BBTV Holdings Inc. (TSX: BBTV), a media tech company that uses
technology enabled solutions to help content owners become more
successful, is sharing the following recent Direct Advertising
Branded Entertainment highlights and achievements as part of its
Plus Solutions:
- BBTV has secured a number of paid direct advertising branded
entertainment campaigns across consumer verticals including gaming,
entertainment, fashion and food, for brands including: Veritone,
Garena, Barnes and Noble, The RealReal, AMC Shudder, ThriveMarket,
Hybe, and Complex.com.
- BBTV executed it’s ninth branded entertainment campaign with
its content owner Double Toasted (Korey Coleman) running a branded
entertainment advertisement by AMC Shudder. These campaigns endorse
the streaming platform through a series of entertaining branded
advertisement videos.
- It is forecast that the global spending power of millennials
shall reach approximately $15 trillion by 20221. Brands and
Marketers are able to target millennials, through BBTV’s global
scale and engaged audience. BBTV’s network generates 471 billion
advertising views, Sept’20, LTM across all genres.
Direct Advertising Sales is a key pillar of BBTV’s high margin
Plus Solutions, and Branded Entertainment campaigns are a category
of direct sales efforts. Branded Entertainment campaigns are a form
of advertisement where the ad is the video that is being deployed
across BBTV’s channels. BBTV’s margins for this ‘Plus Solution’ are
more than four times greater than Base Solutions and platform fees
do not apply. BBTV’s Plus Solutions revenue represents
approximately 10% of the company's revenue, Sept’20, LTM and
increased 27% from July to September during Q3, 2020 and Direct
Advertising, in particular, growing 55% from July to September.
Additionally, BBTV is entering its seasonal high revenue period,
Q4.
In fiscal Q3 2020, BBTV saw a tailwind lift in ad spending
across key sectors including consumer packaged goods, insurance,
consumer electronics, entertainment, streaming media services and
direct to consumer e-commerce companies. The company also saw the
beginnings of an auto resurgence as cars are seen as a safer way to
get around.
"Branded Entertainment is an incredibly powerful medium for
marketers looking to engage and target their key demographic in an
authentic way leveraging our reach and targeted audiences while
ensuring the ads are contextually relevant. We have built a suite
of complete end to end solutions to ensure advertisers reach their
audience and maximise their sales efforts,” comments Shahrzad
Rafati, Chairperson and CEO, BBTV. “Migrating content owners from
BBTV’s Base to higher margin Plus solutions not only allows them to
connect with their fans, but it significantly increases the
monetization opportunities for our partners and BBTV.”
The recent branded entertainment campaigns were in the form of
in-video shout-outs, brand integration and dedicated brand videos.
The campaigns positively endorse specific brands and products.
BBTV Branded Entertainment Showcase
Content Owner: Double Toasted (YouTube Subs 182K, YouTube
Monthly Views 2.081M, Facebook followers 19.9k; Instagram followers
11.5K) Double Toasted is a unique and live talk show based out of
Austin, Texas. Double Toasted covers a range of topics including
current events, pop culture, movie reviews, and the latest viral
videos.
Direct Advertising Campaign: Branded Entertainment in the
form of Shout Out: BBTV worked with Double Toasted (Korey
Coleman) to highlight AMC Shudder, the only premium streaming
service for both casual and super fans of thrillers, suspense and
horror. This was Double Toasted and AMC Shudder’s ninth integration
together.
Content Owner: Bone Collector Unlimited (YouTube Subs
413K, YouTube Monthly Views 170.54K, Instagram 1.1M followers,
TikTok 179.5K followers) Legendary streetballer, The Bone Collector
aka Larry Williams, is the NBA Playmakers resident ankle breaker.
From epic one-on-ones, to on and off the court commentary, Williams
is the one to watch and named one of Complex magazine’s 25 Greatest
Streetball Players of All Time.
Direct Advertising Campaign: Branded Entertainment in the
form of Brand Integration: This BBTV branded interview with
Bone Collector Unlimited is part of an ongoing series from Complex
& Ruffles called "The Oridgenators," which spotlights Black
leaders across different parts of the culture.
Content Creator: Love Meg (YouTube Subs 552K, YouTube
Monthly Views 1.196M, Instagram 129K followers) Love Meg chronicles
her everyday routines, vacations, fitness regiments, and
child-raising techniques in an authentic and honest way.
Direct Advertising Campaign: Branded Entertainment in the
form of Shout Out: BBTV worked with Love Meg to highlight her
ability to purchase products and run through a simple cooking
recipe for her subscribers. This is BBTV’s second branded
entertainment campaign with Love Meg for Thrive Market, in a series
to help bring Thrive Market top of mind for mom's shopping for easy
and healthy meal and snack options for their families. BBTV
highlighted The RealReal's consignment store and highlighted both
their online store and the precautions they have put in place so
people can both shop, and consign safely.
Sam The Cooking Guy (YouTube Subs 2.39M, YouTube Monthly
Views 13.05M, Facebook followers 171.6K , Instagram followers 194K,
Twitter 38.9K followers, TikTok 2.7K followers). Sam is the
ultimate guy for food that’s big in taste and small in effort. He
uses his channel to serve up recipes, kitchen basics, and live
Q&As where he answers cooking questions.
