NEW YORK, June 30, 2021 /PRNewswire/ -- Yext, Inc. (NYSE:
YEXT), the AI Search Company, today announced the launch of the
Yext Data Hub, an interactive data repository that allows users to
explore Yext's wealth of search data and gain insights about online
consumer behavior around the world.
The data hub, which features eight different views for metrics
like clicks for directions, clicks to call, impressions, and
click-through rates, includes high-level summaries as well as
detailed year-over-year* analyses. Each can be filtered by
geography, industry verticals like financial services, healthcare,
and retail — and even sub-verticals like ATMs, dental services, and
"Our work using AI to transform the search experiences of
businesses around the world has given us unparalleled access to
search data that helps demystify the online customer journey," said
Marc Ferrentino, Chief Strategy
Officer at Yext. "Over the last year and a half, businesses across
all industries have seen volatile trends in search behavior, making
it difficult to measure performance and know how to adjust. We hope
that by making our search data accessible in this hub, businesses
can get a comprehensive understanding of customer behavior in their
industry over time, benchmark their performance, and inform their
strategy moving forward."
As more businesses reopen and anticipate a full return to
"normal," the Yext Data Hub is particularly useful in comparing
current consumer search behavior before, during, and after peak
pandemic levels. Some key insights** include:
- Foot traffic to food rebounds. In March 2021, directions to restaurants in the US
returned to near-normal levels as more and more consumers were
vaccinated and felt safer enjoying meals indoors. Comparing data
from April 2020 and 2021, foot
traffic rose an average of 244%.
- Consumers bank on call-to-action buttons. Traffic to web
pages of banks, mortgage lenders, and other financial services in
the US dipped — in some months down by 29% — throughout the
pandemic. While this dip applied in May
2021 as well, during that month there was actually an
average increase of 16% when it came to customers clicking
call-to-action buttons on brands' websites, like scheduling an
appointment or learning more about a service.
- Patients elect for treatment. As people get back into
their healthcare routines, elective healthcare services such as
dental, eye care, and medical specialities saw an upward tick in
search volume, reaching 26% higher than expected levels in
the US since February this year.
- Consumers add in-store shopping to their cart. Foot
traffic to stores in the US began increasing in the spring of this
year, peaking at an average 201% higher in April 2021 compared to 2020. This trend was
mirrored around the world in countries like the UK, France, and Japan.
- Hotels slowly become a destination for UK travelers.
With most consumers still cautious about traveling and staying in
hotels, foot traffic to hospitality businesses steadily increased
this spring but remained at 45% below average levels in
- Online engagement goes on the menu in Germany. In May, as Germany emerged from lockdown, clicks to
restaurant websites by consumers in the country rose to 139%
compared to normal levels, after having been below normal levels
for months. Clicks to call also rose to 124% compared to
- French consumers take a shine to jewelry. After a
lackluster year for the retail industry in France, jewelry stores have bounced back,
seeing 22% more search volume in recent months and a higher
foot traffic than other retail sub-verticals in the country.
Explore consumer search behavior in Yext's interactive data hub
*Yext plans to regularly update the hub, which currently
displays data from January 2019 to
data is shown as a monthly average per location across many
businesses within a given subset of entities. Year-over-year
calculations compare 2021 to 2020 and 2020 to 2019 unless otherwise
noted, are normalized by count of locations, and exclude locations
launched after the beginning of the timeframe. Where multiple
sub-verticals, geographies, and/or business types are rolled up,
equal weighting is given to each unique combination of the three.
Insights are shown only on a region and industry level where there
are sufficient businesses, locations, and search engine data
sources, in order to maintain anonymity for Yext customers and
allow for a sufficient period of time to provide a meaningful
comparison year over year.
Yext (NYSE: YEXT) is the AI Search
Company and is on a mission to transform the enterprise with AI
With the explosion of information and data online, search has
never been more important. However, while the world of consumer
search has innovated over time, enterprise search has not. In fact,
the majority of enterprise search is powered by outdated keyword
search technology that only scans for keywords and delivers a list
of hyperlinks rather than actually answering questions.
Yext, the AI Search Company, offers a modern, AI-powered Answers
Platform that understands natural language so that when people ask
questions about a business online they get direct answers – not
Brands like Verizon, Vanguard, Subway and Marriott — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve their business with
answers-led AI search.
CONTACT: Amanda Kontor,
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SOURCE Yext, Inc.