Travel Intent For 2022 Continues to Climb, While Consumers Remain Cautious About Holiday 2021 Plans
October 21 2021 - 9:00AM
Business Wire
- Zeta Pulse uncovers that more consumers will travel this
holiday season compared to 2020, but most plan to stay close to
home
- Air travel interest has risen to levels not seen since January
2020, signaling a travel resurgence in 2022
- Traveler needs reflect “new normal” with pet-friendliness
replacing room cleanliness as top search priority
Zeta Global, a cloud-based marketing technology company that
empowers enterprises to acquire, grow, and retain customers more
efficiently, today released travel trends ahead of the second
consecutive holiday season during the COVID-19 pandemic.
Travel continues to rebound from its 2020 downturn, with
vaccinations and booster shots creating a higher level of consumer
confidence and inspiring significant intent to book airfare and
hotels in the future. However, according to our Zeta Pulse consumer
sentiment survey of ~1000 people across the US, most people (53.6%)
prefer to stay close to home this holiday season with COVID-19
still being a top concern.
Furthermore, with the United States planning to lift travel
restrictions for fully vaccinated foreign visitors starting in
November (details here), data from Zeta’s partnership with Adara
demonstrates international bookings are beginning to rapidly
rise.
Below are top travel trends heading into winter 2021/2022:
Holiday Travel
- People are planning to stay closer to home for the
holidays:
- 53.6% of consumers would rather stay home, with 30% willing to
travel longer distances and 16.36% still undecided
- COVID-19 remains the top concern for travelers (39.74%),
followed by destination ticket prices/availability (19.23%) and
vaccination requirements (10.26%)
- Travel by car is the most preferred way to travel for second
year in a row (37.14%), compared to air travel (25.71%), cruise
(17.14%), bus (11.43%) and train (8.57%)
- Adults aged 18-29 with a household income between $30k and $99K
are the most likely to travel this holiday season
- Women aged 18-29 & 40-60+ are the least likely to travel
during the holidays, citing COVID-19 safety concerns
- International bookings for both air and hotels have started
to surge, with timing of spike correlated to the US’s recent policy
change allowing entry for fully vaccinated foreign travelers
(Adara)
- International air travel and hotel bookings began spiking on
September 13 and have risen ~10x since then
- Compared to 2019, 2021 international air travel and hotel
bookings are still down ~60%
- Compared to 2020, there has been a 2.3x increase in flight
demand and 3x in hotel bookings
- Major cities including New York, Los Angeles, Miami, and San
Francisco are among the most popular destinations
Hotel/Motel Bookings
- Hotel bookings continue to recover at a steady rate. 2021
bookings are higher than 2020, but have not quite reached
pre-pandemic levels
- Compared to 2019 (pre-pandemic), 2021 hotel bookings have
decreased only 31% during August-October for November-December
check-ins
- Compared to 2020, there have been 2x more bookings made in 2021
(to date) for November-December check-ins (this ratio has been
consistent since the start of summer)
- Traveling consumers prefer to stay in hotels over
family/friends or private rentals
- 48% of responders plan to stay in hotels or motels during their
holiday travel
- 22.45% budget hotels/motels
- 20.41% national hotel chains
- 6.12% boutique/luxury hotels
- 24.49% plan to stay with friends or family
- 18.37% plan to camp or stay in RV sites
- 8.16% private rentals (AirBnb, VRBO, etc.)
- Pet-friendliness has become a critical consumer travel need
as a result of the pandemic-inspired pet ownership boom
- Pet friendly keywords continue to dominate hotel/motel searches
(such as “Pet Friendly Hotels/Motels; Pets Stay Free, etc.)
- Safe & clean keywords become less relevant than they were
earlier in pandemic
Air Travel
- Air travel for the holidays is on the road to recovery
(Adara)
- 2021 air travel is up 94% over 2020
- Compared to 2019 (pre-pandemic), 2021 air travel is down
61%
- However, general interest in air travel interest soars to
pre-pandemic levels, forecasting a boom in 2022
- Zeta air travel intent data demonstrates highest interest since
pre-pandemic travel
- 46.53% of responders interested in air travel for holiday
season 2021 (November-December) are mostly from states more prone
to harsh winter weather
About Zeta
Zeta Global Holdings Corp. (NYSE: ZETA) is a leading
data-driven, cloud-based marketing technology company that empowers
enterprises to acquire, grow and retain customers. The Company’s
Zeta Marketing Platform (the “ZMP”) is the largest omnichannel
marketing platform with identity data at its core. The ZMP analyzes
billions of structured and unstructured data points to predict
consumer intent by leveraging sophisticated artificial intelligence
to personalize experiences at scale. Founded in 2007 by David A.
Steinberg and John Sculley, the Company is headquartered in New
York City. For more information, please go to
www.zetaglobal.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211021005197/en/
Media Relations Megan Rose press@zetaglobal.com
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Zeta Global (NYSE:ZETA)
Historical Stock Chart
From Apr 2023 to Apr 2024