NEW YORK, July 8, 2021 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the AI Search Company, and Fazoli's, a leading
Italian restaurant chain, today announced their joint work to
advance Fazoli's digital transformation with AI search.
The restaurant chain has worked with Yext for several years to
leverage its Marketing Answers solution set, which includes local
listings optimization and reputation management. Given the success
of those efforts, Fazoli's recently decided to launch Yext's
AI-powered site search to make it easier for customers to get
accurate answers to questions about its menu, locations, online
ordering, and more on its website. Powered by multiple advanced
natural language processing (NLP) algorithms, Yext's site search
can understand complex questions and return results in dynamic
forms, like maps and call-to-action buttons.
Since launching Yext's site search on its website in the spring
of 2020, Fazoli's has seen a 21% reduction in bounce rate on the
restaurant's website compared to the same period of the prior year.
88% of searches have returned direct results from Fazoli's
knowledge graph (the restaurant's official database of facts, also
powered by Yext), which has improved user experience and
streamlined the online path to conversion.
All told, Fazoli's has seen 3.6x growth in online sales since
starting work with Yext.
"Yext has always been there to support us with whatever we've
needed to grow our business," said Will
Hanrahan, Senior Manager of Digital Marketing at Fazoli's.
"It really does feel like an extension of our own marketing
department. We have a pretty small team where we're trying to get a
lot done with limited resources, so being able to leverage the
power of Yext has been huge."
"It's been incredible to witness the digital transformation of
Fazoli's as a Yext champion over the past few years," said
David Rudnitsky, President and Chief
Revenue Officer at Yext. "With each solution of the Yext platform
that Fazoli's has tapped into, the restaurant chain has been able
to supercharge its customer search experience in new and powerful
ways — from optimized listings to reviews to an on-site search
experience — and see a significant lift in revenue and traffic as a
result. It's a shining example to all restaurants who want to
succeed in this digital-first world."
Learn more about Fazoli's success with Yext here.
Yext (NYSE: YEXT) is the AI Search
Company and is on a mission to transform the enterprise with AI
With the explosion of information and data online, search has
never been more important. However, while the world of consumer
search has innovated over time, enterprise search has not. In fact,
the majority of enterprise search is powered by outdated keyword
search technology that only scans for keywords and delivers a list
of hyperlinks rather than actually answering questions.
Yext, the AI Search Company, offers a modern, AI-powered Answers
Platform that understands natural language so that when people ask
questions about a business online they get direct answers – not
Brands like Verizon, Vanguard, Subway and Marriott — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve their business with
answers-led AI search.
Founded in 1988 in Lexington, Ky., Fazoli's owns and operates
nearly 220 restaurants in 28 states, making it the largest premium
QSR Italian chain in America. Fazoli's prides itself on serving
premium quality Italian food, fast, fresh and friendly. Menu
offerings include freshly prepared pasta entrees, Submarinos®
sandwiches, salads, pizza and desserts – along with its unlimited
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SOURCE Yext, Inc.