VANCOUVER, BC, Feb. 4, 2021 /CNW/ - BBTV Holdings Inc. (TSX:
BBTV), a media tech company that uses technology enabled solutions
to help content creators become more successful, announces the
launch of its new Video Scoring System, part of its VISO platform,
for content creators and marketers.
The new program has the following attributes and benefits:
- BBTV's new Video Scoring System analyzes and scores key
video performance metrics including viewership, engagement,
watchability, brand safety, and comment sentiments to deliver a
unique and comprehensive video level score.
- VISO Score provides insights on individual videos based on
key performance criteria, helping creators to better plan their
future content and development strategies.
- BBTV's Direct Sales team also utilizes the new Video Scoring
System to provide deeper insights into BBTV's video library to
assist with more robust targeting for advertising
campaigns.
The new Video Scoring System delivers advanced video level
insights and ratings to creators and marketers by analyzing key
video performance metrics including viewership, engagement,
watchability, brand safety, and comment sentiments to deliver a
unique and comprehensive video level score.
Technology is a fundamental driver of BBTV's offering and a key
differentiator for the company. The new Video Scoring System, along
with BBTV's recently launched Video Comparison Solution allows
content owners to compare their content, inform, and expedite their
content strategy, further expanding the company's existing suite of
end-to-end solutions for content owners of all sizes.
The Video Scoring System joins a robust suite of Brand Safety
and Contextual targeting tools utilized by BBTV's Ad Sales force to
offer the market a unique offering for advanced video level
profiling, rating and targeting.
"We continuously build on our suite of solutions to ensure that
content creators can capitalize on ever changing trends," comments
Ali Adab, VP Content and
Partnerships. "The addition of VISO Score further empowers our
content creators to make smart decisions around their content,
positioning them for success, while allowing them to focus on their
passion, content creation."
This tool not only empowers BBTV's creators but it also further
helps the Company's Ad Sales force to provide premium targeted
content offerings to marketers.
"In today's world there are hundreds of hours of video content
uploaded every minute and brands need complete peace of mind that
they are advertising alongside relevant and brand safe content,
every day," comments Doug Johnson,
VP Branded Entertainment & Ad Sales, BBTV. "We deliver a
completely targeted solution that analyses the content at the video
level in every campaign. This depth of analysis and
transparency to the brand ultimately results in increased
performance and greater campaign success."
For further information please visit bbtv.com
About BBTV
BBTV is a media and technology company
headquartered in Vancouver,
Canada. The company's mission is to democratize content by
leveraging its proprietary technologies to drive viewership and
monetization for content creators of all sizes. From individual
content creators to global media companies, BBTV monetizes the
media of content creators through end-to-end management,
distribution and monetization solutions, powered by its innovative
VISO Platform, including related proprietary technology, while
allowing content creators to focus on their core competency –
content creation. In August 2020,
BBTV had the second most unique monthly viewers among digital
platforms with more than 600 million globally, who consumed more
than 50 billion minutes of video content, the most among media
companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on
August 2020 data from Comscore's
reports from its top 12 countries. Each report is titled, "Comscore
Video Metrix Media Trend – Multi-Platform – Top 100 Video
Properties Report."
Forward-Looking Statements
This press release contains forward looking information within the
meaning of applicable securities laws, which reflects the Company's
current expectations regarding future events including the success
and benefits of BBTV's Video Scoring system, and technology suite,
in enhancing content, viewership and revenue, increasing
advertising performance and campaign success, the critical nature
of the system for marketers for success in today's market, the
Company's use of technology enabled solutions to help content
owners become more successful, and the Company's mission to
democratize content by leveraging its proprietary technologies to
drive viewership and monetization for content creators of all
sizes. There can be no assurance that any forward-looking
information will be achieved. Forward looking information is
based on a number of assumptions, including but not limited to
assumptions regarding the anticipated continuation of content
consumption and changes and trends in our industry, the global
economy, and the digital marketing industry, and are subject to a
number of risks and uncertainties, many of which are beyond the
Company's control, and which could cause actual results and events
to differ materially from those that are disclosed in or implied by
such forward looking information. Such risks and uncertainties
include, but are not limited to, the risk that our assumptions may
be incorrect, the new technology may not perform as anticipated or
achieve expected results, that content creators, viewers, marketers
and advertisers may not behave as anticipated, and that future
revenue may not be realized, as well as the factors discussed under
"Risk Factors" in the final prospectus of the Company dated
October 22, 2020. The Company does
not undertake any obligation to update such forward looking
information, whether as a result of new information, future events
or otherwise, except as expressly required by applicable
law.
Media Contacts
Dan
Gamble
Head of PR & Corporate Communications
dgamble@bbtv.com
+1778 873 0422
BBTV-C
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SOURCE BBTV Holdings Inc.