BBTV Launches New Mobile Game Offering with Key Content Partner James Rallison, Odd1sOut
November 02 2020 - 08:00AM
Business Wire
- BBTV new mobile game launch “TheOdd1sOut: Let’s Bounce” is a
commercial partnership with James Rallison, creator of one of
YouTube’s most popular channels1 with 3B views, and 15.9M
subscribers.
- The mobile gaming apps revenue stream is part of BBTV’s Plus
Solutions, helping to further drive revenue for both BBTV and its
content partners. Mobile apps are core to BBTV’s margin expansion
strategy.
- Odd1sOut ranks among BBTV’s Top Three independent content
owners in terms of Total Subscribers and Top Eight in terms of Past
30 Days Views in the US and Canada2
BBTV Holdings Inc. (TSX: BBTV) a media tech company that uses
technology enabled solutions to help content owners become more
successful, is announcing the launch of a mobile gaming app,
“TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the
creator of one of YouTube’s most popular channels1. The Mobile
gaming apps revenue stream is a key part of BBTV’s Plus Solutions,
helping to further unlock value from BBTV’s compelling portfolio of
content partners and driving revenue expansion for both BBTV and
its content owners.
“Today’s announcement is an excellent example of how the BBTV
platform drives value to major influencers and content creators”,
comments Shahrzad Rafati, Chairperson and CEO, BBTV, “We’re
thrilled to partner with James and his incredibly popular Odd1sOut
channel. We believe we have built an app that truly reflects James’
world and believe his loyal fans will love it. BBTV’s scaled reach
and engaged audience allows for a unique competitive advantage
given its ability to promote apps, with a low cost per install
while achieving strong commercial results”.
The Mobile gaming apps are monetized through advertising and
in-app purchases revenues which the Company shares with the content
owner. Previous Mobile gaming app releases from BBTV include Morgz
Ultimate Challenge, Stephen Sharer’s Rocket Slide, Burrito Blast by
Mariale, Dobre Dunk, Fernanfloo, and Spy Ninja Network, which
launched as the number one iPad game in the US.
"BBTV has achieved notable success in terms of user satisfaction
with our mobile gaming apps holding an average user rating of 4.8/5
stars,” comments Lewis Ball, VP, Strategy, BBTV. "The team’s
success comes from our ability to develop and publish interactive
mobile gaming apps across multiple platforms that activate
captivated audiences and drive revenues for BBTV and its content
owners. This is a major growth vector for BBTV as a whole."
BBTV has two solutions: Base and Plus Solutions. BBTV has three
revenue streams under Plus: Direct Advertising, SaaS/Content
Management and Mobile gaming apps. Plus Solutions have 3-4 times
higher margin than Base Solutions.
TheOdd1sOut: Let’s Bounce is available now worldwide on the App
Store and Google Play. The game is free to download and includes
in-app purchases. TheOdd1sOut, an animated channel by James
Rallison, is one of YouTube’s most popular channels featuring a
monthly animated storytime-style cartoon, with 3B views, and 15.9M
subscribers. TheOdd1sOut also boasts 2.9M followers on Instagram
and 1.7M on Twitter.
Players of TheOdd1sOut: Let’s Bounce will have the chance to
bounce through James’ life, attempting to go as far as possible
while meeting and bouncing on all of the series’ favorite
characters.
Game Features:
- Bounce through James’ life - From childhood to becoming an
adult and beyond, see how far you can go! You may even see some old
friends up high.
- Jump on everyone - Bounce off James’ mom, laser tag Hunters,
college roommates, and digital fans. Watch out for the Devil, or
worse...the rock (not the actor)!
- Collect all of The Odd 1s - Baby James, Sooubway James, Harry
the Moth, the Furry, and more; they’re all there! Except for
human-James. Maybe one day.
“If you’ve ever dreamed of jumping on everything in my life, my
new mobile game, TheOdd1sOut: Let’s Bounce, created alongside BBTV
is for you,” says James Rallison. “It’s the best mobile game with
me in it, and remember, wear your seatbelt!”
Available to download from:
App Store:
https://apps.apple.com/app/theodd1sout-lets-bounce/id1505848672
Google Play:
https://play.google.com/store/apps/details?id=com.bbtv.odd1sout
FootNotes: 1- Odd1sOut is the 20th Largest YouTuber in the US in
terms of Views per Video (in the last 30 days). Source: Gospel
Stats 2 - Odd1sOut ranks among BBTV’s Top Three independent content
owners in terms of Total Subscribers and Top Eight in terms of Past
30 Days Views in the US and Canada. Source: BBTV
About BBTV
BBTV is a media and technology company headquartered in
Vancouver, Canada. BBTV is an enabling platform with a stated
mission of advancing the world through the democratization of
content. From individual content creators to global media
companies, BBTV monetizes the media of content owners through
end-to-end management, distribution and monetization solutions,
powered by its innovative VISO Platform, including related
proprietary technology, while allowing content owners to focus on
their core competency – content creation. In June 2020, BBTV had
the second most unique monthly viewers among digital platforms with
596 million globally, who consumed more than 54 billion minutes of
video content, the most among media companies.* www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore’s “Top 12 Countries = June 2020
comScore Video Metrix Media Trend - Multi-Platform - Top 100 Video
Properties Report”.
This press release may contain forward looking information
within the meaning of applicable securities legislation, which
reflects the Company’s current expectations regarding future events
including the success and strong results of BBTV’s Mobile Games.
Forward looking information is based on a number of assumptions,
including but not limited to assumptions regarding the changes and
trends in our industry or the global economy, that are subject to a
number of risks and uncertainties, many of which are beyond the
Company’s control, which could cause actual results and events to
differ materially from those that are disclosed in or implied by
such forward looking information. Such risks and uncertainties
include, but are not limited to the factors discussed under “Risk
Factors” in the final prospectus of the Company dated October 22,
2020. The Company does not undertake any obligation to update such
forward looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
BBTV-C
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Media Dan Gamble Head of PR & Corporate
Communications dgamble@bbtv.com +1778 873 0422
Ashley Buck PR and Corporate Communications Specialist
abuck@bbtv.com +17788751346
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