TORONTO, July 4, 2022
/CNW/ - Joe Fresh is excited to announce its latest
collaboration with long-time partner and Brand Marketer and
Entrepreneur, Sasha Exeter.
This summer sport capsule collection includes activewear designed
to inspire Canadians to get active outside this season. From water
to land and in between, this collection has you covered for any
activity. The limited-edition collection is a first of its kind for
the brand and will be available online and in select retail stores
on July 7, 2022.
"It has been a long two years being indoors, and I really wanted
to create a collection that would inspire women to get outside and
stay focused on their wellness journey" says Sasha Exeter. "Getting active outdoors,
whether I am running, hiking or stand-up-paddleboarding, is my
favourite thing about Canadian summers and I'm excited to have a
collection inspired by that."
Since 2017, Joe Fresh has been partnering with Sasha Exeter. After launching their first
collaboration in 2021 they have continued to work together to
provide customers with activewear that is accessible, stylish and
affordable, taking an audience-first approach to design choices
through engagement and conversation on social media. This new
collection focuses on providing customers with a lineup of products
that will encourage them to participate in outdoor activities this
"Sasha's ability to curate our activewear from an athlete's
perspective has been key to the success of our partnership from the
very beginning," says Meghan
Lengyell, VP of Marketing and Communications at Joe
Fresh. "Sasha brought that perspective to each piece of our
newest collaboration and together we've created a capsule
thoughtfully designed with an eye to both fashion and function -
and built for our Canadian summers.
The limited-edition Joe Fresh x Sasha
Exeter collection is available in sizes XS-3X. Meet
your new adventure companions and check out more details on each
- Dive Swim Top $24 –
For all your summer adventures this swim top has a high neckline
with medium support and four-way stretch.
- Dive Swim Brief $24 –
Match it up with this high-rise swim brief, perfect for all
activities it is fully lined with a wide micro-mesh waistband for
midsection support, has a back zipper for easy on and off, as well
as a back attachment loop to secure small items.
- Paddle Swimsuit $39 – Get
ready to paddleboard and do all your summer sports in this swimsuit
featuring a high neckline with front half-zipper closure,
micro-mesh lining for midsection support, and four-way
- Exhale Romper $34 – The
perfect coverup for summer; this romper features an elastic waist
with adjustable interior bungee to customize your waist cinch.
- Shorty Short $24 – For land or water try these mid rise
active shorts with a 3" inseam, wide elastic waist, inner pocket
and four-way stretch.
- Run Short $29 – The
perfect summer run short, with an ultra light-weight material,
built-in brief liner, elastic waist, overlapping sides and four-way
- Motion Sports Bra $24 –
This sports bra for low-impact activities features a crew neck,
strappy back and four-way stretch.
- Rinsed 2.0 Tank $19 –
Your favourite tank is back! This cropped tank with crew neck has
drop arm openings for increased airflow and a relaxed fit for
High-res images of the Joe Fresh X Sasha Exeter capsule
collection can be downloaded HERE.
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh
offers accessible, modern design in lifestyle collections for
women, men, and children. Today one of Canada's leading fashion retailers, Joe Fresh
brings a contemporary point of view to everyday wardrobe favourites
full of colour, polish, and thoughtful details. In categories
spanning apparel, accessories, footwear and beauty, Joe Fresh
provides quality and style for the entire family. In Canada, Joe Fresh products are available in
more than 1,450 retail locations; including over 350 Loblaw
locations, 1,300 Shoppers Drug Mart locations, 9 freestanding Joe
Fresh stores and JoeFresh.com. Joe Fresh is also available
internationally through local partners in the United States. For more information,
please visit joefresh.com.
Sasha Exeter is a Canadian based
content creator, brand marketer and entrepreneur. She is the
founder of www.sashaexeter.com, a one-of-a-kind digital
destination where she shares her very real and always truthful
approach to living her life with a focus on fitness, wellness,
education, and motherhood. A single mother with a thriving career
as a sought-after brand collaborator, Sasha hopes her platform and
voice will inspire and motivate people to create positive change
both for themselves and the circle that surrounds them. It is her
unique approach to fitness and wellness that encourages just about
anyone to not only move their body, but to take care of it from the
inside out. And she should know. She is a retired elite athlete,
left a high-level corporate job to create her own brand and she
beat not one, but two, life-threatening chronic illnesses through a
holistic approach to diet and exercise. It is that expert
knowledge, deep experience, and sheer perseverance combined with
her honest approach to sharing her journey that resonates with so
many people as well as the brands she partners with.
The Toronto native has created award winning campaigns
with likeminded brands that share her commitment to supporting
people's lives and lifting them up. Collaborative partners include
BMW, Indigo, Activia and Clinique and she is very proud to be the
national face of Joe Fresh Active. She is a true pioneer in the
digital space and lives every precious moment of every day by her
credo, "You don't have to have it all to be good enough."
SOURCE Loblaw Companies Limited - Joe Fresh