WINNIPEG, MB, Feb. 22, 2021 /CNW/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote") a leading
lottery partner that provides instant tickets, interactive
programs, retail solutions, and full marketing support, is pleased
to announce the addition of America's Got Talent to its
portfolio of licensed games, marking the brand's first foray into
the lottery market.
A global phenomenon that welcomes acts of any age and any
talent, America's Got Talent has aired in more than 180
territories worldwide, while the overall Got Talent format
is recognized by Guinness World Records as the Most Successful
Reality Television Format in history. America's Got Talent
is also the most-watched summer reality series for the past 15
years.
The unrivaled popularity of America's Got Talent
makes for a compelling tie-in with instant games. The newest
addition to Pollard Banknote's suite of licensed brands will
provide lottery clients with the opportunity to introduce new
and exciting instant games featuring an influential TV show that is
bound to generate buzz among players throughout North America.
"We are thrilled to welcome America's Got Talent
to Pollard Banknote's portfolio of licensed properties," said
Brad Thompson, Vice President, Sales
& Marketing, Pollard Banknote. "We look forward to supporting
lotteries in offering America's Got Talent-themed instant
games to their players. With the brand's global influence,
combined with our 360° approach to marketing and promotion, we
anticipate stellar sales and high levels of customer
engagement."
Pollard Banknote's Licensed Products team offers a comprehensive
turnkey program that includes the design, programming, and printing
of themed tickets, as well as various options such as second chance
draws, a POS program, and broadcast and digital marketing.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive
player engagement and iLottery solutions, including strategic
marketing and management services. The company is a proven
innovator and has decades of experience helping lotteries to
maximize player engagement, sales, and proceeds for good causes.
Pollard Banknote also provides pull-tab tickets, bingo paper, and
its Diamond Game and Compliant
Gaming electronic games and devices to charitable and other gaming
markets in North America. Established in 1907, Pollard
Banknote is owned approximately 66.7% by the Pollard family and
33.3% by public shareholders, and is publicly traded on the TSX
(PBL). For more information, please visit our website at
www.pollardbanknote.com.
About Fremantle
Fremantle is one of the largest and most successful creators,
producers and distributors of scripted and unscripted content in
the world. From the Got Talent and Idol franchises to "My Brilliant Friend," "Family Feud," "The Young
Pope," "American Gods," "The Price is Right," "Neighbours," "The X
Factor" and "Deutschland 83" - Fremantle is behind the world's
most-loved and most-watched shows.
Fremantle has an outstanding international network of production
teams, companies and labels in over 30 countries - the Fremantle
family includes UFA (Germany),
Wildside (Italy), Abot Hameiri (Israel), Miso Film (Denmark, Sweden and Norway), Blue Circle (Netherlands), Original Productions
(USA) and Easy Tiger (Australia) to name a few.
Fremantle produces in excess of 12,000 hours of original
programming, rolls out more than 70 formats and airs 400 programs a
year worldwide. Fremantle also distributes over 20,000 hours of
content in more than 200 territories.
As a world leader in digital and branded entertainment,
Fremantle has more than 370 million subscribers across 1,500 social
channels and over 100 billion views across all platforms - and is
the creator of Facebook's most viewed video of all time, "The
Sacred Riana."
For more information, visit www.fremantle.com, follow
@FremantleUS or visit its Facebook and
LinkedIn pages.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not
be an expectation that such information will in all circumstances
be updated, supplemented, or revised whether as a result of new
information, changing circumstances, future events, or
otherwise.
SOURCE Pollard Banknote Limited