BlackBerry 10 Smartphones To Be Deployed Across Canadian
Tire's Family of Companies
TORONTO,
April 19, 2013 /CNW/ - Canadian Tire
Corporation, Limited (CTC.A, CTC) announced today that it has
selected BlackBerry® as its official smartphone for its corporate
team across Canada. Beginning at
the end of April, employees from across its Family of Companies -
including Canadian Tire Retail, Canadian Tire Financial Services,
Mark's and FGL Sports (Sport Chek, Sports Experts, National Sports
and Atmosphere) - will use BlackBerry 10 smartphones as their
primary business device. The Company is deploying several thousand
units in the coming months, comprised of a mix of BlackBerry® Z10
and BlackBerry® Q10 smartphones.
The new BlackBerry®10 platform will provide Canadian Tire's
employees with a faster, smarter and secure experience and will
create a shared platform for the Company that will increase
efficiencies and drive innovation.
"With 90 years of history serving Canadians in communities from
coast-to-coast, it's fitting that we're partnering with another
great Canadian company to support our business," said Eugene Roman, Chief Technology Officer, Canadian
Tire Corporation.
"We are thrilled to work with Canadian Tire to bring innovations
to its employees and customers across the country," said
Andrew MacLeod, Managing Director
for Canada at BlackBerry.
"BlackBerry is committed to being a leader in mobile computing and
expanding mobility in the business world and by supporting
companies like Canadian Tire with our carrier and other partners to
bring innovative solutions to market."
Canadian Tire's first mobile app for BlackBerry launched three
years ago and quickly became one of Canada's most popular mobile applications. The
free application enables customers to browse products on
CanadianTire.ca, create shopping lists, access Canadian Tire's
digital flyers, locate store details and hours as well as check
product availability by store. Customers can also use their
BlackBerry smartphones to scan barcodes in-store to access detailed
product information, reviews and pricing. Last year alone, the
Company had over 20 million mobile visits through Canadian Tire's
Mobile App and mobile optimized site.
Today's announcement follows Canadian Tire's announcement in
March that it has become the first retail partner in Communitech
with the official opening of its new digital development lab, just
down the road from BlackBerry's headquarters. Canadian Tire now has
a dedicated space within the Communitech 'hub' to build new
applications to improve the shopping experience online and in-store
for customers using 'next in class' advancements in digital
technology.
About Canadian Tire
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a
Family of Companies that includes Canadian Tire Retail, Partsource,
Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts,
National Sports, Intersport and Atmosphere), Mark's and Canadian
Tire Financial Services. With more than 1,700 retail and
gasoline outlets from coast-to-coast, our primary retail business
categories - Automotive, Living, Fixing, Playing and Apparel - are
supported and strengthened by our Financial Services division. Over
85,000 people are employed across the Canadian Tire enterprise,
which was founded in 1922 and remains one of Canada's most recognized and trusted brands.
For more information, visit Corp.CanadianTire.ca.
BlackBerry and related trademarks, names and logos are the
property of Research In Motion Limited and are registered and/or
used in the U.S. and countries around the world. BlackBerry is not
responsible for any third-party products or services.
SOURCE CANADIAN TIRE CORPORATION, LIMITED