NEW YORK, April 27, 2021 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the Answers Search Company, and Adobe today announced
a joint digital event, Secrets to a Successful Website Redesign,
set for June 16th.
At the event, Marc Ferrentino,
Yext's Chief Strategy Officer, and Haresh
Kumar, Head of Strategy and Product Marketing of Adobe
Experience Manager, will discuss the website's central role in a
business's digital transformation strategy, the balance of form and
function for an optimal digital customer experience, and the
features that businesses can implement on their website to reduce
spend and maximize conversions.
The event comes more than year since Yext became the first
search technology partner to join the Adobe Exchange Partner
Program as a Premier partner. Through the relationship, Yext and
Adobe offer their best-in-class website solutions to businesses,
who can tap Adobe for their content management system needs and
Yext for a modern, AI-powered site search experience.
"In today's world, being digital-first isn't enough — it's about
being digital best," said Marc
Ferrentino, Chief Strategy Officer of Yext. "In that vein, a
website can't just look good — it needs to be a workhorse that has
a meaningful impact on a business, from driving transactions to
reducing support calls. Our event with Adobe will show brands
important features, like advanced, AI-powered site search, that are
essential not only to help endure the challenges of a pandemic, but
also create a real competitive advantage."
"The past year was defined by a significant shift to digital
across all verticals, and while the website has always been
important, the pandemic proved just how vital it is for business
continuity," said Haresh Kumar, Head
of Strategy and Product Marketing of Adobe Experience Manager. "By
working together with Yext to transform business websites, we can
deliver the best solutions that will bring businesses the greatest
ROI in this new environment. We're looking forward to sharing that
insight with attendees at our event."
The digital event is an extension of Yext and Adobe's
co-authored whitepaper, Secret to a Successful Website
Redesign, which also features insights from companies like
Accenture. The whitepaper can be downloaded here.
Visit the webinar registration page to learn more about Yext and
Adobe's digital event and secure a spot on the guestlist.
The ultimate source for official answers
about a business online should be the business itself. However,
when consumers ask questions on company websites, too often they
are left in the dark with wrong answers. Yext (NYSE: YEXT), the
Search Experience Cloud, solves this problem by organizing a
business's facts so it can provide official answers to consumer
questions — wherever people search. Starting with the company
website, then extending across search engines and voice assistants,
businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA
USA, and Kiehl's — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve the search
experience on their websites and across the entire search
Yext's mission is to help businesses and organizations around
the world deliver official answers everywhere people search. Yext
has been named a Best Place to Work by Fortune and Great Place to
Work®, as well as a Best Workplace for Women. Yext is headquartered
in New York City with offices in
Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area.
CONTACT: Amanda Kontor,
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SOURCE Yext, Inc.