BBTV Helps Influencers Boost their Brand, Grow
their Audience, and Drive Monetization
VANCOUVER, BC, Jan. 11, 2021 /CNW/ - BBTV Holdings Inc. (TSX:
BBTV) a media tech company that uses technology enabled solutions
to help content owners become more successful, today announces the
launch of new offerings at scale to influencers across all genres
of content on Instagram and TikTok.
- BBTV's expansion of services to Instagram and TikTok
creators furthers the company's high margin Plus Solutions, which
include Branded Entertainment Sales and SaaS/Content
Management.
- As of October 2020, Instagram
has over one billion monthly users1. In 2021, TikTok is
expected to not only achieve 1 billion monthly active users, but to
surpass 1.2 billion.2
The extension of BBTV's solutions to Instagram and TikTok
creators further expands its high margin Plus Solutions including
Content Management and Direct Advertising. This provides
influencers full control of their IP as BBTV finds and manages fan
uploaded copies of their content across multiple platforms through
BBTV's Content Management solutions. BBTV is also expanding
creators' revenues through BBTV's Direct Sales solution across key
social media and video platforms such as Branded Entertainment
campaigns where advertisers can align their brand with content from
creators. BBTV is helping its content creators become more
successful across important and trending platforms where audiences
are quickly growing and consuming content.
"BBTV is a true multi-platform player providing end-to-end
solutions to influencers on all major digital video and social
media platforms," comments Shahrzad
Rafati, Chairperson and CEO of BBTV. "The creator economy is
growing at unprecedented levels across territories, verticals, and
platforms. BBTV is extremely well positioned in the marketplace as
a one-stop shop for influencers who want to grow viewership and
revenue."
Instagram celebrated 10 years in 2020, and has been able to
maintain its user base fairly consistently. As of October 2020, Instagram has over one billion
monthly users1 and 33.1 percent of global Instagram
audiences were aged between 25 and 34 years. TikTok has seen sharp
growth in active users by amassing a sizable global footprint in
2020, nearly tripling in size since 2018. In 2021, TikTok is
expected to not only achieve 1 billion monthly active users, but
surpass 1.2 billion.2
BBTV has already partnered with a number of significant
influencers to provide its premium solutions on these platforms,
including:
- Rhia (YouTube Subs; 1M,
YouTube Monthly Views; 1.74M,
Instagram; 144K , TikTok;
8.6M), a UK based creator who has
built the majority of her audience from TikTok. She primarily uses
her YouTube for platform growth tutorials, creator gossip, 24 hour
challenges, vlogs and more. She has also worked with Children's BBC
and Nickelodeon.
- Bone Collector aka Larry
Williams (YouTube Subs; 414K,
YouTube Monthly Views; 107.37K,
Instagram; 1.1M, Twitter;
21.3K, TikTok; 179.4K), an NBA Playmakers partner that provides
epic one-on-ones, to on and off the court commentary, Williams is
the one to watch and named one of Complex magazine's 25 Greatest
Streetball Players of All Time.
- Nazanin Kavari (YouTube
Subs; 1.24M, YouTube Monthly Views;
1.13M, Instagram; 887K , Twitter; 235.7K, TikTok; 357.2K) is a social media influencer and digital
creator whose content opens up a window into her daily lifestyle as
well as her thoughts on beauty and fashion. Initially starting with
vlogs, Nazanin grew her presence to show her audience how to style
a curvy body and provides her fans with latest beauty tips.
For further information please visit bbtv.com.
Footnotes:
1 Statista, Instagram: distribution of global
audiences 2020, by age group
2 App Annie; The New
Normal in 2021: Five Things You Need to Know in Mobile
3 Sprout Social; Important Instagram stats you
need to know for 2020
About BBTV
BBTV is a media and technology company
headquartered in Vancouver,
Canada. The company's mission is to democratize content by
leveraging its proprietary technologies to drive viewership and
monetization for content creators of all sizes. From
individual content creators to global media companies, BBTV
monetizes the media of content owners through end-to-end
management, distribution and monetization solutions, powered by its
innovative VISO Platform, including related proprietary technology,
while allowing content owners to focus on their core competency –
content creation. In August 2020,
BBTV had the second most unique monthly viewers among digital
platforms with 615 million globally, who consumed more than 55
billion minutes of video content, the most among media companies*.
www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore's "Top 12 Countries =
August 2020 comScore Video Metrix
Media Trend – Multi-Platform – Top 100 Video Properties Report"
Forward-Looking Statements
This press release contains forward–looking information
within the meaning of applicable securities legislation, including
statements with regards to BBTV's helping influencers become more
successful, and to grow their revenue and views, the anticipated
continuation of content consumption, the success and benefits
of BBTV's Plus Solutions, and technology suite, in enhancing
content, viewership and revenue, and Tik
Tok's projected growth rates, which forward-looking
information reflects the Company's current expectations regarding
future events. There can be no assurance that any projected
information will be achieved. Forward–looking information is based
on a number of assumptions, including but not limited to
assumptions regarding the anticipated continuation of content
consumption and changes and trends in our industry or the global
economy, and the accuracy of third party projections, and is
subject to a number of risks and uncertainties, many of which are
beyond the Company's control, which could cause actual results and
events to differ materially from those that are disclosed in or
implied by such forward–looking information. Such risks and
uncertainties include, but are not limited to, the risk that our
assumptions may be incorrect, that industry, influencers or viewers
may not behave as anticipated, and that we may not meet our revenue
and growth targets or help influencers achieve theirs, as well as
the factors discussed under "Risk Factors" in the final prospectus
of the Company dated October 22,
2020. The Company does not undertake any obligation to
update such forward–looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
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SOURCE BroadbandTV