Mugglehead believes the cannabis industry will look very
different a year from now. By next year, edibles - including
beverages - will likely be one of the biggest sellers in retail
outlets, just as they are south of the border. Meanwhile, with
hemp-derived cannabidiol (CBD) now
being permitted federally, the U.S. market could also see
a whole new wave of cannabis products.
And that means this year could be a big one for cannabis edibles
and beverages. So there's no better time than the present for a
primer on some of the bigger names in the space. Here are some of
the biggest, including one with a massive brand that just received
endorsement from an NFL legend.
Tilray Inc
(NASDAQ:TLRY)
One of the biggest stocks in the space, Tilray is looking to
make a big splash in the beverages market. In December, we learned
that it would be working with Anheuser-Busch InBev
SA in what's being called a "research partnership."
While it's not exactly a firm partnership or even a guarantee that
the two will sell or co-brand products, it's a joint project that
will benefit both companies and bring them closer to deciding on a
strategy for the beverages market.
Tilray just announced some big changes to its leadership team -
adding a full squad of personnel with strong pedigrees in the
beverage space. Just take a look:
- Charlie Cain will serve as VP of Retail. Previously, he
was the VP of Concept Development and Franchising
for Starbucks Corporation. He's been involved
with retail strategy for over 15 years and has had some exposure to
the cannabis industry already.
- Rita Seguin is the new Executive VP of Human Resources.
She's well connected in the beverage industry having worked
with Diageo and will be an integral part
in ensuring the right people are in place to help Tilray's brand
continue to grow.
- Greg Christopher will be the Executive VP of Operations
and comes from Nestle where he oversaw
the supply chain operations in Canada.
- Dara Redler was added as General Counsel for Tilray. She
has experience working in senior leadership positions
with The Coca-Cola Company
Clearly, it's a new team stacked with experience in the beverage
space. With the recent passing of the U.S Farm Bill, and if their
recent management additions are any indication, we suspect Tilray
is now on an aggressive path to pursue the beverages market.
Alkaline Water Company
Inc (TSX-V:WTER)
(NASDAQ:WTER)
How can we talk about the beverage space without talking about
one of the more advanced beverage companies entering the CBD
beverage space. While a smaller company overall, Alkaline has some
big advantages over the other companies on this list.
For one, the Alkaline Water Company is truly a beverage company.
Its core product, Alkaline88® is now sold in over 47,500
retail locations nationwide in all 50 states, with a distribution
that spans more than 150,000 stores. These include 9 of the
top 10 largest retailers in the entire U.S. and two of the
largest retailers in the entire world.
Its popular Alkaline88 products are already very well-known
among consumers and have been associated with many health benefits
already.
In fact, former NFL star Michael Irvin has used the product and
vouches for its effectiveness. Recently, on CBS, he made some very
strong endorsements for Akaline's product, calling Alkaline88 a
'lifesaver.' He went on to say that:
"Alkaline88, the best water...the best way to help you take
better care of yourself. It's not just good to you, this is good
for you."
Struggling with problems relating to acidity in his stomach,
Irvin has turned to Alkaline88 to help get some relief, which he
says has been a life-saver - adding credibility to Alkaline's
products as The Company has already made a clear connection in the
minds of consumers with being healthy and good for their
bodies.
Over the past year, the Alkaline Water Company has been working
on the development of a CBD-infused hemp water and it could be one
of the first national U.S. beverage companies to bring true
water-soluble, full-spectrum features of bioactive natural hemp
extract molecules to U.S. consumers.
One of the biggest challenges when it comes to infusing
beverages with CBD, or hemp, is maintaining efficacy.
But Alkaline Water Company has already secured a deal that
brings a patent-pending process that can bring true water-soluble,
full-spectrum features of bioactive natural hemp extract molecules
to U.S. consumers.
Via Alkaline Water Company:
“The Alkaline Water Company Inc. has entered into a Binding
Letter of Agreement with Infusion Biosciences, Inc., that provides
a non-exclusive license to utilize its proprietary Aqueous
Phytorecovery Process (“APP”) technology.
