada - Precision agronomy and
farm management expertise
- Farm At Hand - British Columbia, Canada - Simplified farm
management software
- Muddy Boots - Ross-on-Wye, United Kingdom - Farm-to-food
traceability and supply chain management
- TKXS - North Carolina, USA - Custom data and program
management
- Feedlot Health Management Solutions* - Alberta, Canada -
Critical insights and data-based knowledge
Partnerships
- Hummingbird - London, United Kingdom - Advanced imagery
analytics
For full details about TELUS Agriculture, please visit
telus.com/agriculture.
*TELUS has entered into an agreement to acquire Feedlot Health
Management Solutions. Transaction closing is subject to
satisfaction of certain conditions precedent.
About TELUS TELUS (TSX: T, NYSE: TU) is a
dynamic, world-leading communications and information technology
company with $15.3 billion in annual revenue and 15.7 million
customer connections spanning wireless, data, IP, voice,
television, entertainment, video and security. We leverage our
global-leading technology to enable remarkable human outcomes. Our
longstanding commitment to putting our customers first fuels every
aspect of our business, making us a distinct leader in customer
service excellence and loyalty. TELUS Health is Canada's largest
healthcare IT provider, and TELUS International delivers the most
innovative business process solutions to some of the world’s most
established brands.
Driven by our passionate social purpose to connect all Canadians
for good, our deeply meaningful and enduring philosophy to give
where we live has inspired our team members and retirees to
contribute more than $700 million and 1.3 million days of service
since 2000. This unprecedented generosity and unparalleled
volunteerism have made TELUS the most giving company in the
world.
For more information about TELUS, please visit telus.com, follow
us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.
Media ContactDoug
Selfdouglas.self@telus.com+1-403-616-8741
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