Lightspeed's 2022 Global State of the
Hospitality Industry report reveals that hospitality businesses are
implementing automation to save time and streamline operations
while navigating the challenges and trends of the industry
MONTREAL, Jan. 31,
2023 /CNW Telbec/ - Lightspeed Commerce Inc.
(NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform
for merchants around the world to simplify, scale, and create
exceptional customer experiences, today released its 2022 Global
State of the Hospitality Industry report. Lightspeed surveyed 1,100
hospitality owners, managers and operators, and 7,000 consumers
from the United States,
Canada, Australia, UK, France, Germany and the
Netherlands, to get a pulse on challenges and trends across
regions, gather insight into customer experience and expectations,
and identify how industry leaders around the globe are navigating
modern challenges and trends.

As restaurateurs around the world are grappling with high
inflation rates, staff shortages, and overall economic uncertainty,
technology seems to be a key tool in battling
macroeconomic conditions. The ability for hospitality
operators to do more with less is essential, with survey results
noting a majority of industry respondents credit the adoption of a
POS or restaurant management software to streamlining shifts,
including new or expanded online ordering systems or the use of new
technology to automate tasks.
"Digital adoption has been an important lifeline for hospitality
businesses and it's clear there are greater efficiencies to be
realized with new technology," said Peter Dougherty, GM of Hospitality at
Lightspeed. "Our goal is to partner with our customers, sharing
reliable insights at every level, from industry, regional, the
customer perspective, right down to what is performing best on the
menu. Our flagship hospitality product, Lightspeed
Restaurant, is an easy-to-use, omnichannel solution that uses
data to deliver actionable insights to restaurant operators,
helping them make smarter decisions about their business."
Top challenges
The rising cost of food and supplies is among the top obstacles
that hospitality businesses are facing, with 37% of restaurant
owners surveyed indicating this as their biggest challenge. While
it can be daunting to raise menu prices (for fear of losing
customers), more than half (61%) of restaurateurs indicated this is
how they are combating inflation.
Restaurants like Kotsu Ramen and Gyoza, in
California, were hesitant to
increase their prices, but ultimately decided it was a
necessary change. According to Chief Concept Officer, Grant Macdonald, the move to increase pricing
ended up being beneficial in many ways.
"There's a sense that guests are incredibly price sensitive, and
we've been actually very nervous about being able to move our
pricing up," said Grant. "In some ways, inflation has given us the
opportunity to finally make some price changes that were necessary
and move into new price points that really needed to happen."
While inflation appears to be the dominating issue, followed
closely by hiring new staff (23%) and staff retention (11%),
sustainability has become an emerging consideration that cannot be
ignored. Nearly half (47%) of hospitality owners surveyed by
Lightspeed agree that implementing environmentally friendly
initiatives will attract more customers.
Industry tactics to combat current
challenges
Lightspeed surveyed 1,100 restaurateurs and 7,000 consumers
globally with OnePoll in 2022 (from September to October 2022). Industry respondents noted the
following tactics to combat current challenges:
- 57% of respondents agreed that new technology adoption over the
past two years has been critical to their business' survival.
- 42% of operators improved food costing and inventory practices
to ensure they are spending correctly and wasting less.
- Almost a third of business owners (30%) are limiting the number
of days and/or hours of operation, especially in slower months, to
help offset costs due to inflation while also preventing burnout
when working with an understaffed crew.
- Nearly a quarter (21%) brought online ordering in-house to
avoid third-party fees.
- 60% of restaurateurs agreed that inventory data (stock levels,
waste) are important to them and 40% said they have already adopted
inventory practices to work more efficiently and to reduce food
waste.
- 43% of restaurateurs are operating with less staff.
- To ramp up sustainability, 39% are offering more vegan options,
whilst 37% are adopting a food waste policy.
Industry trends have shifted since
last year
- When asked what technology improved business the most this
year, 12% of industry respondents said they adopted new technology
to streamline employee shifts (new POS or management software),
which is an increase of 7% compared to 2021.
- Overall, beverage (both alcohol and non-alcoholic) sales saw
the biggest increase from 2021, due to the return of in-house
dining. Other climbers like small plates, dessert, and breakfast
have also increased in 2022.
- Thanks to the return of in-house dining, return restaurants
seem to be growing their menu sizes after paring them down over the
past two years.
- Inflation appears to be negatively impacting consumers'
spending habits, forcing them to rethink and more tightly control
their spending. While dining out is an established habit and there
is still a desire to support local restaurants, half of the
consumers surveyed said they would go there less often for economic
reasons. The same goes for home delivery, which is also used less
by 48 percent of respondents.
Download the full Lightspeed Global Hospitality Industry
Report here.
About Lightspeed
Powering the businesses that are the backbone of the global
economy, Lightspeed's one-stop commerce platform helps merchants
innovate to simplify, scale, and provide exceptional customer
experiences. Our cloud commerce solution transforms and unifies
online and physical operations, multichannel sales, expansion to
new locations, global payments, financial solutions, and connection
to supplier networks.
Founded in Montréal, Canada in
2005, Lightspeed is dual-listed on the New York Stock Exchange
(NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams
across North America, Europe, and Asia
Pacific, the company serves retail, hospitality, and golf
businesses in over 100 countries.
For more information, see lightspeedhq.com
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Statements
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may be expressly required by applicable law, Lightspeed does not
undertake any obligation to update publicly or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.

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SOURCE Lightspeed Commerce Inc.