WINNIPEG, MB, April 28, 2021
/CNW/ - Pollard Banknote Limited (TSX: PBL)
("Pollard Banknote") congratulates the Minnesota Lottery
("Lottery") on the success of its $5
Chevrolet® Silverado® instant ticket. The game
launched in early March and includes an exciting 2nd Chance
promotion that will see one lucky player drive home a 2021
Chevrolet Silverado® Trail Boss. Based on the first five weeks of
sales, Chevrolet Silverado® has sold a remarkable 56% higher than
the average of all $5 licensed games
launched since 2018.
The exciting new ticket features the legendary truck front and
center, accompanied by tire and dollar sign icons that reveal the
game's key number match play style beneath. The game offers
multiple chances to win, including the opportunity to scratch to
win up to $100,000 instantly by
revealing a Chevrolet symbol, and by revealing a steering wheel,
players win double the prize shown beneath the symbol! In addition,
non-winning tickets are eligible for entry into the Lottery's
prize-packed 2nd Chance draw. Prizes include cash,
Chevrolet-branded merchandise prize packs, and the show-stopping
grand prize 2021 Chevrolet Silverado® Trail Boss.
To 'drive' player awareness of the game, the Minnesota Lottery's
multifaceted promotional campaign includes digital ads and social
media posts, as well as a variety of promotional display items to
raise the ticket's visibility at retail.
"We are pleased with the initial sales of our new Chevrolet
Silverado® instant ticket," said Adam Prock, Executive Director, Minnesota
Lottery. "We focus on providing our players with games that delight
and engage, along with the chance to win exciting prizes, and this
game delivers on all aspects."
"Pollard Banknote congratulates the Minnesota Lottery on the
outstanding success of its Chevrolet Silverado® instant ticket,"
said Brad Thompson, Vice President
of Sales and Marketing, Pollard Banknote. "The brand's enduring
popularity lends itself to exciting prizing and promotional
options, which the Lottery has fully leveraged. We look forward to
our continuing work with the Minnesota Lottery on creating new
games and promotions that players will love."
About Minnesota Lottery
The Minnesota Lottery raises money for programs that positively
impact the lives of Minnesotans. It offers uniquely Minnesotan
games of chance that are held to the highest standard of integrity
and security. Since 1990, the Lottery has returned more than
$3.1 billion to programs that benefit
all Minnesotans, including the state's most precious natural
resources, education, health care and more.
Founded in 1911 in Detroit,
Chevrolet is now one of the world's largest car brands, available
in 79 countries with more than 3.2 million cars and trucks sold in
2020. Chevrolet models include electric and fuel-efficient vehicles
that feature engaging performance, design that makes the heart
beat, passive and active safety features and easy-to-use
technology, all at a value. More information on Chevrolet models
can be found at www.chevrolet.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, and its Diamond Game and Compliant Gaming electronic
games and devices to charitable and other gaming markets in North
America. Established in 1907, Pollard Banknote is owned
approximately 64.3% by the Pollard family and 35.7% by public
shareholders, and is publicly traded on the TSX (PBL). For more
information, please visit our website at
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited