/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES/
TORONTO, Sept. 23, 2020 /CNW/ - Fire & Flower Holdings
Corp. (TSX: FAF) (OTCQX: FFLWF) and its wholly-owned
subsidiary Fire & Flower Inc. (collectively, "Fire &
Flower" or the "Company") today announced the opening of its
Toronto-Parkdale cannabis retail store.
The Company has received its Retail Store Authorization from the
Alcohol and Gaming Commission of Ontario and has completed all regulatory
requirements in connection with opening the store.
The Toronto-Parkdale location will open on September 27, 2020 and is located at
4 Brock Avenue, Toronto,
Ontario. Fire & Flower will host a grand opening
on October 2, 2020.
"Our Toronto-Parkdale location is the second Fire &
Flower to open in the major urban market of Toronto and the fourth Fire & Flower to
open in the Province of Ontario. As part of our Ontario plan, we completed construction at
this location well in advance in preparation for licensing," shared
Trevor Fencott, Chief Executive
Officer of Fire & Flower. "The opening of this store
demonstrates our organic growth capabilities in Ontario and we look forward to the ability to
open additional already built-out locations as we
anticipate the Province's licensing program picking up speed. We
believe that increased licensing
of additional retail stores across the province of
Ontario is critical to servicing
customers that want convenient access to legal, regulated
cannabis."
Additional details on the Toronto-Parkdale cannabis retail store and other Fire
& Flower stores across the province of Ontario can be found on the Company's website
at https://fireandflower.com.
About Fire & Flower
Fire & Flower is a leading
purpose-built, independent adult-use cannabis retailer poised
to capture significant Canadian market share. The Company guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the
HifyreTM digital platform and SparkTM
program connect cannabis consumers with the latest cannabis
products and deliver cutting edge insights into evolving consumer
behaviours. The Company's leadership team combines extensive
experience in the cannabis industry with strong capabilities in
retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc., a licensed cannabis retailer that
owns cannabis retail store licences in the provinces of
Alberta, Saskatchewan, Manitoba and Ontario and the Yukon territory.
Through its strategic investment with Alimentation Couche-Tard
Inc., the Company has set its sights on the global expansion as new
cannabis markets emerge.
More information on Fire & Flower can be found at
https://fireandflower.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain
forward-looking information within the meaning of applicable
Canadian securities laws ("forward-looking statements"). All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "project" and similar words, including negatives thereof,
suggesting future outcomes or that certain events or conditions
"may" or "will" occur. These statements are only
predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the
date the statements are made based on information then available to
the Fire & Flower. Various factors and
assumptions are applied in drawing conclusions or making the
forecasts or projections set out in forward-looking statements,
including with respect to the closing of the Acquisition.
Forward-looking statements are subject to and involve a number of
known and unknown, variables, risks and uncertainties, many of
which are beyond the control of Fire & Flower,
which may cause Fire & Flower's actual
performance and results to differ materially from any projections
of future performance or results expressed or implied by such
forward-looking statements. Such factors, among other
things, include: final regulatory and
other approvals or consents;
fluctuations in general macroeconomic conditions;
fluctuations in securities markets; the impact of the COVID-19
pandemic; the ability of the Company
to successfully achieve its business objectives and political
and social uncertainties.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct. Although
the forward-looking statements contained in this news release are
based upon what management of the Company believes, or believed at
the time, to be reasonable assumptions, the Company cannot assure
shareholders that actual results will be consistent with such
forward-looking statements, as there may be other factors that
cause results not to be as anticipated, estimated or intended.
Readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
Additional information regarding risks and uncertainties relating
to the Company's business are contained under the heading "Risk
Factors" in the Company's annual information form dated
April 29, 2020 and the heading "Risks
and Uncertainties" in the management discussion and analysis for
the thirteen weeks ended May 2, 2020
filed on its issuer profile on SEDAR at www.sedar.com.
No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained
herein.
Fire & Flower assumes no obligation to publicly
update or revise forward-looking statements to reflect new
information, future events or otherwise, except as expressly
required by applicable law.
SOURCE Fire & Flower Holdings Corp.