WINNIPEG, MB, Dec. 8, 2020 /CNW/ - Pollard Banknote
Limited (TSX: PBL) ("Pollard Banknote"),
congratulates BCLC, the British Columbia Lottery Corporation on the
success of its $2
WWE® Scratch & Win instant ticket. This is the
inaugural launch of the WWE® brand since it was added to
Pollard Banknote's Licensed Games Portfolio in 2019.
Based on the first five weeks of sales, the WWE®
Scratch & Win game has sold 13 per cent higher than the average
of all other non-holiday $2 games
launched since 2017, attesting to the widespread allure of the
WWE® brand. A multi-scene game featuring both
WWE® Legends and WWE® Superstars, the instant
ticket swiftly appealed to enthusiasts from a broad and diverse
audience, spanning multiple generations. Players can choose between
a retro-themed ticket featuring "Macho Man" Randy Savage, Bret "The
Hitman" Hart, and "Stone Cold" Steve
Austin, or a modern iconography sporting Triple H,
John Cena, and Kofi Kingston. Whether players revere former
WWE® Legends or present-day Superstars, there's an
instant ticket for every WWE® fan!
The $2 WWE® Scratch
& Win game offers players a chance to win up to $20,000. For added awareness, BCLC ran a Facebook
contest where players had the opportunity to win
WWE®-branded merchandise, including Deluxe
WWE® Championship Replica Title Belts. The promotion has
resulted in a high social media engagement rate, validating the
popularity of the brand.
"We are pleased with the initial launch and player excitement
generated from our new WWE® instant ticket," said
Gladys Primeau, Category Manager,
Instant Games, BCLC. "The brand's popularity offers high
entertainment value that inspires players' interest and engagement.
We look forward to continuing to explore innovative and fun new
game themes and ideas to offer the best instant games to our
players, to maximize our support of health care, education and
community programs in British
Columbia."
"We are thrilled to congratulate BCLC on the success of its
WWE® game, an engaging multi-scene instant ticket that
leverages the appeal of a well-known brand with a passionate fan
base," said Brad Thompson, Vice
President, Sales and Marketing, Pollard Banknote. "We are excited
to continue working with BCLC and help strengthen its
instant-ticket portfolio with innovative lottery products supported
by our comprehensive turnkey programs to further expand its player
base, as we've been doing for over three decades."
The Province of British
Columbia founded BCLC 35 years ago with the purpose of
giving back to the citizens of B.C. and helping communities grow.
Since 1985, BCLC has delivered $25
billion in net income to support communities, provincial
programs and services, charities and major events that have helped
shape B.C.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive
player engagement and iLottery solutions, including strategic
marketing and management services. The company is a proven
innovator and has decades of experience helping lotteries to
maximize player engagement, sales, and proceeds for good causes.
Pollard Banknote also provides pull-tab tickets, bingo paper, and
its Diamond Game and Oasis-branded
electronic ticket machines to charitable and other gaming markets
in North America. Established in 1907, Pollard Banknote is
owned approximately 67.5% by the Pollard family and 32.5% by public
shareholders, and is publicly traded on the TSX (PBL). For more
information, please visit our website at
www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE Pollard Banknote Limited