Zeta Appoints Matthew Mobley as EVP Technology Strategy
October 12 2021 - 8:00AM
Business Wire
Former Merkle Chief Technology Officer,
Epsilon, and Acxiom executive brings over 26 years of experience as
Zeta continues accelerating growth
Zeta (NYSE: ZETA), a cloud-based marketing technology company
that empowers enterprises to acquire, grow, and retain customers
more efficiently, announced today the hiring of Matthew Mobley as
Executive Vice President of Technology Strategy. Mr. Mobley will
lead Zeta’s CRM technology strategy team advising customers on how
best to leverage technology to meet their business goals.
Mr. Mobley has more than 26 years of experience in general
technology and over 22 years of experience specifically in
marketing and adverting technology, spanning the Americas and EMEA.
Most recently, he served as Chief Technology Officer at Merkle,
where he led the Americas Technology Services Line. Prior to that
role, Mr. Mobley was dedicated to building and leading consulting
organizations across the Americas and EMEA, including serving as
SVP of Solutions Consulting at Epsilon and as VP of European
Consulting and as the US Marketing Technology Practice leader for
Acxiom, during which time he enhanced the companies’ reputations
for strategic innovation and customer solutions.
“As customers require deeper expertise to navigate the
increasingly complex digital ecosystem and understand how Zeta’s
Marketing Platform can be at the center of their data-driven
marketing ecosystems, Matt’s extensive knowledge and leadership
will take our solutions to the next level,” said David A.
Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. “His
expertise in data platforms, identity resolution, customer journey
orchestration, activation, and analytics make him an incredible
asset for our customers. I’m delighted to welcome Matt to our
all-star team.”
Mr. Mobley expressed, “As marketers are demanding more from
their tools and technologies, I could not be more excited to be
joining Zeta at this time in their evolution to market leadership.
The Company’s commitment to help marketers grow by using their
unique combination of proprietary data, patented AI, and
omnichannel technology is uniquely valuable in this new era of
digital marketing.”
Mr. Mobley also served in the United States Air Force.
About Zeta
Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven,
cloud-based marketing technology company that empowers enterprises
to acquire, grow and retain customers. The Company’s Zeta Marketing
Platform (the “ZMP”) is the largest omnichannel marketing platform
with identity data at its core. The ZMP analyzes billions of
structured and unstructured data points to predict consumer intent
by leveraging sophisticated artificial intelligence to personalize
experiences at scale. Founded in 2007 by David A. Steinberg and
John Sculley, the Company is headquartered in New York City. For
more information, please go to www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211012005283/en/
Megan Rose, GVP Marketing & Communications
press@zetaglobal.com
Zeta Global (NYSE:ZETA)
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