/NOT FOR DISSEMINATION IN THE UNITED STATES OR
FOR DISTRIBUTION TO UNITED STATES
WIRE SERVICES/
TORONTO, Jan. 25, 2021 /CNW/ - Fire & Flower Holdings
Corp. (TSX: FAF) (OTCQX: FFLWF) today
announced that shoppers looking to give the gift of choice can
now purchase Fire & Flower gift cards at
additional third-party retailers including almost 300
Circle K locations in Ontario, Alberta and Saskatchewan.
Fire & Flower gift cards are sold in Fire &
Flower locations and select third-party retailers. This
expansion of Fire & Flower gift card availability provides
greater opportunities for customers to share the gift of cannabis
in a convenient way. Fire & Flower gift cards are redeemable at
any Fire & Flower location as well as online
at https://fireandflower.com for
Fastlane click-and-collect orders.
"Fire & Flower gift cards reflect our continued
investment in our relationship with our
consumers," said Trevor Fencott,
Chief Executive Officer of Fire & Flower. "Each gift
card represents a sincere moment of connection between our
customers and someone who is close to them. Our commitment to
digitally enabled and convenient retail experiences is an important
part of our strategy as a tech-enabled, differentiated brand
retailer."
The gift card market continues to grow in Canada. Recent market research reveals that
over 70% of Canadians are still buying their gift cards in-store,
either from a large, diversified retail store or their
merchant of choice. Customers who use gift cards
frequently spend more than their value.
Fire & Flower gift cards are available in denominations
from $25 to $100. A full list of the locations for gift
cards, can be found at the company's website
at https://fireandflower.com.
About Fire & Flower
Fire & Flower is a leading purpose-built,
independent adult-use cannabis retailer. The Company guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the
HifyreTM digital platform and Spark
PerksTM program connect cannabis consumers with the
latest cannabis products, and deliver cutting edge insights into
evolving consumer behaviours. The Company's leadership team
combines extensive experience in the cannabis industry with strong
capabilities in retail operations.
Fire & Flower Holdings Corp., through wholly owned
subsidiaries,owns and operates cannabis retail store licences in
the provinces of Alberta,
Saskatchewan, Manitoba and Ontario and the Yukon territory under the Fire & Flower,
Friendly Stranger, Happy Dayz and HotBox brands.
Through its strategic investment with Alimentation Couche-Tard
Inc. the Company has set its sights on the global expansion as new
cannabis markets emerge.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain forward-looking information
within the meaning of applicable Canadian securities laws
("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur. These
statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the date the
statements are made based on information then available to the Fire
& Flower. Various factors and assumptions are applied in
drawing conclusions or making the forecasts or projections set out
in forward-looking statements. Forward-looking statements are
subject to and involve a number of known and unknown, variables,
risks and uncertainties, many of which are beyond the control of
Fire & Flower, which may cause Fire & Flower's actual
performance and results to differ materially from any projections
of future performance or results expressed or implied by such
forward-looking statements. Such factors, among other things,
include: final regulatory and other approvals or consents;
fluctuations in general macroeconomic conditions; fluctuations in
securities markets; the impact of the COVID-19 pandemic; the
ability of the Company to successfully achieve its
business objectives and political and social uncertainties.
SOURCE Fire & Flower Holdings Corp.