Sun Life helps achieve lifetime financial
well-being
MONTREAL, Feb. 27, 2019 /CNW/ - In a recent survey by Sun
Life Financial Inc. (TSX: SLF) (NYSE: SLF), only 46% of Quebecers
say they feel confident about their financial health, and more than
6 out of 10 say they are not prepared for the unexpected. At a time
when talking about money is still a sensitive topic, Sun Life is
helping Quebecers achieve lifetime financial well-being.
"To us, financial well-being means feeling comfortable about
meeting your financial obligations. We want our Clients to have the
financial freedom to live life to the fullest, and also feel
confident that they can handle what life throws their way. That's
why we've launched several creative initiatives to share tips and
tools that will help people make the right choices," said
Brigitte Dagnault, Assistant
Vice-President, Marketing and Communications, Sun Life Financial,
Quebec.
An idea a day for 365 days
At the beginning of the
year, we launched a social media campaign with the theme "365 days
of financial well-being" (#365joursdeBienÊtreFinancier)
during which an original idea is posted each day about financial
well-being and healthy lifestyles. Quebec personalities—including Isabelle Racicot, Alexandre Despatie and PL
Cloutier—signed on to share their own tips. The topics that will be
addressed throughout the year include consumer habits, travel,
health, sustainability, the home, insurance, retirement and saving
money, to name a few! Retirement planning is often top of mind in
January, and the thousands of internet users we reached that month
were mainly interested in the articles about RRSPs, working after
retirement and setting financial goals.
This campaign resulted in a partnership with Florence-Élyse Ouellette, a popular YouTuber
and content creator, who talked candidly about her finances on
social media and shared money-saving tips with her followers. A
Facebook Live event was held on January
16 with Florence-Élyse
and Christiane Van Bolhuis, a
Sun Life financial planner, who answered participants' questions
about personal finances.
Porte-Monnaie: helping millennials take charge of their
finances
Since March 2018, Sun
Life has partnered with Quebecor to talk money with millennials
through Porte-Monnaie, the first online brand of its
kind. Porte-Monnaie is hosted on the Journal de Montréal
website and addresses the topic of money in a straightforward,
relevant, engaging and positive way to get Generation Y to take an
interest – and take action – when it comes to their personal
finances. Porte-Monnaie content has racked up over
three million page views since the initiative launched. Among
the approximately 350 articles available, those pertaining to
travel, credit history, debt and local entrepreneurs have generated
the most interest.
Parcours Simplement Brillant, a unique experience for
Quebecers
The Parcours Simplement Brillant is a fun,
interactive journey that helps educate people about their personal
finances and provides tips for improving their financial
well-being. Building on its success from the summer of 2018, the
Parcours Simplement Brillant will continue to captivate
Quebecers with a completely new augmented reality journey. An
online version will be available this spring so even more people
can give this unique educational experience a try. In 2018,
one-in-ten Quebecers tried their hand at this groundbreaking
initiative during dozens of events across the province. Read the
article available on Sun Life's website to learn more.
sunlife.ca: A wealth of information
The Learn
& Plan section of sunlife.ca includes an abundance of
articles providing advice on a variety of topics to help Quebecers
prepare for key life events. Whether they're starting a family,
buying a home, managing a career, taking charge of their health or
planning for retirement, Sun Life has tips and tools to help people
make informed choices. An average of 250 French-language articles
are published each year.
About Sun Life Financial
Sun Life Financial is a
leading international financial services organization providing
insurance, wealth and asset management solutions to individual and
corporate Clients. Sun Life Financial has operations in a number of
markets worldwide, including Canada, the United
States, the United Kingdom,
Ireland, Hong Kong, the
Philippines, Japan,
Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2018, Sun
Life Financial had total assets under management of $951 billion. For more information please
visit www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
Note to editors: All figures in Canadian dollars
Media Relations Contact:
Mylène Bélanger, Senior Advisor, Public Relations
Phone: 514-904-9739
mylene.belanger@sunlife.com
SOURCE Sun Life Financial Canada