Direct Advertising Campaign: Branded Entertainment in the
form of Shout Out: BBTV worked with Sam the Cooking Guy to
highlight his ability to cook fun and healthy meals using products
from Thrive Market. This is Sam’s second campaign with Thrive
Market showcasing Thrive Market as the go to online grocery store
for those seeking high quality products in an attainable e-commerce
site.
CJ SO COOL (YouTube Subs 8.41M, YouTube Monthly Views
21.69M, Instagram 3.8M, TikTok followers 447.3K) CJ SO COOL
skyrocketed to fame with his YouTube channel that chronicles his
life with fiancee Royalty and their six children. He released his
first rap single, “Get a Bag,” garnering millions of views on
YouTube views. CJ SO COOL continues to cement his rap career with
seven singles released to date.
Direct Advertising Campaign: Branded Entertainment in the
form of Shout Out: BBTV partnered CJ SO COOL and Hybe to
highlight the high-end sneakers and other luxury items to his
followers.
Dani DMC (YouTube Subs 425K, YouTube Monthly Views
1.153M, Instagram followers 320K, Twitter followers 4.7K, TikTok
followers 114.5K followers). Dani DMC is a content creator, plus
size model and confidence activist whose mantra of “fighting for
you to love the parts of you no one claps for” is the foundation of
her YouTube channel.
Direct Advertising Campaign: Branded Entertainment in the
form of Shout Out: BBTV worked with Dani DMC to highlight The
RealReal's consignment store and their simple and safe options for
how people can consign. This is one of five deals BBTV has worked
on with RealReal in 2020.
Syd’s Vids (YouTube Subs 680K, YouTube Monthly Views
328.07K, Instagram followers 61K, Twitter followers 8.2K, TikTok
followers 36.7K) Syd’s Vids is your window into the adventures of
Sydney as she tackles her college years at Penn State.
Direct Advertising Campaign: Branded Entertainment in the
form of Shout Out: BBTV worked with Syd's Vids to promote
Barnes & Noble’s "Bartebly Write" on both YouTube and
Instagram.
AboFlah (YouTube Subs 10.1M, YouTube Monthly Views
126.27M, Instagram followers 1.9M, Twitter 342.3K followers).
AboFlah is a very energetic content creator who focuses on gaming,
comedy and entertainment. He is currently one of the most
prominent, fast growing, and successful gamers in the
Arabic-spaking community.
Direct Advertising Campaign: Branded Entertainment in a form
of dedicated brand video: BBTV worked with AboFlah to highlight
the collaboration between the Netflix series and Free Fire. The
campaign engaged our audience by asking them to share their Free
Fire gaming tips with AboFlah. The video trended at #1 in just 12
hours, and amassing nearly 7M views to date.
Footnotes:
1https://www.brookings.edu/blog/future-development/2018/04/30/how-to-harness-the-spending-power-of-millennials-move-beyond-the-us/
References/sources:
- YouTube Monthly Views Source: SocialBlade - Dec 2nd, 2020
- YouTube Subs Source: YouTube - Dec 2nd, 2020
- Instagram Followers Source: Instagram - Dec 2nd, 2020
- Twitter Followers Source: Twitter - Dec 2nd, 2020
- Facebook Followers Source: Facebook - Dec 2nd, 2020
About BBTV
BBTV is a media and technology company headquartered in
Vancouver, Canada. BBTV is an enabling platform with a stated
mission of advancing the world through the democratization of
content. From individual content creators to global media
companies, BBTV monetizes the media of content owners through
end-to-end management, distribution and monetization solutions,
powered by its innovative VISO Platform, including related
proprietary technology, while allowing content owners to focus on
their core competency – content creation. In August 2020, BBTV had
the second most unique monthly viewers among digital platforms with
615 million globally, who consumed more than 55 billion minutes of
video content, the most among media companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore’s “Top 12 Countries = August
2020 comScore Video Metrix Media Trend - Multi-Platform - Top 100
Video Properties Report”.
Forward-Looking Statements
This press release may contain forward looking information
within the meaning of applicable securities legislation, which
reflects the Company’s current expectations regarding future events
including the expected continuation of content consumption and
continued expansion of multiple partnerships from Base to Plus
solutions. Forward looking information is based on a number of
assumptions, including but not limited to assumptions regarding the
changes and trends in our industry or the global economy, that are
subject to a number of risks and uncertainties, many of which are
beyond the Company’s control, and which could cause actual results
and events to differ materially from those that are disclosed in or
implied by such forward looking information. Such risks and
uncertainties include, but are not limited to the factors discussed
under “Risk Factors” in the final prospectus of the Company dated
October 22, 2020. The Company does not undertake any obligation to
update such forward looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
BBTV-C
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version on businesswire.com: https://www.businesswire.com/news/home/20201203005357/en/
Dan Gamble Head of PR & Corporate Communications
dgamble@bbtv.com +1778 873 0422
Ashley Buck PR and Corporate Communications Specialist
abuck@bbtv.com +17788751346
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