TORONTO, Sept. 15,
2022 /CNW/ - Joe
Fresh is excited to announce its fourth collaboration
with long-time partner, Brand Marketer and Entrepreneur
Sasha Exeter. The New
Horizons collection merges fashion-forward style together with
detail-driven technical designs. The limited-edition collection
will be available online September
21st and in select stores
September 22nd.
"As my partnership with Joe Fresh
continues to evolve, I wanted to give my audience something new and
more fashion-forward, but still allow them to facilitate movement
and look good," says Sasha Exeter. "Something I am so
excited about is having the caption 'Discover your strength'
included in the design. I want women to feel inspired to move when
they wear this collection."
Each of Sasha's four collaborations with Joe Fresh have brought something new to
customers. Their latest capsule collection introduces new colours,
textures and, for the first time in Sasha's collection, outerwear.
The Sasha Anorak Jacket is a definite fall statement piece,
available in two colourways and adjustable so you can wear it long
or midi. The stylish, yet functional anorak jacket, along with the
rest of the capsule, was created to go from workout, to going out,
and every step in between. No matter the activity, this line
inspires you to feel confident doing it. These pieces were created
to inspire customers and give them something different than they've
seen before.
"Being able to mix fashion and function is something we are
really excited to do for our customers," says Heesun Lim, Joe Fresh Design Manager. "From
adding text on the Discover Sports Bra, to designing the new
oversized Sasha Anorak jacket, there are some unique pieces in this
collection that we've never done before. It was great to work
alongside Sasha to bring them to life."
The limited-edition Joe Fresh x
Sasha Exeter collection includes
nine pieces, eight pieces available in sizes XS-3X, and the
oversized jacket available in 3 size options: S/M, L/XL and 1X.
High-res images of the Joe Fresh X Sasha Exeter collection can be
found HERE.
About the collection
- Discover Sports Bra - This bra features the "Discover
Your Strength" back graphic, scoop neck, cross-back straps, strappy
back, medium support, optional pad insert, and four-way stretch.
Coordinates with Momentum Leggings
- Session Top – This cropped top with crew neck, long
sleeves also features a back cut-out, and four-way stretch
- Warm Up Wrap Top – For warming up or wearing out,
this cropped long sleeve top features a V-neck and wrap design
- Momentum Leggings – To match the Discover Sports Bra,
these leggings have a wide elastic waist, ribbed leg panels, inner
pocket, and four-way stretch
- Sasha Anorak Jacket – One jacket – two lengths!
This jacket is long to medium length adjustable, with hood, long
sleeves, elastic cuffs, zipper closure, functional drawstring, and
two welt pockets
About Joe
Fresh
Essential Style. Exceptional Value. Founded in 2006,
Joe Fresh offers accessible, modern
design in lifestyle collections for women, men, and children. Today
one of Canada's leading fashion retailers, Joe Fresh brings a contemporary point of view to
everyday wardrobe favourites full of colour, polish, and thoughtful
details. In categories spanning apparel, accessories, and footwear,
Joe Fresh provides quality and style
for the entire family. In Canada, Joe
Fresh products are available in more than 1,450 retail
locations; including over 350 Loblaw locations, 1,300 Shoppers Drug
Mart locations, 7 freestanding Joe
Fresh stores and JoeFresh.com. For more information, please
visit joefresh.com.
About Sasha Exeter
Sasha Exeter is a Canadian based content creator, brand
marketer and entrepreneur. She is the founder
of www.sashaexeter.com, a one-of-a-kind digital destination
where she shares her very real and always truthful approach to
living her life with a focus on fitness, wellness, education, and
motherhood. A single mother with a thriving career as a
sought-after brand collaborator, Sasha hopes her platform and voice
will inspire and motivate people to create positive change both for
themselves and the circle that surrounds them. It is her unique
approach to fitness and wellness that encourages just about anyone
to not only move their body, but to take care of it from the inside
out. And she should know. She is a retired elite athlete, left a
high-level corporate job to create her own brand and she beat not
one, but two, life-threatening chronic illnesses through a holistic
approach to diet and exercise. It is that expert knowledge, deep
experience, and sheer perseverance combined with her honest
approach to sharing her journey that resonates with so many people
as well as the brands she partners with.
The Toronto native has created award winning campaigns
with likeminded brands that share her commitment to supporting
people's lives and lifting them up. Collaborative partners include
BMW, Indigo, Activia and Clinique and she is very proud to be the
national face of Joe Fresh Active. She is a true pioneer in the
digital space and lives every precious moment of every day by her
credo, "You don't have to have it all to be good enough."
SOURCE Loblaw Companies Limited - Joe
Fresh
SOURCE Loblaw Companies Limited - Joe
Fresh