Under the Agreement, IBS agreed to provide A88 Infused with
ready-to-drink natural hemp-extract formulations.”
With APP’s formulations, A88 Infused is expected to
be the first national U.S. beverage company–
and the first NASDAQ-listed company – to bring true water-soluble,
full-spectrum features of bioactive natural hemp extract molecules
to U.S. consumers.
With an already widely popular healthful water brand, adding CBD
and hemp into their portfolio of beverages could make the Alkaline
Water Company even more popular among health-conscious consumers.
With a strong presence in the U.S. already, it looks to be in the
pole position once the CBD beverages market takes off - especially
since its core business is beverages, unlike many of the other
cannabis companies.
Hexo
Corp (TSX:HEXO)
After securing a deal with Molson Coors
Canada (TSX:TPX-B.TO) (NYSE:TAP) last year to produce
beverages, Hexo is looking to be one of the big players in the
industry as well. Truss is the name of the joint venture the
two companies have formed that will be developing the beverages.
While we've learned little of their progress, Molson CEO Mark
Hunter said at last quarter's earnings that:
"We will be in a ready-to-go position and, you know, one of the
first on the playing field as the market opens up," with respect to
cannabis-infused beverages.
The Company is positioning itself to ramp up supply as it is
working on a one million square foot greenhouse, which in December
Hexo said was both on schedule and on budget. The increase in
capacity will be vital in growing more cannabis and freeing up
resources to focus on many different marijuana products.
The Company is also working to legitimize itself south of the
border. In January, Hexo began trading on the NYSE American
exchange - formerly the AMEX - under the ticker symbol 'HEXO.'
Canopy Growth
Corp (TSX:WEED)(NYSE:CGC)
It's impossible to talk about beverages and not mention one of
the leaders in the space, Canopy Growth. The cannabis company put
beverages on the radar when it announced a big investment
from Constellation Brands, Inc., one of
the largest distributors of beer in the world. Recently,
Constellation Brands increased its investment in Canopy Growth,
with an option to take a controlling interest.
There are some big advantages that Canopy Growth will get from
this partnership. Not only will it be able to tap into
Constellation's expertise, but its vast distribution network as
well. If cannabis gets legalized in the U.S., Canopy Growth will
have a big advantage over its peers as a result.
Furthermore, Canopy Growth just received a license in the
State of New York to produce hemp earlier this year. This would
open the door for any hemp-based beverages to be sold in the
State.
Although the passing of the U.S. Farm Bill opened a big door for
the industry, individual States still have to have their plans for
regulating and licensing hemp approved by the U.S. Department of
Agriculture.
As a result, it may take some time before we see any hemp-based
beverages hitting store shelves, but the starting line is
definitely within sight.
The original post, with videos and pictures, can be found here:
https://mugglehead.com/cannabis-beverages-4-stocks-that-could-dominate-the-space/
Directors of Mugglehead own shares of the Alkaline Water Company
(WTER) at the time of this writing.
About Mugglehead
Mugglehead.com is a digital publisher dedicated to cannabis
news, investments, culture, and science, owned by Mugglehead Media
Corp. We publish original content, including video, interviews and
articles. Because many of the companies and trends we cover are
related to investments and stocks within the cannabis industry,
please review our disclaimer and forward-looking statements
below.
Original content created by Mugglehead Media Corp. © 2019 is
protected by copyright laws.
We have lots in store for 2019 so be sure to check us out!
Visit us at https://mugglehead.com daily for all
things cannabis-related.
Facebook: https://www.facebook.com/muggleheadmedia
Twitter: https://twitter.com/muggleheadmedia
Disclaimer and Forward-Looking Statements
Mugglehead Media Corp. and Mugglehead.com (collectively,
Mugglehead) is a news and media publisher dedicated to cannabis. It
is not registered as an investment adviser, broker-dealer or other
financial or securities professional with any financial or
securities regulatory authority. You understand that no content
published by Mugglehead constitutes a recommendation that any
particular security, portfolio of securities, transaction or
investment strategy is suitable for any specific person. Mugglehead
does not render general or specific investment advice and does not
endorse or recommend the business, products, services or securities
of any industry or company mentioned on this Site.
