VANCOUVER, BC, Jan. 8, 2021 /CNW/ - BBTV Holdings Inc. (TSX:
BBTV), a media tech company that uses technology enabled solutions
to help content creators become more successful, announces the
launch of its new Video Comparison analytics solution for content
creators of all sizes.
- BBTV's solutions drove a 19%1 average revenue
lift for BBTV content creators year over year from 2018 to 2019,
and this new addition to the company's technology suite is expected
to assist creators in further augmenting their views and revenue
performance.
- BBTV's new Video Comparison analytics solution highlights
key video performance metrics to the content owner in a seamless
interface, allowing them to compare their content, inform, and
expedite their content strategy.
- The solution complements BBTV's extended suite of technology
solutions for content creators that address their key needs, such
as content discovery, engagement, collaboration, brand safety and
monetization.
Technology is a core driver of BBTV's offering and a key
differentiator for the company as a comprehensive end-to-end
solution for content creators, who range from individual
influencers to large media companies. The newly launched Video
Comparison analytics tool further expands on BBTV's existing suite
of tech solutions, and helps inform the content strategy of content
creators.
The new Video Comparison solution analyzes metrics including
views, engagement, viewer retention and revenue for video content.
It provides comparative performance data between different videos,
which allows content creators to build, create and enhance their
content. The technology leverages BBTV's significant dataset of 2.5
billion video assets2 to present actionable insights
specific to each content creator, such as focusing on optimal
content lengths, title formats or calls to action based on the
performance of their videos.
"We perform extensive user testing, interviews and surveys with
content creators to identify their needs and translate that into
the products we develop. Our content creators have made it clear to
us that understanding often complex platform analytics is one of
the biggest challenges they face," comments Mehrdad Fatourechi, Vice President, Engineering
at BBTV. "The most valuable resource for a content creator is
having more time to make great content. Whether we're saving them
time during content optimization, ensuring their content is brand
safe, or helping them steer their content strategy, we set a high
bar for ourselves in driving their success and ultimately, our
own."
BBTV's Video Comparison solution entered beta in August of 2020,
with content creators testing and providing feedback prior to its
launch.
"Making sense of how to use YouTube's analytics to my advantage
has been a difficult task over the years," comments, Eliza Rose, BBTV Partner and content creator.
"Thankfully, I can now figure out what gaps need filling in by
using the BBTV Video Comparison solution. With the tool I can take
a closer look into the performance of my videos, and I am provided
tips on how to better my content as I continue to create it."
About BBTV
BBTV is a media and technology company
headquartered in Vancouver,
Canada. The company's mission is to democratize content by
leveraging its proprietary technologies to drive viewership and
monetization for content creators of all sizes. From
individual content creators to global media companies, BBTV
monetizes the media of content owners through end-to-end
management, distribution and monetization solutions, powered by its
innovative VISO Platform, including related proprietary technology,
while allowing content owners to focus on their core competency –
content creation. In August 2020,
BBTV had the second most unique monthly viewers among digital
platforms with 615 million globally, who consumed more than 55
billion minutes of video content, the most among media companies*.
www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore's "Top 12 Countries =
August 2020 comScore Video Metrix
Media Trend – Multi-Platform – Top 100 Video Properties Report"
Footnotes:
|
(1) Average
increase in the amounts paid to our content owners under contract
with BBTV from 2018 to 2019 on a cohort basis
|
(2) LTM Sept 30,
2020
|
Forward-Looking Statements
This press release contains forward looking information
within the meaning of applicable securities legislation, which
reflects the Company's current expectations regarding future events
including the success and benefits of BBTV's Video Comparison
solution, and technology suite, in enhancing content, viewership
and revenue, and the Company's plan for further development of its
technology. There can be no assurance that any projected
information will be achieved. Forward looking information is
based on a number of assumptions, including but not limited to
assumptions regarding the anticipated continuation of content
consumption and changes and trends in our industry or the global
economy, and are subject to a number of risks and uncertainties,
many of which are beyond the Company's control, and which could
cause actual results and events to differ materially from those
that are disclosed in or implied by such forward looking
information. Such risks and uncertainties include, but are not
limited to, the risk that our assumptions may be incorrect, the new
technology may not perform as anticipated or achieve expected
results, content creators or viewers may not behave as anticipated,
and that future revenue may not be realized, as well as the factors
discussed under "Risk Factors" in the final prospectus of the
Company dated October 22, 2020. The
Company does not undertake any obligation to update such forward
looking information, whether as a result of new information, future
events or otherwise, except as expressly required by applicable
law.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/bbtv-launches-video-comparison-solution-for-content-creators-to-increase-viewership-growth-and-monetization-at-scale-by-providing-actionable-insights-301203189.html
SOURCE Broadband TV