New Entertainment Complex Features Interactive
Games, Attractions and Fun Food Options
TORONTO, March 21, 2019 /CNW/ - (TSX: CGX) – Cineplex, one
of Canada's leading entertainment
and media companies, today announced plans to open Atlantic Canada's first Playdium location in
Dartmouth, Nova Scotia. Designed
for kids of all ages, the new entertainment complex will be a
tech-infused, affordable place to play that offers classic and
state-of-the-art games, unique interactive experiences like virtual
reality, bowling and rope courses as well as a variety of fun and
fresh food. Located at the Dartmouth Crossing Shopping Centre off
of Wright Avenue and Countryview Drive, construction on the new
Playdium location is scheduled to begin this fall and targeted to
open in 2020.
"We are so excited to bring the Playdium experience to
Atlantic Canada as we continue to
introduce unique new experiences to Canadians and showcase our
growing portfolio of entertainment options," said Ellis Jacob, President and CEO, Cineplex.
"Leveraging our industry-leading expertise in entertainment,
amusement gaming and food service, this newly announced Playdium
location is sure to become the city's go-to destination for
everyday play, casual dining and special occasions. While the
complex is designed to appeal to teens, their friends and family,
we know that kids of all ages are going to love it."
"Cineplex is one of Canada's
largest and most innovative entertainment companies and we are
thrilled to continue our relationship with them by bringing this
first-of-its-kind attraction to Dartmouth Crossing," said
Glenn Munro, Managing Partner, North
American Development Group. "In addition to Cineplex Cinemas
Dartmouth Crossing, Playdium will be another great reason for
people to shop, dine and play in our community and will complement
our offering of best-in-class attractions for visitors of all
ages."
Spanning 30,000 square feet, approximately two-thirds of the
complex will be dedicated to games and attractions for all
skill levels, with the other third offering a range of fun food and
beverage options, including chef-inspired burgers and sandwiches,
pizzas, nachos, tacos and bowls and a selection of sweet treats.
Designed to accommodate large groups, Playdium will be the perfect
spot for parties, events and team building, with private rooms for
birthday parties and special gatherings as well as lounges for
adults and parents with views of the games floor.
Cineplex first announced the expansion of the Playdium concept
in 2017, with locations opening in Whitby and Brampton,
ON, later this year. Playdium complexes will leverage
Cineplex's existing industry-leading entertainment, amusement
gaming, food service, content creation, digital media and
operational capabilities as well as its relationship with SCENE,
Canada's largest entertainment
rewards program. In the coming years, Cineplex plans to open 10-15
Playdium locations in communities across the country.
About Cineplex
Cineplex (TSX:CGX) is a top-tier
Canadian brand that operates in the Film Entertainment and Content,
Amusement and Leisure, and Media sectors. A leading entertainment
and media company, Cineplex welcomes over 70 million guests
annually through its circuit of theatres and location based
entertainment venues across the country. In addition to being
Canada's largest and most
innovative film exhibitor, Cineplex also operates successful
businesses in digital commerce (CineplexStore.com), food service,
alternative programming (Cineplex Events), cinema media (Cineplex
Media), digital place-based media (Cineplex Digital Media),
amusement solutions (Player One Amusement Group) and an online
esports platform for competitive and passionate gamers
(WorldGaming.com). Additionally, Cineplex operates a location based
entertainment business through Canada's newest destination for 'Eats &
Entertainment' (The Rec Room), and will also be opening new
complexes specially designed for teens and families (Playdium) as
well as exciting new sports and entertainment venues across
Canada (Topgolf). Cineplex is a
joint venture partner in SCENE, Canada's largest entertainment loyalty
program.
Proudly recognized as having one of the country's Most Admired
Corporate Cultures, Cineplex employs approximately 13,000 people in
its offices across Canada and
the United States. To learn more
visit Cineplex.com or download the Cineplex App.
About NADG
North American Development Group ("NADG")
has been active in the acquisition, development, redevelopment and
management of over 300 shopping centres, mixed-use and residential
developments comprising well over 35 million square feet across
Canada and the United States. Currently, NADG has over
$4.5 Billion of assets under
management and owns over 25 million square feet of shopping centre
and mixed-use space in the United
States and Canada, as well
as over a dozen residential land development projects consisting of
over 9,000 units in various stages of development or
predevelopment. A future pipeline of over 1,600 acres of land
slated for mixed-use, residential and retail development is also
owned by North American Development Group.
NADG's team of over 235 professionals are located in 11 offices
across North America, 6 in
Canada and 5 in the United States. The Company is
headquartered in Toronto, Ontario
with Canadian offices in Montreal,
Ottawa, Edmonton, Kelowna and Halifax. NADG's U.S. head office is located in
West Palm Beach, Florida with
regional offices in Dallas,
Atlanta, Phoenix and Nashville.
SOURCE Cineplex