MONT-TREMBLANT, QC, Sept. 15,
2022 /CNW/ - The 24h Tremblant announced today that
it has signed a three-year agreement with Sun Life, making the
insurance giant the event's exclusive presenting sponsor.
This important partnership will boost the event's momentum over
the next few years. Coming on the heels of pandemic challenges,
this support spells welcome news for the future of the 24h
Tremblant. Sun Life's financial contribution allows the
organization and participants to focus entirely on raising funds
for children's causes. And we are witnessing the enthusiasm: more
than 320 teams have already signed up. At this rate, our goal of
500 teams in 2022 is well within reach!
"Sun Life is pleased to be associated with this major winter
sports challenge, a favourite with sports enthusiasts for the past
21 years," said Robert Dumas,
president and CEO of Sun Life Quebec. "At Sun Life, we're building
a healthy future for our clients, employees, and communities. We
share the values of wellness and surpassing oneself that are
promoted by 24h Tremblant. We are looking forward to being at the
starting line on December 10."
"We are very pleased to have Sun Life join us as a major partner
for our 22nd edition on the mountain," said Simon St-Arnaud, executive producer of the 24h.
"This alliance is much more than financial support. Sun Life will
participate actively in the event with its own teams, which are
doing their own donation drives, and improving the experience in
many ways for participants. That is the definition of a real
partnership."
The next edition of the 24h Tremblant takes place this coming
December 9 to 11. Skiers, runners and
walkers are invited to join the event and experience a weekend of
sports and fun in support of children's causes. A notable new
feature this year is that alpine touring has been added to the
disciplines.
Details and registration: 24htremblant.com
Sun Life in the community
Sun Life is committed to building sustainable, healthier
communities for life. Community wellness is an important part of
its sustainability commitment. By actively supporting the
communities in which Sun Life lives and works, the organization can
help build a positive environment for Clients, employees, advisors,
and shareholders. Its philanthropic support focuses on health, with
an emphasis on diabetes awareness, prevention, and care
initiatives. Mental health is also a key priority, with support for
programs and organizations with an emphasis on building resilience
and coping skills.
Sun Life also partners with sports properties in key markets to
further our commitment to healthy and active living. Its employees
and advisors take great pride in volunteering more than 16,000
hours each year and contribute to making life brighter for
individuals and families across Canada.
Learn more about Sun Life in the community.
About 24h Tremblant
Since its inception in 2001, the 24h Tremblant – the largest
charity event in the North American ski industry – has raised
$43,011,126 for various
organizations. On average, 78% of the donations raised by the event
are remitted each year.
Fondation Charles-Bruneau, the CHEO Foundation and Fondation
Tremblant are the primary beneficiaries of the generosity of
thousands of donors. The funds raised are essential to providing
children with a better quality of life and to helping fund
innovative medical projects in pediatric hematology-oncology,
because hope comes through research.
Each year, the event attracts over 30,000 people, 4,000
participants and 425 teams, who ski, run and walk for 24 hours
thanks to the commitment of 350 volunteers.
Media relations
Maude
Lapointe, director, communications and public relations -
maude@mcomaccompagnement.com
438-390-6669
SOURCE 24heures Tremblant