Equity Insider News Commentary
Issued on behalf of Safety Shot, Inc.
VANCOUVER, B.C., May 20, 2025
/PRNewswire/ -- Equity Insider News Commentary – In
the U.S. and abroad, analysts report that consumer interest in
"boosted" drinks—those promising anything from gut health to stress
relief—is not only rising but redefining how wellness is consumed.
RBC's Nik Modi recently told
an industry forum that functionality and wellness will dominate
beverage growth over the next decade, driven by aging populations
and rising demand for convenience. Meanwhile, according to
Research and Markets the global market is forecast to swell
to nearly $175 billion by 2030, with
women and APAC consumers leading the charge toward cleaner labels,
fortified ingredients, and plant-based formats. Amid this
shift, several public companies are positioning themselves for
upside—including Safety Shot, Inc. (NASDAQ: SHOT), Tilray
Brands, Inc. (NASDAQ: TLRY) (TSX: TLRY), The Hain Celestial
Group, Inc. (NASDAQ: HAIN), Zevia PBC (NYSE: ZVIA), and
The Vita Coco Company, Inc. (NASDAQ: COCO).

Beverages aren't just about quenching thirst anymore—they're
becoming the delivery system of choice for health-conscious
consumers. Analysts at Insightace Analytic are even more
optimistic than Research and Markets, forecasting that
the global functional beverage market could reach $618.8 billion by 2034, expanding at a steady
9.4% compound annual growth rate as drinks and supplements continue
to converge into one of the most dynamic categories in consumer
goods.
Safety Shot, Inc. (NASDAQ: SHOT) is gaining early
momentum in the functional beverage space, capturing interest with
a patented formulation designed to support the body's natural
ability to reduce blood alcohol content. The company is tapping
into a fast-growing market segment where wellness meets nightlife,
offering a solution built for modern consumers who want to enjoy
their evening without paying the price tomorrow.
At the heart of the product lineup is Sure Shot®—a
first-of-its-kind beverage that has clinically shown in human
trials that it works with the body's metabolism to help lower BAC
and promote clearer, more energized mornings. With strong consumer
appeal, growing retail visibility, and a strategic IP portfolio,
Safety Shot is carving out a unique lane in the evolving
better-for-you beverage category.
Safety Shot's late-2023 rebrand and launch on
Amazon made an immediate impact, with multiple sellouts
signaling strong early traction. That momentum has continued into
2024, as more consumers look for functional options that fit into
active social lifestyles. The company is finding its lane in a
category that sits between energy drinks and next-day wellness
support—an emerging sweet spot for performance-minded buyers.
Backed by clinical research, the brand is building confidence
with a product that does more than just hydrate. A peer-reviewed
human study published in the Journal of Nutrition and Dietary
Supplements reported that Sure Shot helped lower both
blood and breath alcohol markers compared to placebo. Participants
also noted feeling clearer and more alert—feedback that aligns with
the product's positioning around smarter self-care and next-morning
readiness.
Availability has expanded rapidly, with Sure Shot now
offered through Amazon, Walmart.com, and retail names
like 7-Eleven, Albertsons, Vons, and
GoPuff. A newly launched stick-pack version enhances
portability and consumer trial, while also improving merchandising
flexibility and margin profile.
On the IP front, Safety Shot recently secured an
additional patent covering elements of its formulation—further
strengthening its position in the wellness beverage landscape. This
added layer of protection supports long-term brand value and
provides a competitive moat as the category continues to
evolve.
To accelerate growth, the company has signed a definitive
agreement to acquire Yerbaé Brands Corp., a plant-based
energy drink company with an established retail footprint and over
$12 million in trailing revenue. The
move expands Safety Shot's reach into adjacent functional
beverage markets, offering cross-category synergy and access to a
broader health-conscious audience.
As it scales, the company is evolving its marketing
strategy—transitioning from early influencer efforts to targeted,
grassroots brand-building. New retail activations and partnerships
within the beverage and alcohol ecosystem are designed to drive
trial, increase product visibility, and reinforce brand relevance
at the point of consumption.
Safety Shot has also initiated a spinout of its
Caring Brands subsidiary, allocating 2 million shares to
existing shareholders as part of a value-add initiative. Initially
offered for a limited time, the program has been extended into the
second half of 2025, giving more investors the opportunity to
participate in the potential upside.
With expanding distribution, clinical research, growing
intellectual property, and a strategic acquisition in motion,
Safety Shot is beginning to transition from early mover to
category contender. Its focus remains on building a defensible
brand that aligns with the modern consumer's pursuit of energy,
clarity, and control.
CONTINUED… Read this and more news for Safety Shot
at: https://equity-insider.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
Tilray Brands, Inc. (NASDAQ: TLRY) (TSX: TLRY) latest
expansion play targets both cannabis beverage fans and
edible-curious consumers with the nationwide launch of XMG Atomic
Sours. The brand is leveraging sour nostalgia to introduce a
differentiated sensory experience in both drink and gummy
formats.
It also marks High Park Holdings' formal entry into the
cannabis gummy space, broadening Tilray's platform. The
release comes as functional beverage crossover products continue to
gain momentum across retail channels.
The Hain Celestial Group, Inc. (NASDAQ: HAIN) continues
to lean into functional wellness trends through its beverage
brands, which include plant-based and herbal offerings spanning
global markets. Although beverage sales dipped this quarter, the
company attributed the softness to non-dairy shifts in Europe and a delayed start to hot tea season.
Management emphasized that innovation and portfolio discipline will
drive recovery and growth. As market momentum builds around
health-first consumption, Hain remains positioned to capitalize on
structural tailwinds across the category.
"Going forward, we are focused on five key drivers for improving
value: simplifying our business and reducing overhead spending,
accelerating renovation and innovation in our brands, implementing
strategic revenue growth management and pricing actions, driving
operational productivity and working capital reduction, and
strengthening our digital capabilities," said Alison Lewis, Interim President and CEO of
Hain Celestial. "The opportunity ahead of us now is to
unlock the full value of our business through focused and
disciplined execution."
Zevia PBC (NYSE: ZVIA) reported first-quarter results
that beat expectations on multiple fronts, including a record 50.1%
gross margin and improved adjusted EBITDA. The company's flagship
zero-sugar beverages (containing stevia) are gaining traction
through new product formats and an aggressive marketing push,
including a top-performing variety pack at Walmart.
"We are pleased to have delivered net sales at the high end of
our guidance while meaningfully exceeding our adjusted EBITDA
expectations for the first quarter," said Amy Taylor, President and CEO of Zevia.
"Both our innovation and marketing strategies are yielding strong
response."
The Vita Coco Company, Inc. (NASDAQ: COCO) is adding some
summer flair to its functional beverage lineup with the launch of
Piña Colada Coconut Juice with pulp.
"We wanted to capture the classic vacation feeling of a Piña
Colada, but make it more accessible for everyday enjoyment, no
blender or beach required," said Jane
Prior, Chief Marketing Officer of The Vita Coco
Company. "With summer just weeks away, Piña Colada Coconut
Juice is the perfect addition to your favorite summer
traditions."
The new flavor blends pineapple and coconut water to deliver
hydration and nostalgia in a single can, tapping into the growing
consumer trend toward flavorful, health-conscious alternatives.
This expansion reflects the brand's continued strategy of pairing
tropical indulgence with clean-label functionality.
Article Sources:
https://equity-insider.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/
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("CDMG") (fifty five thousand dollars
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