TORONTO, Sept. 30, 2013 /CNW/ - The fall season is here
and with that comes the exclusive launch of Canadian Tire's Cake
Boss Baking Collection, currently available in stores across the
country. The one-of-a-kind bakeware line offers a range of
products from bakeware and decorating tools to serving dishes and
cake carriers. Inspired by the Cake Boss himself, Buddy Valastro, star of the hit TLC series, the
collection is designed to provide home bakers with everything they
need to produce a Cake Boss quality dessert.
The Cake Boss Baking Collection features bright colours and
unique designs that are both appealing to the eye and offer
consumers some of Buddy's best tips and tricks. Unique
features include cake pans with a quilted pattern on the bottom
that allow even heat release and durable aluminized steel cookie
sheets with drop zones to create the perfect sized cookie every
time. Products include:
- Cake Decorating Kits in a variety of themes such as
Flower and Circus Kit: $29.99
- Cake Stands and Carriers featuring several
designs: $39.99
- Metal Baking Pans designed for bakers of every
expertise: $8.99 - $23.99
- Cookie Jars including a special holiday design:
$39.99
- and more!
"Canadian Tire is a natural fit for launching my new Cake Boss
Baking Collection to Canadian fans and consumers," said Valastro.
"We have a lot in common from solid roots to years and years of
experience. Together we can prove that anyone can become a baker
given the right tools and a few Cake Boss tips."
Canadian Tire has long-been Canada's store for countless items including
kitchen appliances, gadgets and tools. With the introduction of the
Cake Boss Baking Collection, Canadian Tire is making their mark as
Canada's Baking Store and will
continue to grow in this area going forward.
"We are thrilled to be launching the Cake Boss Baking Collection
at our stores across the country in time for Fall and the holiday
baking season. This collection will provide families with fun
in the kitchen as the cold weather comes and they move their
activities indoors," says Greg
Hicks, Senior Vice President, Merchandising, Canadian
Tire. "We are delighted to be the exclusive retailer of this
collection in Canada and we're
excited to offer this unique, high quality line to our
customers."
Buddy Valastro is a fourth
generation baker and cake decorator, and star of the hit TLC series
Cake Boss, Next Great Baker and now Bakery
Boss premiering in December.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a
Family of Companies that includes Canadian Tire Retail, Partsource,
Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts,
National Sports, Intersport, Pro Hockey Life and Atmosphere),
Mark's and Canadian Tire Financial Services. With nearly
1,700 retail and gasoline outlets from coast-to-coast, our primary
retail business categories - Automotive, Living, Fixing, Playing
and Apparel - are supported and strengthened by our Financial
Services division. Over 85,000 people are employed across the
Canadian Tire enterprise, which was founded in 1922 and remains one
of Canada's most recognized and
trusted brands. For more information, visit
Corp.CanadianTire.ca.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the
world's #1 nonfiction media company reaching more than two billion
cumulative subscribers in 223 countries and territories. Discovery
is dedicated to satisfying curiosity through 162 worldwide
television networks, led by Discovery Channel, TLC, Animal Planet,
Science and Investigation Discovery, as well as U.S. joint venture
networks OWN: Oprah Winfrey Network,
The Hub and 3net, the first 24-hour 3D network. Across the Nordic
region, Discovery owns and operates SBS Discovery Media, a
top-three portfolio of 20 television brands that feature leading
nonfiction content, as well as locally produced entertainment
programs, sports and the best scripted series and movies from major
studios. Discovery also is the leading provider of educational
products and services to schools, including an award-winning series
of digital textbooks, and owns and operates a diversified portfolio
of digital media services, including Revision3. For more
information, please visit www.discoverycommunications.com.
SOURCE CANADIAN TIRE CORPORATION, LIMITED