LaCroix Maker Joins the Reddit Stock Surge
By Jennifer Maloney
Add the maker of LaCroix sparkling water to the list of public
companies with wild share swings this week. National Beverage Corp.
shares jumped 30% on Wednesday to nearly $200, touching all-time
highs on heavy volumes before settling down a bit to about $160 in
The stock, traded under the symbol FIZZ, is among those that
some users on Reddit say they are buying because of its large short
interest, or shares bet on a decline in the stock price. A company
spokesman declined to comment.
National Beverage has a relatively small percentage of its
shares available to trade. Chairman and CEO Nick Caporella held 73%
of the 46.6 million shares that were outstanding on Aug. 17,
according to SEC filings. Mr. Caporella has waged his own public
campaign against critics of the company.
FIZZ shares have nearly doubled so far this year. The increase
has boosted its market value above $7 billion.
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January 27, 2021 14:12 ET (19:12 GMT)
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