VANCOUVER, BC, Feb. 11, 2021 /PRNewswire/ - BBTV Holdings Inc.
(TSX: BBTV), a media tech company that uses technology enabled
solutions to help content creators become more successful,
announces that its wholly owned subsidiary, YoBoHo Digital Content
provided the following important updates:
- YoBoHo launches proprietary original content in kids, knowledge
and cooking genres for worldwide audiences on popular top streaming
platforms Roku TV and Amazon Fire TV.
- Allroll is a CTV/OTT (Connected TV/Over-the-top) agency for
content owners that allows them to reach their audience by building
and distributing video apps on top streaming platforms.
- YoBoHo is an original content producer and kids media
powerhouse and acquired by BBTV in 2015 which owns Hooplakidz, the
popular kids content brand, having generated billions of
views.
- YoBoHo recently launched its newest original programming
including All Babies Channel, Teehee Town, YouCurious? And Cooking
Co on the streaming platforms noted above via its partnership with
Allroll.
Allroll's unique platform allows BBTV to not only build and
deploy video apps to top streaming platforms but also provides the
ability to offer its advertisers additional ad placements, and
targeting resulting in higher performing campaigns.
"Roku and Amazon Fire TV are notably some of the top video
streaming platforms today featuring content for a considerably
large number of active users," comments Hitendra Merchant, CEO, YoBoHo. "We're excited
to be able to reach out, acquire and sustain this audience with
Allroll's expertise in marketing our premium kids content curated
for preschoolers, along with snackable content from YouCurious? And
Cooking Co. for an older audience."
About BBTV
BBTV is a media and technology company
headquartered in Vancouver,
Canada. The company's mission is to democratize content by
leveraging its proprietary technologies to drive viewership and
monetization for content creators of all sizes. From individual
content creators to global media companies, BBTV monetizes the
media of content creators through end-to-end management,
distribution and monetization solutions, powered by its innovative
VISO Platform, including related proprietary technology, while
allowing content creators to focus on their core competency –
content creation. In August 2020,
BBTV had the second most unique monthly viewers among digital
platforms with more than 600 million globally, who consumed more
than 50 billion minutes of video content, the most among media
companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on
August 2020 data from Comscore's
reports from its top 12 countries. Each report is titled, "Comscore
Video Metrix Media Trend – Multi-Platform – Top 100 Video
Properties Report."
About YoBoHo:
YoBoHo New Media Private Limited, a
subsidiary of BBTV Holdings Inc. (TSX: BBTV), is a global digital
media company that specializes in creating, distributing and
licensing original content in the kids & family, lifestyle and
education verticals. YoBoHo owns & operates HooplaKidz, the
leading digital-first producer of high-quality original content for
kids and families all over the world. Today, YoBoHo's library is
available in 14 languages and its content is distributed across
various leading digital platforms, including YouTube, Amazon, Apple
TV, Roku, and YoBoHo's mobile app: HooplaKidz Plus.
https://www.yoboho.com/
About Allroll:
Allroll is a CTV/OTT agency and
marketing platform for channel owners. It allows them to reach the
audience through multiple relevant channels on Roku and place ads
in front of millions of viewers, target them through demographic,
interests, location, multiple devices, and other parameters.
Allroll helps advertisers to optimize ad campaigns, drive more
installs, and spend less.
Forward Looking Statements
This press
release contains forward looking information within the meaning of
applicable securities laws, which reflects BBTV's current
expectations regarding future events including that the use of
Allroll's services will increase viewership and drive more
installs, that the Roku, Amazon Fire TV and Android audiences will
be acquired and sustained, the use of BBTV's technology enabled
solutions to help content owners become more successful, and BBTV's
mission to democratize content by leveraging its proprietary
technologies to drive viewership and monetization for content
creators of all sizes. There can be no assurance that any
forward-looking information will be achieved. Forward looking
information is based on a number of assumptions, including but not
limited to assumptions regarding the continued performance of
Allroll and various streaming services, the anticipated
continuation of content consumption and changes and trends in our
industry, the global economy, and the digital marketing industry,
and are subject to a number of risks and uncertainties, many of
which are beyond BBTV's control, and which could cause actual
results and events to differ materially from those that are
disclosed in or implied by such forward looking information. Such
risks and uncertainties include, but are not limited to, the risk
that our assumptions may be incorrect, the services provided by
Allroll may not yield expected results, technology may not perform
as anticipated or achieve expected results, that content creators,
viewers, marketers and advertisers may not behave as anticipated,
and that future revenue may not be realized, as well as the factors
discussed under "Risk Factors" in the final prospectus of the
Company dated October 22, 2020. The
Company does not undertake any obligation to update such forward
looking information, whether as a result of new information, future
events or otherwise, except as expressly required by applicable
law.
Media Contacts
YoBoHo New Media
Deepika Pathar, Communications Manager
deepika.pathar@yoboho.com
+91 998 755 3921
BBTV
Ashley Buck, PR and Corporate Communications Specialist
abuck@bbtv.com
+1778 875 1346
BBTV-C
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SOURCE BBTV Holdings Inc.