It is not intended to provide tax, legal, insurance or
investment advice, and nothing on the Site should be construed as
an offer to sell, a solicitation of an offer to buy, or a
recommendation to buy or sell any security. None of the content we
publish is provided with a view to inviting, inducing or
encouraging any person to make any kind of investment decision. You
are solely responsible for determining whether any investment,
security or strategy, or any other product or service, is
appropriate or suitable for you based on your investment objectives
and personal and financial situation. You should consult an
attorney or tax professional regarding your specific legal or tax
situation. You should also consult a licensed professional, such as
a financial advisor or broker-dealer, when dealing in any
securities or making any investment decisions. We do not guarantee
that any of the companies mentioned on Mugglehead.com or any of our
newsletters or content will perform as we expect, and any
comparisons we have made to other companies may not be valid or
come into effect.
This news release is not an offer to sell or a solicitation of
an offer to buy any securities or commodities. To the extent that
anything in this press release may be deemed to be investment
advice or a recommendation in connection with a particular company
or security, such information is impersonal and is not tailored to
the needs of any specific person.
You understand that an investment in any security is subject to
a number of risks, and that discussions of any security published
on the Site will not contain a list or description of relevant risk
factors. In addition, some of the securities about which content is
published by us have a low market capitalization, insufficient
public float and/or are thinly traded. Such securities are subject
to more risk than securities of larger companies, including greater
volatility, lower liquidity and less publicly available
information. Content we publish may have an effect on the price of
such securities.
From time to time, Mugglehead (on behalf of itself and any
partner, director, officer or insider of Mugglehead) may have a
financial or other interest in the party or parties featured on the
Site, within the meaning of National Instrument 31-103 -
Registration Requirements, Exemptions, and Ongoing Registrant
Obligations, published by the Canadian Securities Administrators,
as a result of ownership of securities in, compensation received or
receivable from or other financial arrangement with such party or
parties featured in this press release. We will disclose if we have
a position in any such party or parties, as at the date of
publication of this press release; however, we may not update this
disclosure after such date.
In addition to historical information, this press release may
contain forward-looking statements, including statements with
respect to third parties regarding product plans, future growth,
market opportunities, strategic initiatives, industry positioning,
customer acquisition, the amount of recurring revenue and revenue
growth. In addition, when used on the Site, the words ''will,''
''expects,'' ''could,'' ''would,'' ''may,'' ''anticipates,''
''intends,'' ''plans,'' ''believes,'' ''seeks,'' ''targets,''
''estimates,'' ''looks for,'' ''looks to,'' ''continues'' and
similar expressions, as well as statements regarding a third
party's focus for the future, are generally intended to identify
forward-looking statements. Each of the forward-looking statements
we make in this press release involves risks and uncertainties that
may cause actual results to differ materially from these
forward-looking statements. Factors that might cause or contribute
to such differences include, but are not limited to, those
disclosed by the companies featured in this release in their public
securities filings. You should carefully review the risks described
therein. You should not place undue reliance on these
forward-looking statements, which speak only as of the date such
statement was published. Mugglehead undertakes no obligation to
publicly release any updates or revisions to the forward-looking
statements or reflect events or circumstances after the date of
their publication, except as required by law.
From time to time, reference may be made in this press release
to prior articles or opinions we have published. These references
may be selective, may reference only a portion of an article or
opinion, and are likely not to be current. As market information
changes continuously, previously published information and data,
and any references thereto, may not be current and should not be
relied upon.
If you ever have any questions or concerns about our business or
publications, we encourage you to contact us.
Contact us at: muggle (at) mugglehead.com
HEXO (TSX:HEXO)
Historical Stock Chart
From Feb 2024 to Mar 2024
HEXO (TSX:HEXO)
Historical Stock Chart
From Mar 2023 to Mar 2024