NEW YORK, April 22, 2021 /PRNewswire/ -- Yext, Inc. (NYSE:
YEXT), the Answers Search Company, today announced its inclusion in
Forrester's "Now Tech: Cognitive Search, Q2 2021" research
The global market research company analyzed the cognitive search
market. Forrester defines cognitive search as "next-generation
search engine software that employs AI technologies...to ingest,
understand, and organize information from multiple disparate data
sources to enable humans to find content, answers, insights, and/or
explore a large corpus of information," and cited Yext as one of 34
cognitive search providers.
According to Forrester, "search is exciting again thanks to
vendors who innovate with AI, create use-case-focused solutions
(e.g., digital commerce), and offer interaction methods beyond just
"We believe being included in Forrester's cognitive search
analysis is a major milestone in Yext's significant expansion from
a listings company to a search company," said Howard Lerman, Founder and CEO of Yext.
"Cognitive search is the future, and at Yext, we're delivering the
future today by helping companies upgrade from outdated keyword
search technology that hasn't changed in over 20 years to a modern,
answers-led search solution that can transform their business."
Yext made waves in the search industry with the launch of its
revolutionary enterprise search product, Yext Answers, in 2019.
Powered by advanced natural language processing (NLP) and
Bidirectional Encoder Representations from Transformers (BERT)
technology, Answers returns official, direct results in dynamic,
actionable forms to effectively drive conversions, reduce support
costs, and surface new customer intelligence.
Within a year of launch, the product expanded from English to
French, German, Italian, Spanish, and Japanese to meet demand in
Europe, the Middle East, Africa (EMEA), and Japan.
Read Forrester's full Now Tech: Cognitive Search, Q2 2021 report
here, and discover Yext's innovative search solutions here.
The ultimate source for official answers
about a business online should be the business itself. However,
when consumers ask questions on company websites, too often they
are left in the dark with wrong answers. Yext (NYSE: YEXT), the
Search Experience Cloud, solves this problem by organizing a
business's facts so it can provide official answers to consumer
questions — wherever people search. Starting with the company
website, then extending across search engines and voice assistants,
businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA
USA, and Kiehl's — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve the search
experience on their websites and across the entire search
Yext's mission is to help businesses and organizations around
the world deliver official answers everywhere people search. Yext
has been named a Best Place to Work by Fortune and Great Place to
Work®, as well as a Best Workplace for Women. Yext is headquartered
in New York City with offices in
Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area.
CONTACT: Amanda Kontor,
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SOURCE Yext, Inc.