TORONTO, April 23,
2025 /CNW/ - Aegis Brands Inc. (TSX: AEG) is proud to
announce the reopening of its St. Louis Bar & Grill location in
Newmarket, Ontario. Located at
17074 Leslie Street, the restaurant is the first to unveil the
brand's refreshed design following the company's rebrand and
launches with its newly revitalized menu. A long-standing fixture
in the community, the location reopens under new franchise
ownership and represents the next evolution of the St. Louis Bar
& Grill experience.
The new menu—introduced across all locations on April 8th—keeps
the brand's famous wings at the center of the plate while expanding
its offerings to include elevated comfort fare like Rigatoni
Primavera, Steak Frites, and Chicken Lettuce Wraps.
"Our goal is to deepen our connection with our loyal guests
while also welcoming a new generation of regulars. The refreshed
culinary and design direction are aligned with the brand's updated
vision: creating a world where everyone is a regular" said
Steven Pelton, President and CEO at
Aegis Brands Inc. "The Newmarket
location showcases our renewed commitment to hospitality and
craveable food, in an atmosphere where everyone feels welcome."
In addition to the Newmarket
reopening, management is preparing to expand its St. Louis restaurant count further with summer
openings in Shediac, New
Brunswick, New Minas, Nova
Scotia, and Oakville,
Ontario. These forthcoming locations represent a
continuation of the brand's momentum and commitment to growth in
key markets. "These new restaurants are an important part of our
expansion plans." said Pelton, "We will continue to accelerate new
store growth in the back half of this year and plan to continue on
this trajectory."
About Aegis Brands
Aegis Brands owns and operates St. Louis Bar & Grill and holds
the master franchise for the Sweet Jesus ice cream brand in
Canada. Aegis is committed to
growth through strategic partnerships, retail expansion,
acquisitions, and a focus on operational excellence. Learn more at
www.aegisbrands.ca.
SOURCE Aegis Brands Inc.