Canadian Tire celebrates official launch of My Canadian
Tire 'Money' in Nova
Scotia
TORONTO, Oct. 10, 2014 /CNW/ - Canadian Tire is
recognizing Nova Scotia's role in
shaping its recently announced national loyalty program – My
Canadian Tire 'Money' – by donating $25,000 to Cranton Crossroads Community Centre
Playground in Margaree Centre. My Canadian Tire 'Money'™
launches in Nova Scotia today, and
replaces the Nova Scotia-based
pilot program Canadian Tire 'Money' Advantage®.
Passionate about sport, and the importance of physical activity
in building healthy children and strong communities, Canadian Tire
selected Cranton Crossroads Community Centre after learning of the
community centre's ongoing struggle to rebuild an unusable
playground structure. Both organizations share the common
goal of getting kids' active and enhancing the lives of children
through the power of play.
"We launched We All Play for Canada because we believe in the power of
play," said Allan MacDonald, Chief
Operating Officer, Canadian Tire. "Having a place for children to
be active and families to gather contributes greatly to the
strength of a community, which is why we're very proud to help
Cranton Crossroads Community Centre rebuild its playground."
"Our sincere gratitude to Canadian Tire for believing in Cranton
Crossroads Community Centre Playground," said Ashton Brown, Cranton Crossroads Playground
Committee. "Thanks to their generous donation, we'll now be
able to go forward with our dream of enriching and empowering
children with physical activity and play - to shape, build and grow
a community around a playground where families can laugh, play and
have fun!"
The Cranton Crossroads Community Centre playground committee is
now well on its way toward creating a place where children and the
community can unite and play. Now, Canadian Tire is calling on
other organizations to contribute what they can toward the
rebuilding effort.
"I'm hoping businesses and organizations who are also passionate
about the importance of play, will throw their hats in the ring to
help create the ultimate playground at the Cranton Crossroads
Community Centre," said MacDonald. "When children are active and
communities are engaged, we all win."
About My Canadian Tire 'Money'
- The program launches in Nova
Scotia today and across the rest of Canada on October
28 and marks the evolution of the company's iconic Canadian
Tire Money® – a program that has long been synonymous with customer
rewards and value.
- My Canadian Tire 'Money' replaces the Nova Scotia pilot program, Canadian Tire 'Money' Advantage, and combines the best
attributes of Canadian Tire's paper 'Money' with the benefits of a
digital rewards program, making it easier and faster for customers
to collect, and redeem.
- Nova Scotia is the first
Canadian province to launch My Canadian Tire 'Money' to customers
and the program design was finalized with feedback from
Nova Scotia customers and
Associate Dealers that participated in the Nova Scotia pilot program.
- The transition from the Canadian Tire 'Money' Advantage program
to My Canadian Tire 'Money' will be automatic, allowing customers
in Nova Scotia to seamlessly
continue collecting, while shopping for the products they need for
life in Canada.
- Starting today, Nova Scotia
customers can join the program by downloading the Canadian Tire
Mobile App or registering online at canadiantire.ca. Canadian
TireOptions® MasterCard® cardholders and existing My Canadian Tire 'Money' Advantage members will
automatically become members in My Canadian Tire 'Money'.
How to earn and redeem e-Canadian Tire 'Money'™
- e-Canadian Tire 'Money' is earned on qualifying purchases of
merchandise and automotive services at Canadian Tire stores, at
canadiantire.ca, and at participating Canadian Tire gas bar
locations (details vary by location).
- e-Canadian Tire money can be redeemed directly from your My
Canadian Tire 'Money' account right in the checkout at Canadian
Tire stores, or redeemed online for Canadian Tire gift cards at
canadiantire.ca.
- My Canadian Tire 'Money' offers the ability to collect at 10
times† the rate when using a Canadian Tire Options MasterCard to
pay for qualifying purchases at Canadian Tire stores, Mark's, Sport
Chek, PartSource, L'Equipeur and on Canadian Tire Home
Services.
- The new program features exclusive bonus offers sent directly
through the Canadian Tire Mobile App and online account
- No receipts are needed for merchandise returns at Canadian
Tire. Copies of receipts are accessible through the My Canadian
Tire 'Money' account and Canadian Tire Mobile App.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or
"CTC," is a family of businesses that includes a retail segment, a
financial services division and CT REIT. Our retail business is led
by Canadian Tire, which was founded in 1922 and provides Canadians
with products for life in Canada across its Living,
Playing, Fixing, Automotive and Seasonal categories. PartSource and
Gas+ are key parts of the Canadian Tire network. The retail segment
also includes Mark's, a leading source for casual and industrial
wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts,
National Sports, Intersport, Pro Hockey Life and Atmosphere), which
offers the best active wear brands. The nearly 1,700 retail and
gasoline outlets are supported and strengthened by our Financial
Services division and the tens of thousands of people employed
across the Company. For more information, visit
Corp.CanadianTire.ca.
† Canadian Tire Options MasterCard cardmembers paying
with their Options MasterCard collect e-Canadian Tire 'Money' at a
rate that is 10X the rate at which other members of the My Canadian
Tire 'Money' Program collect e-Canadian Tire 'Money' on purchases
made by such other members at Canadian Tire stores (if those other
members paid by cash, debit or a credit card not linked to this
loyalty program). The offered rate is exclusive of any bonus or
promotional offers or redemption transactions.
SOURCE CANADIAN TIRE CORPORATION, LIMITED